1. R s . 1 0 / - Vo l . 8 , I s s u e 1 2 , J u l y 2 0 1 2 ( M o n t h l y )
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EW
Books Specimen Requisition Form Inside NDITION
E

2. Management
Books
Specimen Requisition Form Inside
“Read CULT! It’s a view on vision you won’t find anywhere” —Marshall Goldsmith
The million-selling author of New York Times best-sellers MOJO and What Got You Here Won’t Get You There
“This book shakes you up...(CEOs) better not ignore it” —Dr. Brian Tempest
“Challenges... your view of management, ruthlessly! Two thumbs up” —Raman Roy
Arindam Chaudhuri
& A Sandeep
ISBN : 978-93-259-5351-2
Price : `525
Pages : 452
Year : 2011
Size : 6.25” x 9.5”
Paperback
STRATEGIC MANAGEMENT
ANALYSIS • IMPLEMENTATION • CONTROL
In In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades,
there has been a radical change in how organizations function. To survive in
this highly volatile environment, companies need a long-term strategic vision and
thinking. In light of this, ‘strategic management’ has become a significant topic
and is taught as the core subject in MBA/PGDM programmes in Indian universities
and business schools.
ISBN : 978-81-259-4267-2
Price : `395
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Pages : 636
Year : 2011
Size : 8.25” x 11”
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INDUSTRIAL RELATIONS AND
LABOUR LAWS
The sixth revised edition of Industrial Relations and Labour Laws
6th Revised
EDITION
captures the significant developments that have taken place in the
realm of labour laws and industrial relations in the recent past. The
most notable development in the legislative sphere is the amendment
in the Industrial Disputes Act, 1947 in 2010. In the judicial sphere,
there has been a marked shift in the approach of the Indian judiciary in
the area of discipline and disciplinary procedure.
ISBN : 978-93-259-5540-0
Price : `395
Pages : 792
Year : 2012
S C Srivastava
Size : 7.25” x 9.5”
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3. 3
CONTENTS
Invitation to Authors ......................................................................... 4
Specimen Requisition Form ............................................................. 5
Library Order Form .......................................................................... 6
Text Details .............................................................................. 7 – 70
Author Index/Order Form ...................................................... 71 – 73
Vikas Regional Representatives Contact No. .............................. 74
List of Distributors ................................................................. 74 – 86
FINANCE ................................................................................................. 7-11
ACCOUNTING ....................................................................................... 12-19
MARKETING ......................................................................................... 20-26
PRODUCTION & OPERATIONS MANAGEMENT ................................. 27-28
STRATEGIC MANAGEMENT ..................................................................... 29
PROFESSIONAL & SELF DEVELOPMENT ......................................... 30-34
MANAGEMENT PROCESS & ORGANIZATIONAL BEHAVIOUR .......... 35-37
HUMAN RESOURCE MANAGEMENT ................................................... 38-41
BUSINESS COMMUNICATION .................................................................. 42
GENERAL .............................................................................................. 43-44
ENVIRONMENT & MANAGEMENT ....................................................... 45-46
RESEARCH METHODOLOGY .................................................................... 47
QUANTITATIVE METHODS .................................................................. 47-50
ECONOMICS ......................................................................................... 51-55
TRAVEL AND TOURISM MANAGEMENT .................................................. 56
COMPUTER SCIENCE .......................................................................... 57-66
KNOWLEDGE MANAGEMENT .................................................................. 67
BUSINESS LEGISLATION .................................................................... 68-70
BOOKS FOR WORKING PROFESSIONALS ............................................ 73
, VOLUME 8, ISSUE 12, JULY 2012
Vidya VIKAS®

4. 4
COMPANY PROFILE
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Vidya VIKAS®

5. 5
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, VOLUME 8, ISSUE 12, JULY 2012
Vidya VIKAS®

6. 6
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, VOLUME 8, ISSUE 12, JULY 2012
Vidya VIKAS®

7. Finance 7
FINANCIAL MANAGEMENT
B (10th Ed.) The tenth edition demonstrates that the
es subject of finance is simple, interesting and
ts relevant in practice. Application-oriented, it
el
le focuses on the analytical approach to financial decisions,
r
Teachers’ making it a one-point reference for all its readers and most
Manual importantly, the book helps students to relate theories and
Available concepts to practice.
New in this Book Free Students CD Containing
Check Your Concepts Answers to Review Questions and Problems
Quiz Exercises Additional Problems for practice from CA
ISBN: 978-81259-37142 Practical Projects and other professional examinations
Price : 595 Pages : 902 Comprehensive Cases for analyzing financial
Size: 8.25 × 11 decisions in complex, real-life situations
Power point presentations for all chapters
I M Pandey Excel-based Financial Problems to practice the use of
spreadsheets in finance
Web Links for an exhaustive list of finance-related sites
Key Definitions and Formulae as a useful ready reckoner
TABLE OF CONTENTS
Part 1:Valuation: Nature of Financial Management, Concepts of Value and Return, Valuation of Bonds and Shares, Risk and Return: An Overview of
Capital Market Theory, Risk and Return: Portfolio Theory and Assets Pricing Models, Beta Estimation and The Cost of Equity, Options and their
Valuation, Part 2: Investment Decisions: Capital Budgeting Decisions, The Cost of Capital, Determining Cash Flows for Investment Analysis, Complex
Investment Decisions, Risk Analysis in Capital Budgeting, Real Options, Investment Strategy and Process, Part 3: Financing and Dividend Decisions:
Financial and Operating Leverage, Capital Structure: Theory and Policy, Valuation and Financing, Dividend Theory, Dividend Policy, Part 4: Long-term
Financing: Capital Market Efficiency and Capital Markets in India, Long-Term Finance: Shares, Debentures and Term Loans, Convertible Debentures and
Warrants, Asset-Based: Lease, Hire Purchase and Project Financing, Venture Capital Financing, Part 5: Financial and Profit Analysis: Financial
Statements and Cash Flow Analysis, Financial Statement Analysis, Financial Planning and Strategy, Part 6: Working Capital Management: Principles
of Working Capital Management, Receivables Management and Factoring, Inventory Management, Cash Management, Working Capital Finance,
Part 7: Managing Value and Risk, Corporate Restructing, Mergers and Acquisitions, Derivatives for Managing Financial Risk, International Financial
Management, Shareholder Value and Corporate Governance, Part 8: Annexure
The book details how to analyse the financial performance of
ESSENTIALS OF FINANCIAL
a firm and how to manage corporate funds and liquidity. It
MANAGEMENT focuses on financial decision making and the role of the
(3rd Ed.) finance manager as an efficient user of financial resources.
Concepts, assumptions and financial techniques are discussed
in simple, non-technical language.
New Ed.
Salient Features:
A variety of topics including financial analysis, capital budgeting,
debt-equity mix, sources of finance, dividend policy, working capital
management and financial planning.
To facilitate a better and easy understanding of the concepts and
ISBN: 978-81259-49541
techniques, the book is enhanced with a summary of the key points,
Price : 365 Pages : 564 illustrative problems and examples.
Size: 7.25 × 9.5
TABLE OF CONTENTS
Financial Management: Scope and Objectives; Sources of Long-term Finance;
I M Pandey Time Value of Money; Valuation of Shares and Debentures; Risk and Return;
Portfolio Theory and CAPM; Beta Estimation and the Cost of Equity; Cost of
Dr I M Pandey is currently Professor of
Capital; Capital Budgeting Techniques; Cash Flow Estimation; Risk Analysis in
Finance, Delhi School of Economics,
Capital Budgeting; Operating and financial Leverages; Capital Structure: Theory
University of Delhi. A PhD from Delhi School
and Practice; Dividend Theory and Practice; Nature of Working Capital
of Economics, he was earlier Professor, Indian
Management; Cash Management; Receivables management; Inventory Management;
Institute of Management, Ahmedabad.
Financing Working Capital; Long-term Financial Planning
Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012

