1. Question 1
In what ways does your media
product use, develop or
challenge forms and
conventions of real media
products?

2. Conventions of my music video
 We made our music video different from other
videos by having the location of the opening on
a bus where our singer has fallen asleep and
she wakes up and starts to sing randomly like
in a flash mob, similar to Beyonces music video
where she starts a flash mob in a school
canteen.
 Something different hat we also did was have
our images that we took on our photo shoot for
our magazine advert and digipak, we used in
our music video at the start for the repeated
phrase ‘Oh oh oh oooh’, where we had the
photos do jump cuts to a different photos as for
every ‘Oh’s’.

3.  We did similar things to the original song by
Jessie J by having the blue screen effects on
like she had on her video throughout but we
only had it on half the video.
 We also did some signiture moves from the
Jessie’s video such as the twinkling starts part
with the hands.

4.  Mostly all Pop have a dance routine timed as
well s backup dancers. We did a similar thing,
we did have backup dancers but they weren’t in
the whole video because we didn’t want to
make it too much similar to other videos. Also
we did have dancing but not a big dance
routine except for on the bus because it’s a
small space so we had to rehearse one.
 We did a moonlight blue screen effect for the
bridge of our video which I’ve show a similar
effect on singer Ellie Goulding’s music video
Starry eyed.

5. Conventions of my digipak
 We took a range of photos that would show
of the Hip Hop genre by getting our actor
play around with balloons to show how much
fun she’s having and to reflect the song. We
did this because most Pop style artist’s
always have photos of them having fun on
their CD or digipak to show that their album
is fun like the images.
 The colours that we used were bright
colours that signify the Pop genres such as
pink and purple as well as it being a girly
colours.

6. Conventions of my magazine advert
 Our magazine advert has our singer with her face to
one side, not giving direct eye contact which are
similar to most Pop artists like Florence and the
Machine and Pixie Lott. This could signify that the
artists is keeping a secret or there’s a mystery to their
album, which could be a way of promoting the album.
Similar also is how
the light is hitting
on the face straight
to show off the
facial expression
off as well as the
pose they make in
the photo.