SOWK388 presentation Unit2

1. Facebook
~Social Networking for Business~

2. "Social networking“
has been around
forever.

3. Here are the 10 Most Popular Social
Networking Sites

4. What is Facebook?

5. Spend time on Social Network Sites

6. How long we spend time on Sites

7. Who is using Facebook?
Most
Least

8. High income people spend greater
time on Facebook more than Low
income people.

9. How often we check Facebook

11. Now, you know
How Facebook is
popular.

12. Fascinating points of facebook
business
• Facebook makes it possible to be
advertised by word of mouth.
• People trust what their friends say
more than what advertisements say.
• The costs of inbound marketing are
62% less than traditional marketing.

13. The effects of being a fan

14. Fascinating points of facebook
business. Cont.

15. Get many “Like”
• The number of “Like” means how
many people recognized that
one.
• Therefore, for a good business, the
number of “Like” is important.

16. Then, how people
gather many “Like”
for their business.

17. TO GET MANY “LIKE”
• Need to make sure who is the target: gender, age,
location, etc.
(To decide the target makes easier to plan of
advertisements)
Ex)
• Create the good connection with users for
gathering users feelings or opinions.

18. TO GET MANY “LIKE”,
CONT.
• Test more than one advertisement to check users’ reaction.
Show some types of advertisement to the same user.
• Change only one spot of advertisement to clear what
changing infects users.
Ex) Change the pic

19. TO GET MANY “LIKE”,
CONT.
• Use coupon to get users’ interest
If user is able to share coupon with his/her friends, it is
more effective to spread out.
• Use friendly and simple words to explain about events.
• Use photo or videos to get more attention from users
• Create the Q & A system for users.
Ex)

20. THE EXAMPLE OF
SUCCESS• Papa John’s waged campaign which give users a
free medium cheese pizza with a $10 online
purchase for becoming a fan.
• About 48 hours after start the campaign, Papa
John’s succeeded to get new 250,000 friends.

21. Facebook is a good method
to develop business.

22. THANK YOU