8. 8
Finance
MERGERS, ACQUISITIONS
AND CORPORATE
RESTRUCTURING This book aims to give its readers a concise yet
comprehensive coverage of the subject from all angles
which no other Indian book in the market has
accomplished so far.
Teachers’
Manual Features of the Book
Available Analyses all relevant Indian laws,
regulations and accounting standards
Includes multiple interpretations of many
provisions
ISBN: 978-81259-31263 Comprises over 60 numerical or
situational illustrations to explain difficult
Price : 425 Pages : 488 concepts and legal provisions
Size: 6.75 × 9.5 Interprets and explains 4 comprehensive
cases and 9 mini cases from the Indian
P G Godbole corporate history and current affairs to
enhance understanding
Contains latest SEBI delisting of equity
Prasad G. Godbole is an alumnus of IIM, shares regulations in a seperate chapter
Ahmedabad. He holds PGDM in Finance from titled STOP PRESS!!!
IIMA and also holds AICWA degree along with a Includes 21 appendices comprising laws,
LLB (Gen) degree from Mumbai University. He is rules and regulations related to mergers
running his own consultancy company focussing and acquisitions, making it a one stop
on strategic and financial consultancy, business reference for students
processes reengineering and mergers and
acquisitions.
TABLE OF CONTENTS
Corporate Restructuring; Forms of Corporate Restructuring; Mergers and Acquisitions as Growth Strategy; Mergers and Acquisitions Motives
and Synergies; Takeover and Defence Tactics; Intents of Target Companies; Companies Act, 1956; Securities and Exchange Board of India
(Buyback of Securities) Regulations, 1998; Securities and Exchange Board of India (Substantial Acquisition of Shares and Takeovers)
Regulations, 1997; Clauses 40A and 40B of the Listing Agreements of the BSE and the NSE; Securities and Exchange Board of India (Delisting
of Securities) Guidelines, 2003; Accounting for Amalgamations and Demergers; Tax Aspects of Amalgamations and Demergers; Funding of
Acquisitions; Leveraged Buyouts; Valuation of Target Companies; Tata Steel – Corus (Cross Border Acquisition); Grasim – UltraTech
(Demerger and Acquisition); ICICI Bank–ICICI (Amalgamation); Demerger of Tower Business of RCOM and RTL
FINANCIAL SERVICES AND The text provides a comprehensive view of financial
MARKETS services and markets complemented by case studies
and numerical problems for conceptual clarity. It meets
the requirements of MBA, M. Com. and MFA students
of various universities.
TABLE OF CONTENTS
Dr Punithavathy Pandian An overview of Financial Services and Markets,
is Professor in the Department of Leasing, Factoring and Forfaiting, Securitization,
Commerce, Madurai Kamaraj Venture Capital, Credit Rating, Credit Cards,
University. She is known for her Mutual Funds, Insurance Merchant Banking,
contribution to teaching and Money Market and Treasury Bill Market, Call
research for more than three Money, CBLO and REPO Markets, Commercial
ISBN: 978-81259-31201
decades. Papers and Certificate of Deposit Markets,
Price : 340 Pages : 432 Commercial Bill Markets, Government (Guilt
Size: 7.25 × 9.5 Edged) Securities Market, Corporate Debt Market,
Primary Market, Secondary Market, Options,
Dr Punithavathy Pandian Future Markets.
Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012

9. Finance 9
An all-inclusive textbook covering major concepts, INDIAN FINANCIAL SYSTEM
regulations and practices in the working of financial (4th Ed.)
intermediaries, capital market, money market and foreign
exchange market. It puts the Indian financial system in
perspective, making it perfect for students of business Core
administration and economics as also for those appearing Textbook
in professional exams such as CA, CFA and ICWAI.
New in this Book
TABLE OF CONTENTS Financial Sector Assessment
An Introduction to Indian Financial International Financial Crisis
System, Savings and Financial and the reasons why India ISBN: 978-81259-39818
Intermediation, Commercial Banking, escaped financial contagion
Reserve Bank of India, Regional Rural
Price : 350 Pages : 476
Basel II Guidelines 2007/2008
Banks, Cooperative Credit, Development Reserve Bank and Priority
Size: 6.75 × 9.5
Banking, Non-Bank Financial Companies, Sector
Investment Banking, Merchant Banking, Microfinance H R Machiraju
Mutual Funds, SEBI and Regulation of Decline of DFI'S and increase
Primary and Secondary Markets, Money in the role of capital market
Market, Foreign Exchange Market, Primary
and banks in project finance A PhD in Economics from Indiana
Market, Secondary Market: Stock
Demise of Investment Banks in University, USA, H R Machiraju is a
Exchanges, Foreign Investment and its
USA in 2008 teacher, researcher and financial
Regulations, Accessing International
Corporate Bond Market economist. He has over four
Capital Markets, The Indian Fiscal System
Secondary Market in Bonds decades of teaching experience
Altered structure of and has taught at Andhra
international syndicated loans University and BITS (Pilani).
Comprehensive and student-friendly; the SECURITY ANALYSIS AND
book provides a detailed exposition on the PORTFOLIO
Indian Stock Market, theories of portfolio MANAGEMENT
management and new financial products.
Core
r
le
Textbook
el
ts
es
B
TABLE OF CONTENTS
Part I: Indian Stock Market • Introduction to Investment
and Securities • Investment Alternatives • New Issue Market Teachers’
• The Secondary Market • Listing of Securities • BSE, Manual
Available
NSE, OTCEI and NSDL • Stock Market Indices • The
ISBN: 978-81259-10848
Securities and Exchange Board of India • Part II: Security
Analysis • Risk • Bond Return and Valuation • Stock Price : 350 Pages : 482
Return and Valuation • Fundamental Analysis • Technical Size: 7.25 × 9.5
Analysis • Efficient Market Hypothesis • Options and
Futures • Part III: Portfolio Management • Portfolio
Dr Punithavathy Pandian
Construction • Markowitz Theory • The Sharpe Single
Index Model • Capital Asset Pricing Theory and Arbitrage
Pricing Theory • Portfolio Evaluation • Portfolio Revision. Dr Punithavathy Pandian is Professor in the
Department of Commerce, Madurai Kamaraj
University. She is known for her contribution to
teaching and research for more than three decades.
Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012

