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Creating the vision for future alcohol policy ,[object Object],[object Object],Brussels airport welcomes you with a large beer advert 1 September 2007, No alcohol sales day in Lithuania
From the Strategy to the Forum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Potential gains ,[object Object],[object Object],[object Object],[object Object],[object Object]
Potential risks  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are there winners and losers? Finally, an EU alcohol strategy - but limited in scope and rests largely on Member State activities. Alcohol is firmly on the EU policy agenda - but binding legislation is off the agenda. The Forum will NOT be the place for policy discussions but both NGOs and industry seek such policy dialogue. Where will this happen? Industry has to pay the Forum ‘entry price’ of concrete action in order to have take part and get access to DG SANCO. But NGOs face the same barriers and requirements as industry. There is no attempt or requirement to create balance in numbers of NGO/industry.
In whose interest? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Europe’s most exclusive beer club  ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Official policy? The European Parliament Beer Club run by the  Brewers of Europe
Retailing - the non Nordic way ! In-store tastings  Sales promotions -  reductions or gifts for multiple purchases Point of sale -  allocation of prime shelf space Vending machines
What is the big deal about labels? ,[object Object],[object Object],[object Object]
Key learning points ,[object Object],[object Object],[object Object]
DG SANCO view of 2009-2014 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Taking back the streets
But it is a constant battle
Is this the government role?
Mixed messages Heidelberg Project, a 4 block area of Detroit with outdoor artwork by artist Tyree Guyton and local children
Re-focus on the basics  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Key issues in alcohol policy at EU level

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  • 5. Are there winners and losers? Finally, an EU alcohol strategy - but limited in scope and rests largely on Member State activities. Alcohol is firmly on the EU policy agenda - but binding legislation is off the agenda. The Forum will NOT be the place for policy discussions but both NGOs and industry seek such policy dialogue. Where will this happen? Industry has to pay the Forum ‘entry price’ of concrete action in order to have take part and get access to DG SANCO. But NGOs face the same barriers and requirements as industry. There is no attempt or requirement to create balance in numbers of NGO/industry.
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  • 9. Retailing - the non Nordic way ! In-store tastings Sales promotions - reductions or gifts for multiple purchases Point of sale - allocation of prime shelf space Vending machines
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  • 13. Taking back the streets
  • 14. But it is a constant battle
  • 15. Is this the government role?
  • 16. Mixed messages Heidelberg Project, a 4 block area of Detroit with outdoor artwork by artist Tyree Guyton and local children
  • 17.