10. 10
Finance
INTRODUCTION TO PROJECT
FINANCE: The book presents the criteria for assessing the
An Analytical competitive status of a project unit and methods to
Perspective improve quality and productivity.
TABLE OF CONTENTS
Project Identification and Feasibility • Market Appraisal
• Technical Appraisal • Financial Appraisal
• Economic Appraisal • Financing Capital Structure
• Choice of Securities and Guidelines for their Issue
• Term Loans • External Commercial Borrowing and Euro-issues
ISBN: 978-81259-10107 • Venture Capital • Lease Finance
• Working Capital Finance.
Price : 325 Pages : 232
Size : 7.25 × 9.5
H R Machiraju
H R M achiraju, Honorary Professor at the
Post-Graduate Centre, Giayatri Vidya Parishad,
Vishakhapatnam.
STRATEGIC FINANCIAL It is a pioneering book which combines strategic
analysis of financial structures, policies, decisions and
MANAGEMENT
models. Providing an interface between strategy and
2nd Revi. & Enlarged Ed. finance, it facilitates both, strategic thinking and
financial acumen. It contains original, pragmatically-
tested ideas on strategic management of finance and
New Ed. financial evaluation of strategies, has plentiful of live
case studies, many creative diagrammatic
presentations, questions for intellectual discussions
and solved numerical examples.
New in this Edition
Full length chapters on Ratio analysis, Cost of capital,
ISBN: 978-81259-53098 Sources of capital, W orking capital management,
Price : 395 Pages : 640 Investment appraisal techniques, and Leasing
Detailed discussion on “Strategic use of derivatives” in
Size: 6.75 × 9.5
the chapter “Innovative Financial Engineering”
Real corporate case studies at the end of each chapter
G P Jakhotiya illustrating various components of SFM
TABLE OF CONTENTS
Dr Girish P Jakhotiya has been a Professor of Finance Introduction to Strategic Financial Management, Conceptual
and Strategy at the well-known Jamnalal Bajaj Framework of Strategic Financial Management, Ratio Analysis for
Institute of M anagement Studies (University of Financial Performance Appraisal, Cost of Capital, Sources of Capital,
Mumbai) from 1985 to 1999. Currently, he is the Chief Working Capital Management, Investment Appraisal Techniques,
Consultant at Jakhotiya & Associates, Mumbai. He Strategic Wage Management, Financial Aspects of Supply Chain
can be reached at girishjakhotiya@gmail.com Management and Distribution Chain Management, Innovative
Approach to Internal Cost-profit Analysis, Financial Aspects of
Corporate Restructuring, Valuation, Innovative Financial Engineering,
Leasing, Ethical Aspects of Strategic Financial Management
Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012

11. Finance
11
The book discusses all the issues related to Project PROJECT MANAGEMENT:
Management. Strategic considerations, recognition of Financial Evaluation with Strategic
the human factor and need for administrative set-up are Planning, Networking and Control
interwoven in this book while developing the main theme (2nd Ed.)
of the financial side of project management.
New in this Book
New chapters titled 'Infrastructure Projects and
Project Financing' have been added ISBN: 978-81259-31348
'Economic and Social Cost Benefit' and 'Network Price : 425 Pages : 780
Analysis and Execution Plan' have been Size: 6.75 × 9.5
enriched with additional material
Components of interest rates has been
B M Patel
elaborated and the concepts of cost of capital
and required rate of return built on it
More examples and real cases and enhanced
diagrammatic explanation. A doctorate in Finance from Sardar Patel
Chapterization scheme has been revised in the University, Gujarat, Prof Patel taught at B J
line of phases of project life cycle Commerce College, Sardar Patel
References, footnotes and web links have been University and XLRI, Jamshedpur. In 2000,
added to give readers access to extra material he moved to the US, where he worked for a
for further reading brief time in the industry before returning
to academia, joining first at California
Key Features
State University and then Chancellor
Strategy, human aspect, administrative issues
(formerly Myers) University, Cleveland,
and system approach have been integrated in a
Ohio. In April 2009, he returned to India
single thread without compromising on to join as a Director of School of
conceptual clarity and simplicity Petroleum Management, Pandit
Use of spreadsheet has been extensively Deendayal Petroleum University, Gujarat.
explained in chapters where it is most
applicable
A continuous case has been built around the
theme of each chapter throughout the book.
TABLE OF CONTENTS
Section 1: Fundamental Topics: Project Management and Corporate Planning, Corporate Financial Objective, Time Value of Money,
Interest Rate and Basics of Cost of Capital, Cost of Capital, Section 2: Concept Stage: Strategic Investment Decisions and Project Ideas,
Project Feasibility Study, Project Financing, Section 3: Analysis Stage 1: Cost-Benefit Analysis, Financial Analysis, Critical Examination
of Evaluation Techniques, Required Rate of Return from Projects, Economic and Social Cost-Benefit Analysis, Section 4: Analysis Stage
2: A Framework of Project Risk Management, Project Risk Analysis, Project Portfolio Risk, Section 5: Planning, Execution and
Completion Stage: Allocation of Limited Capital, Network Analysis and Execution Plan, Project Execution and Control, Post-Completion
Audit (PCA), Section 6: Special Topics: Inflation and Project Investment, Economic Life of Projects and Replacement Policy, Infrastructure
Projects, International Capital Budgeting.
Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012

12. Accounting
12
BANKING THEORY AND This twentieth all-inclusive edition is the most
comprehensive book on the topic. It has been thoroughly
PRACTICE revised and the statistical data has been updated to reflect
(20th Ed.) the changes that have taken place in the field in recent times.
Teachers’
Manual An all-time classic
Available
New in this Book
New chapter on Microfinance included
The English Banking System’ revised as per the Banking Act, 2009
The American Banking System’ revised according to the changes in
monetary policy
‘The International Monetary Fund and the International Bank for
ISBN: 978-81259-37159 Reconstruction and Development’ revised based on the Voice and Quota
Price : 435 Pages : 952 Reforms and the changing contours of IMF
Size : 6.75 × 9.5 ‘Changing Profile of Indian Banking’ has been rewritten to highlight the
new rules and reforms emerging in the banking system
Elements, such as learning objectives, summary and assessment
K C Shekhar questions added in every chapter
Lekshmy Shekhar Appendices included
TABLE OF CONTENTS
K C Shekhar is presently, Evolution of Banking Institutions, Part I: Commercial Banking Theory, Commercial Banking,
Professor and Head of the
Part II: Central Banking Theory, Central Banking, Part III: Indian Banking, The Indian Joint
Department of Accounting Stock Banks, Commercial Banks and Industrial Finance, Commercial Banks and Priority Sectors,
and Finance at the Banking Legislations and Reforms I, Banking Legislations and Reforms II, Micro-finance, Changing
University of Zambia. Dimensions of Regulatory and Supervisory Framework, Factoring Services, Merchant Banking,
Lekshmy Shekhar, is Changing Profile of Indian Banking, The Foreign Banks, The Indigenous Bankers and the Money
working as Manager, Lenders, Non Banking Financial Institutions, Cooperative Banking, The State Bank of India, The
Global Enterprise Systems Reserve Bank of India, The Money Market, Part IV: Foreign Banking Systems, The English
Support - SAP Finance, Banking System, The American Banking System, Part V: Foreign Exchange, Principles of
Discovery Foreign Exchange, The International Monetary Fund and The International Bank for Reconstruction
Communications Inc, and Development, Part VI: Practical Banking, Banker and Customer, Accounts of Customers,
Washington, DC, USA. Cheques, Promissory Notes, The Paying Banker, The Collecting Banker, Customer’s Passbook,
Loans and Advances I, Loans and Advances II.
FINANCIAL ACCOUNTING FOR The textbook covers the syllabi of BBA courses of major
BBA universities which provides basic knowledge of accounting
principles and practices in a systematic manner.
Features of the Book
Learning objectives and key terms in every chapter
Objective type questions for testing the student’s understanding
ISBN: 978-81259-34356 Essay type questions for review, discussion and practice
Price : 370 Pages : 552 Over 200 practical problems with solutions and around 125 illustrations
32 Accounting Standards dealt in detail with latest amendments
Size : 6.75 × 9.5 therein
Dr S N Maheshwari TABLE OF CONTENTS
Sharad K Maheshwari Meaning and Scope of Accounting, Accounting Principles, Basic Accounting
Terms, Journalizing Transactions, Ledger Posting and Trial Balance, Sub-Division
Dr S N Maheshwari is director general, of Journals, Bank Reconciliation Statement, Capital and Revenue, Final Accounts,
Delhi Institute of Advanced Studies, Delhi, Rectification of Errors, Depreciation Provisions and Reserves, Accounting Concept
Sharad K Maheshwari, Finance Manager, of Income, Computer and Accounting, Inventory Valuation. The Joint Stock
Baker Hughes EHO Limited. Company, Shares and Share Capital, Debentures, Company Final Accounts
Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012

13. Accounting
13
A TEXTBOOK OF ACCOUNTING
The unique features of this book lie in its simple
FOR MANAGEMENT
and systematic presentation of theory, which would
enable the students to solve practical problems with (3rd Ed.)
ease. The other main strengths of this book are:
plentiful illustrative examples and end-of-the-chapter New Ed.
r
le
exercises with answers.
el
ts
es
B
New in this Edition
Updated position regarding IFRSs and steps for their
convergence in India Core
Two new chapters, namely: Human Resource Accounting Textbook
and Innovative Concepts in Section II of the book ISBN: 978-93259-56193
Section V relating to Case Problems to make the study of Price : 465 Pages : 984
the subject more interesting and a real value addition to the Size : 6.75 × 9.5
knowledge of the reader
Teachers’
Manual Dr S N Maheshwari
Available
Dr S K Maheshwari
TABLE OF CONTENTS
CA Sharad K Maheshwari
Section – I: Accounting Fundamentals: • Meaning and Scope of Accounting
• Accounting Principles • Basic Accounting Terms • Journalizing Transactions Dr S N Maheshwari is
• Ledger Posting and Trial Balance • Sub-division of Journal • Negotiable presently, Director General,
Instruments • Final Accounts • Rectification of Errors • Depreciation Provisions Delhi Institute of Advanced
and Reserves • Inventory Valuation Section – II: Cost and Management Studies, Delhi. He is also
Accounting: • Management Accounting: Nature and Scope • Cost Accounting: the Chairman, Indian
Meaning and Scope • Basic Cost Concepts • Human Resource Accounting • Society of Accounting and
Innovative Concepts Section – III: Financial Analysis: • Financial Statements: Management, New Delhi.
Analysis and Interpretation • Funds Flow Statements • Cash Flow Statement Dr Suneel K Maheshwari -
Section – IV: Planning and Control: • Budgetary Control • Innovative Professor of Accounting in
Budgeting Techniques • Standard Costing • Variance Analysis • Marginal the Division of Accountancy
Costing and Profit Planning • Decisions Involving Alternative Choices • and Legal Environment,
Pricing Decisions Section – V: Case Problems: • Accounting Principles • Marshall University, USA.
Prepartion and Analysis of Financial Statements • Funds Flow Statement • CA Sharad K Maheshwari -
Cash Flow Statement • Budgetary Control • Standard Costing • Decisions Finance Manager, Baker
Involving Alternative Choices • Index Hughes, EHO Ltd
An authentic textbook on Cost Accounting, indispensable COST ACCOUNTING:
for students at the undergraduate level. The large number Principles and Practice
of charts and diagrams bring to light the finer points of (11th Ed.)
the subject and make it easily comprehensible.
r
le
New in this Edition
el
ts
Additional problems and solutions given in the
es
Appendix
B
TABLE OF CONTENTS
ISBN: 978-81259-38330
Overview, Material Cost, Labour Cost, Overhead Cost, Activity Based Costing, Output or
Unit Costing (Cost Sheet), Job and Batch Costing, Contract Costing, Process Costing, Price : 410 Pages : 740
Joint Products and By-Products, Operating Costing ( Service Costing), Non-Integrated and Size : 6.25 × 9.5
Integrated Accounts, Reconciliation of Cost and Financial Accounts, Delhi University Question
papers with Answers and hints, Revisionary Problems and Solutions as Appendix M N Arora
Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012

14. Accounting
14
FINANCIAL ACCOUNTING Financial Accounting provides a comprehensive coverage to
5th edition course requirements of students appearing in the accounting
paper at the Foundation Examinations of Institute of
includes IFRS Chartered Accountants of India, the Institute of Company
Secretaries of India and the Institute of Cost & Works
New Ed. Accountants of India. It also meets the requirements of
students appearing in the Financial Accounting paper at the
BCom examinations of different Indian universities.
B
es
ts New in this Book
el
le Issue of 32 Accounting Standards affecting the
r preparation of accounts by corporate enterprises.
Notification of 35 Ind ASs by the Ministry of Corporate
Core Affairs (MCA).
ISBN: 978-93259-56186
Textbook Formulation of a road map for the convergence of
Price : 460 Pages : 1056
Indian Accounting Standards with IFRS.
Size : 6.75 × 9.5 Brief details of 32 Accounting Standards issued by ICAI.
Dr S N Maheshwari Dr S K Maheshwari TABLE OF CONTENTS
Sharad K Maheshwari Section I: Accounting Principles and Processes: Meaning and Scope of Accounting •
Accounting Principles • Basic Accounting Terms • Journalizing Transactions • Ledger
Dr S N Maheshwari is presently, Director Posting and Trial Balance • Sub-Division of Journal • Negotiable Instruments • Bank
General, Delhi Institute of Advanced Reconciliation Statement • Matching Concept • Capital and Revenue • Final Accounts
Studies, Delhi. He is also the Chairman, • Rectification of Errors • Depreciation Provisions and Reserves • Accounting Concept
Indian Society of Accounting and of Income • Sectional and Self-Balancing Systems • Accounts of Non-Profit Making
Management, New Delhi. Organizations Single Entry System (Final Accounts From Incomplete Records) •
Dr Suneel K Maheshwari - Professor of Computers and Accounting Section - II: Special Accounting Problems: Consignment
Accounting in the Division of Accountancy Accounts • Joint Venture Accounts • Account Current and Average Due Date • Inventory
and Legal Environment, Marshall Valuation • Hire Purchase, Lease and Instalment Purchase Systems • Branch Accounts
University, USA. • Departmental Accounts • Accounting For Price Level Changes • Insurance Claims
CA Sharad K Maheshwari - Finance Section - III: Partnership Accounts: • Fundamentals • Reconstitution of Partnership
Manager, Baker Hughes, EHO Ltd Firms - I (Admission) • Reconstitution of Partnership Firms - II (Retirement, Death and
Amalgamation) • Dissolution of a Partnership Firm Section - IV: Recent Examinations'
Questions with Solutions: BCom (Hons) Delhi University, 2009, 2010, 2011 • CS
(Foundation), June, 2010, December, 2010, June, 2011• Appendices
Definitive, comprehensive and best selling textbook on
ADVANCED ACCOUNTANCY VOL-I accountancy. It meets requirements of students preparing
(10th Ed.) for B.Com., M.Com., MBA and Professional examinations
conducted by different institutions, such as ICAI, IIB,
ICSI, ICWAI.
Features of the Book
Properly graded, practical problems with answers
Includes questions from recent examinations of renowned
universities
ISBN: 978-81259-30914 Objective type questions
Price : 595 Pages : 1150 Alternative solutions to practical problems with the text
New in this Edition
Size : 7.25 × 9.5 Basic features of 32 accounting standards issued by the Institute
of Chartered Accountants of India.
Dr S N Maheshwari Dr S K Maheshwari Updation and convergence of Indian accounting standards with
international financial reporting standards.
Dr S N Maheshwari is director general, Strengthening and updating of the text material in the light of
Delhi Institute of Advanced Studies, Delhi, new accounting standards
Dr S K Maheshwari is presently professor Latest questions and problems from examinations conducted by
of Accounting at marshall university, USA. different professional bodies and Universities
Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012

15. Accounting
15
Definitive, comprehensive and best selling textbook on ADVANCED ACCOUNTANCY
accountancy. VOLUME-II
It meets requirements of students preparing for B.Com.,
M.Com., MBA and Profess ional examinations conducted
(10th Ed.)
by different institutions, such as ICAI, IIB, ICSI, ICWAI.
New in the Tenth Edition
Properly graded, practical problems with answers
Includes questions from recent examinations of renowned universities
Objective type questions
Alternative solutions to practical problems with the text
ISBN: 978-81259-30921
New in this Book Price : 610 Pages : 1370
Basic features of accounting standards issued by the Institute of Size : 7.25 × 9.5
Chartered Accountants of India, relating to corporate accounting.
Guidance notes on ESOP, and revision of the norms regarding Dr S N Maheshwari
classification of banking companies advances.
Dr S K Maheshwari
Relevant changes due to:
Enactment of the Companies Act 2006 and amendments in Schedule
VI to the Companies Act Dr S N Maheshwari is director
Enactment of the finance act, 2008 general, Delhi Institute of Advanced
Amendment to Bonus Issue Guidelines by SEBI effective from Feb. 3, Studies, Delhi,
2009 Dr S K Maheshwari is presently
professor of Accounting at marshall
university, USA.
Exhaustive and lucidly written text with illustrative CORPORATE ACCOUNTING
examples which meets the requirements of B.COM., (5th Ed.)
M.COM., MBA and professional examinations
New in the Fifth Edition
Includes a new chapter ‘Accounting for Financial Instruments’ meant
for CA Final students dealing with Accounting for Equity Index
Options and Equity Stock Options
Explains three new innovative concepts –Lean Accounting ,
Forensic Accounting and International Accounting – in the chapter
ISBN: 978-81259-31294
‘Recent Developments in Accounting’
Incorporates details of AS 15 (Revised 2005) Price : 595 Pages : 1360
Contains exhaustive illustrations and problems on buy back of shares Size : 7.25 × 9.5
Incorporates all the following amendments
Enactment of the Reserve Bank of India (Amendment) Act 2006 Dr S N Maheshwari
and the Banking Regulation (Amendment) Act, 2007 Dr S K Maheshwari
Issue of three new Accounting Standards AS 30, AS 31 and AS 32
Revision of norms regarding classification of advances and making
provisions in case of banking companies Dr S N Maheshwari is director general,
Enactment of the Finance Act, 2008 Delhi Institute of Advanced Studies, Delhi,
Dr S K Maheshwari is presently professor
Amendment to Bonus Issue Guidelines by SEBI effective from
of Accounting at marshall university, USA.
February 2009
TABLE OF CONTENTS
Section–I: Introductory; Shares and Share Capital; Debentures; Company Statutory Records; Company Final Accounts; Valuation of Goodwill
and Shares; Acquisition of Business and Profit Prior to Incorporation; Internal Reconstruction; External Reconstruction, Amalgamation and
Absorption; Company Liquidation Accounts; Financial Reporting for Financial Institutions; Accounting for Financial Instruments; Section -II:
Insurance Companies Accounts; Banking Companies Accounts; Double Account System; Holding Companies; Hotel Companies Accounts;
Accounts of Government Companies and Statutory Corporates Section-III: Management Accounting: Nature and Scope; Financial Statements:
Analysis and Interpretation; Funds Flow Statement; Cash Flow Statement; Accounting for Price Level Changes; Valuation of Assets; Human
Resource Accounting; Social Cost Benefit Analysis; Recent Developments in Accounting.
Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012

16. Accounting
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PROBLEMS AND SOLUTIONS The text contains detailed solutions to all the
IN ADVANCED ACCOUNTANCY practical problems given at the end of each chapter
VOL–I (6th Ed.) and also solutions to the problems set at the recent
university and professional examinations.
TABLE OF CONTENTS
Section One (Accounting Principles and Processes) Basic Concepts:
An Overview; Journalising Transactions; Ledger Posting and Trial
Balance; Sub-Division of Journal; Negotiable Instruments; Bank
ISBN: 978-81259-21998 Reconciliation Statement; Final Accounts; Rectification of Errors;
Depreciation, Provisions and Reserves; Advanced Final Accounts;
Price : 550 Pages : 1228
Sectional and Self-Balancing Systems; Accounts of Non-Trading
Size: 7.25 × 9.5 Institutions; Single Entry Method. Section Two (Special Accounting
Problems) Consignment Accounts; Joint Venture Accounts; Account
Dr S N Maheshwari Current and Average Due Date; Branch Accounts; Departmental Accounts;
Dr S K Maheshwari Hire Purchase, Lease and Installment Purchase Systems; Royalty
Accounts; Inventory Valuation; Insurance Claims; Contract Accounts;
Insolvency Accounts; Miscellaneous Accounts. Section Three
Dr S N Maheshwari is director general, Delhi (Partnership Accounts) Fundamentals; Reconstitution of Partnership
Institute of Advanced Studies, Delhi, Firms-I; Reconstitution of Partnership Firms-II; Dissolution of
Dr S K Maheshwari is presently professor of Partnership Firms.
Accounting at marshall university, USA.
Text contains detailed solutions to all the
PROBLEMS AND SOLUTIONS IN
practical problems which have been
ADVANCED ACCOUNTANCY properly graded, given at the end of each
VOL–II (7th Ed.) chapter in Advanced Accountancy, as also
solutions to the problems set at the recent
university and professional examinations.
Features of the Book
Problems are properly graded
Covers general problems relating to Company Accounts and Management
Accounts
ISBN: 978-81259-23411 Detailed solutions to all the practical problems given at the end of
chapter
Price : 610 Pages : 1228
Size : 7.25 × 9.5
TABLE OF CONTENTS
Section One (Company Accounts) Accounting Standards; Shares and share Capital;
Dr S N Maheshwari Debentures; Company Final Accounts; Valuation of Foodwill and Shares; Acquisition
Dr S K Maheshwari of Business, Profit Prior to Incorporation and Statutory Report; Internal Reconstruction;
Absorption, Amalgamation and External Reconstruction; Company Liquidation Accounts.
Section Two (Specific Companies Accounts) Insurance Companies Accounts; Banking
Companies Accounts; Double Account System; Holding Companies; Hotel Companies
Accounts. Section Three (Management Accounting) Financial Statements – Analysis & Interpretation; Funds Flow Statement; Cash Flow
Statement; Accounting for Price Level Changes; Miscellaneous.
Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012

17. Accounting
17
Simple presentation of theory, enables students to AN INTRODUCTION TO
solve practical problems in accounting and also ACCOUNTANCY
provides plentiful illustrative examples and end-of- (10th Ed.)
chapter exercises with answers.
Core
New in the Tenth Edition
Textbook
A new chapter on ‘Basic Accounting Terms’ to clarify the
basic concepts
Basic features of 32 Accounting Standards issued by the
r
ISBN: 978-81259-30853
le
el
Institute of Chartered Accountants of India
Price : 535 Pages : 1300
ts
Updating for convergence of Indian Accounting Standards
es
with International Financial Reporting Standards Size : 6.75 × 9.5
B
Strengthening and updating of the text material in the
light of new accounting standards Dr S N Maheshwari
Enactment of the Companies (Amendment) Act 2006 and
amendments in Schedule VI to the Companies
Dr S K Maheshwari
Enactment of The Finance Act, 2008
Latest questions and problems from examinations Dr S N Maheshwari is director general, Delhi
conducted by different professional bodies and Universities Institute of Advanced Studies, Delhi,
Dr S K Maheshwari is presently professor of
Accounting at marshall university, USA.
TABLE OF CONTENTS
Accounting Principles and Processes: Meaning and Scope of Accounting; Accounting Principles; Basic Accounting Terms; Journalising
Transactions; Ledger Posting and Trial Balance; Sub-Division of Journal; Negotiable Instruments; Bank Reconciliation Statement; Matching
Concept; Capital and Revenue; Final Accounts; Rectification of Errors; Accounting Concept of Income; Depreciation Provisions and Reserves;
Single Entry System; Special Accounting Problems: Consignment Accounts; Joint Venture Accounts; Hire Purchase, Lease and Instalment
Purchase Systems; Branch Accounts; Account Current and Average Due Date; Inventory Valuation Partnership Accounts: Fundamentals;
Reconstitution of Partnership Firms-I (Admission); Reconstitution of Partnership Firms-II (Retirement, Death and Amalgamation); Dissolution
of a Partnership Firm; Company Accounts: The Joint Stock Company; Shares and Share Capital; Debentures; Company Final Accounts;
Acquisition of Business and Profit Prior to Incorporation; Internal Reconstruction; External Reconstruction, Amalgamation and Absorption;
Management Accounting: Management Accounting: Nature and Scope; Financial Statements: Analysis and Interpretation; Funds Flow
Statement; Cash Flow Statement.
The text aims at maintaining a balance between MANAGEMENT ACCOUNTING:
conceptual and practical approaches to accounting. It Principles & Practice
explains complex issues in a simple way and integrates
(2nd Ed.)
theory with real-world practice.
New in this Book
Reorganization of text under graded sections
Chapters on Differential costing, Activity-based costing, Pricing policy
and decisions, and Emerging trends in management accounting
Learning tools in the form of chapter objectives, highlighted key terms, ISBN: 978-81259-26566
chapter summary, further reading references Price : 415 Pages : 648
Larger number of solved and unsolved problems
Size : 7.25 × 9.5
Topical Indian case studies
Dr M A Sahaf
TABLE OF CONTENTS
Part I: Management Accounting Fundamentals. Part II: Accounting for Financial
Dr Musadiq A Sahaf is Professor and
Analysis. Part III: Accounting for Managerial Decisions. Part IV: Accounting for Director, The Business School, University
Planning and Execution. Part V: Performance Measurement and Evaluation. Part of Kashmir, Srinagar.
VI: Specialized Topics in Accounting
Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012

18. Accounting
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ACCOUNTING FOR MANAGEMENT: This book incorporates the refinements in the
Text & Cases accounting concepts and practices in the earlier
(3rd Ed.) editions and reflects on new issues and developments
in the field of accounting at the international and
national levels.
TABLE OF CONTENTS
Introduction to Managerial Accounting • The Balance Sheet and Related
Concepts • The Profit and Loss Account and Related Concepts • Accounting
ISBN: 978-81259-05530 Mechanics: Basic Records • Accounting Mechanics: Preparation of Financial
Price : 375 Pages : 436 Statements • Revenue Recognition and Measurement • Matching of Revenues
and Expenses: Inventory Pricing and Valuation • Fixed Assets and
Size : 6.25 × 9.5 Depreciation Accounting • Intangible Assets • Foreign Currency Accounting
• Regulatory Framework of Financial Reporting in India • Analysis of
S K Bhattacharyya Financial Ratios • Analysis of Cash Flow Ratios
John Dearden
Revised by S Venkatesh
S K Bhattacharyya, formerly IFCI, Professor of Management at the Indian Institute of Management, Ahmedabad.
John Dearden, the Krannert Professor of Business Administration at the Harvard Business School, Boston and was earlier
the Financial Systems Manager of Ford Motor Company.
Revised by S Venkatesh, faculty, Indian Institute of Management, Bangalore.
MANAGEMENT ACCOUNTING The text emphasizes the importance of accounting
information for managerial decision making and
(3rd Ed.)
solving problems. Primarily meant for students of
management, chartered accounting and cost &
management accounting courses.
TABLE OF CONTENTS
Part I: Introduction • The Framework of Management Accounting
• Part II: Managerial Uses of Financial Statements • Statements of
Core Financial Information : Balance Sheet and Profit and Loss Account •
Textbook Statement of Changes in Financial Position • Financial Analysis •
ISBN: 978-81259-98979 Part III: Accounting for Planning • Cost Classifications and
Price : 375 Pages : 622 Allocation • Cost-Volume-Profit Analysis and Operating Leverage •
Size : 6.25 × 9.5 Profit Planning : A Budgetary Approach • Capital Expenditure Planning
• Part IV: Accounting for Control • Standard Costing : Nature and
Significance • Variance Analysis for Cost Control • Flexible Budgets
I M Pandey for Controlling Manufacturing Overhead Costs • Responsibility
Accounting and Reporting • Part V : Accounting for Decision-
Making • Variable Costing • Relevant Costs for Decision-Making.
Dr I M Pandey is currently Professor of Finance, Delhi
School of Economics, University of Delhi. A PhD from
Delhi School of Economics, he was earlier Professor,
Indian Institute of Management, Ahmedabad
Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012

19. Accounting
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A Textbook of Cost and Management Accounting provides A TEXTBOOK OF COST AND
the students with thorough grounding in cost concepts,
MANAGEMENT ACCOUNTING
cost behaviour and methods and techniques of cost and
management accounting with an understanding of the (10th Ed.)
uses and limitations of cost and financial data for
New Ed. A Textbook of
managerial operations. The approach of the book is
Cost and
examination oriented. Problems and solutions have also Management
been included in all chapters, where possible. Theoretical Accounting
and numerical questions included in the book have been Teachers’
Manual
mostly selected from various examinations. Objective type Available
questions have been given to serve as self test by students.
ISBN: 978-93259-56209
This is an ideal book for self study.
Price : Pages : 1148
Size : 6.75 × 9.5
New in this Edition
All chapters thoroughly revised M N Arora
Latest information on Cost Accounting Standards (CAS) issued by
the Institute of Cost Accountants of India (ICAI)
Chapter on 'Miscellaneous Topics' thoroughly revised and re-named M N Arora has teaching experience of
'Advanced Cost Management Techniques' in which quite a few sub- more than four decades in Hans Raj
topics have been added College, University of Delhi. He is also
a Fellow Member of the Institute of Cost
Revision and augmentation of practical problems
and Works Accountants of India.
TABLE OF CONTENTS
Section I: COST ACCOUNTING: Overview of Cost Accounting; Material Cost; Employee Cost (Labour Cost); Overhead Cost; Output
or Unit Costing (Cost Sheet); Job and Batch Costing; Contract Costing; Process Costing; Joint Products and By-Products; Operating
Costing (Service Costing); Non-Integrated and Integrated Accounts; Reconciliation of Cost and Financial Accounts; Section II:
MANAGEMENT ACCOUNTING: Management Accounting - Nature And Scope; Financial Statement Analysis; Funds Flow Statement;
Cash Flow Statement; Marginal (Variable) Costing and Cost-Volume-Profit Analysis; Budgeting and Budgetary Control; Standard Costing
and Variance Analysis; Strategic Decision Making; Responsibility Accounting and Transfer Pricing; Miscellaneous Topics; Index
An ideal book for undergraduate students of ESSENTIALS OF COST
management which follows a ‘theory and problems’ ACCOUNTING
approach with diagrams, illustrations for effective
learning.
New in this Book
Book contains numbers of solved problems and illustrations
and unsolved problems with answers and hints as well as
ISBN: 978-81259-28560
objective type questions and select theory questions.
Price : 265 Pages : 336
Size : 6.25 × 9.5
TABLE OF CONTENTS M N Arora
Introduction; Material Cost — Accounting and control; Labour
Cost — Accounting and control; Overheads; Job and Batch M N Arora has teaching experience of
Costing; Contract Costing; Process Costing more than four decades in Hans Raj
College, University of Delhi. He is also
a Fellow Member of the Institute of Cost
and Works Accountants of India.
Vidya VIKAS®, VOLUME 8, ISSUE 12, JULY 2012

20. Marketing
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MARKETING MANAGEMENT A comprehensive text that is more prescriptive than
descriptive w ith corporate insights describing
(2nd Ed.) researched, implemented and result-driven application,
B
es and best practices.
ts
el
le Features of the Book
r
The text is prescriptive rather than descriptive.
Researched, implemented, result-driven applications drawn from
Core leading companies across diverse industries throughout the
Textbook world.
These practices, describing the whys, hows and results thereof of
a company's actions, will enhance learning.
Marketers can adopt these practices to elevate individual and
Teachers’ organizational performance.
ISBN: 978-81259-42597 Manual Illustrations of implementation of marketing concepts by well-
Available
Price : 575 Pages : 964 known Indian companies and brands.
Size : 8.5 × 11 Latest moves of companies and brands as they cope with
competition and environment.
Several diagrams, flow charts and tables in each chapter to
Arun Kumar N Meenakshi facilitate learning.
One short Indian case after each chapter, focused on specific
Arun Kumar is an engineering issues dealt with in the chapter.
graduate from IIT, Roorkee, Illustrative comprehensive Indian cases covering a spectrum of
and a management graduate topics.
from Faculty of Management TABLE OF CONTENTS
Studies, University of Delhi. Section I: Foundation of Marketing • Fundamentals of Marketing • Marketing Research •
He is presently teaching at Marketing Environment • Consumer Behavior • Section II: Selection of markets • Segmentation
NIILM Centre for Management and Targeting • Positioning • Section III: Product decisions • Product Management • Brand
Studies, New Delhi. Management • Management of Innovations • Section IV: Pricing decisions • Pricing strategy •
N Meenakshi is a doctorate Section V: Distribution decisions • Distribution • Retailing • Section VI: Communication
from Faculty of Management decisions • Integrated Marketing Communication • Advertising Management • Section VII:
Studies, University of Delhi. Impact of Competition on strategy • Competitive Marketing Strategy • Section VIII: Reaching
She is presently teaching at consumers directly • Direct Marketing • Internet Marketing • Personal Selling and Sales Management
NIILM Centre for Management • Section IX: Analyzing markets • Business Marketing • Marketing of Services • International
Studies, New Delhi. Marketing • Marketing for Non-profit Organizations • Rural Marketing • Section X: Case Studies
EVENT MARKETING AND India centric in its focus, this book has a plethora of
international examples aimed at providing an in-depth
MANAGEMENT understanding of events as a strategic communication tool at
the generic level.
Key Features
Presents evolution and historical background of events.
Includes a brief section on the synergies between Advertising, PR and Events.
Pre-event, during-event, and post-event activities have also been clearly
demarcated by using step-by-step event flow analysis.
ISBN: 978-81259-14495
Features numerous figures, exhibits, tables and case studies for clarity of concepts.
Price : 400 Pages : 260 Exposition on formulation and implementation of business strategies
Size : 7.25 × 9.5
TABLE OF CONTENTS
Sanjaya Singh Gaur Part I: Introduction to Events • What are Events? • Why Events? • Key Elements of
Sanjay V Saggere Events • Part II: Event Marketing • Understanding the Event Market • Concept of
Product in Events • Concept of Pricing in Events • Concept of Promotion in Events •
Sanjaya Singh Gaur— Assistant Professor of Part III: Event Management • Event Management • Strategic Market Planning •
Marketing, SJM School of Mgmt., IIT, Mumbai. Strategic Alternatives for Growth • Evaluation of Event Performance
Sanjay V Saggere—Vice President of Syspro
Technology Inc, a US based Information Technology
and products company.
Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012

21. Marketing
21
MARKETING MANAGEMENT:
A textbook that integrates concepts and techniques with
demonstrative tables, graphs and case studies providing Text and Cases
an exposure to students to a wide range of managerial
situations.
TABLE OF CONTENTS Rajagopal, PhD, FRSA
(London) Professor,
Conceptualisation • Marketing Management Department of Marketing,
Process • Consumer Behaviour • Marketing Mix Business Division, Monterrey
• Organisation, Control and Strategy Building Institute of Technology and
• Services Marketing • Supply Chain Management Higher Education, ITEMS
and Physical Distribution • Sales Management, Mexico City Campus, Mexico. ISBN: 978-81259-07732
Retailing and Wholesaling • Activity Scheduling Price : 385 Pages : 322
in Marketing • Advertising Management Size : 6.25 × 9.5
• Marketing Research.
Rajagopal
A crisp text that bridges the gap between theoretical BRAND MANAGEMENT:
aspects of brand management and the reality of Indian
The Indian Context
Market.
New in the Tenth Edition
Includes Indian Examples
Empirical approach to topics on brand
success and brand repositioning
Highlights Y L R Moorthi is faculty,
Personal care product categories marketing area at the
organizations Indian Institute of
Exhaustive treatment of brand personality Management, Bangalore.
and brand image
ISBN: 978-81259-14273
TABLE OF CONTENTS Price : 325 Pages : 172
Brand Success • Brand Equity • Brand Extension • Brand Size : 6.25 × 9.5
Personality • Brand Repositioning
Y L R Moorthi
The book provides a comprehensive review and analysis INDUSTRIAL MARKETING
of industrial marketing issues, practices and strategies
MANAGEMENT
with reference to Indian Scenario with the main focus
on building a conceptual understanding for developing
industrial marketing strategies.
TABLE OF CONTENTS
Industrial Marketing Landscape • Industrial Markets, Goods and ISBN: 978-81259-13719
Customers • Industrial Buying Behaviour • Industrial Market M Govindarajan— Price : 385 Pages : 304
Segmentation • Industrial Marketing Planning • Industrial Product Assistant Professor in
Planning and Development • Industrial Product Pricing • Industrial Management, Size : 6.25 × 9.5
Advertising and Sales Promotion • Industrial Marketing Research Department of
M Govindarajan
• Projects Marketing • Logistics and Marketing Control Mechanical Engineering,
Anna University.
Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012

22. Marketing
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MANAGING INDIAN BRANDS: The text bridges the gap between academic concepts and
Marketing Concepts and Strategies marketing practice. The theory is blended with apt real-life
(2nd Ed.) case studies that would enable the reader to get an integrated
view of how brands could make use of marketing concepts to
formulate strategies.
S Ramesh Kumar,
TABLE OF CONTENTS
Professor of Marketing, Part I: Changing Marketing Scenario • Part II:
Indian Institute of Managing Product Lines in the Present-Day Context
• Part III: Managing Brands: Practice Oriented
ISBN: 978-81259-13085 Management,
Bangalore. Dimensions • Part IV: Consumer Behavior and its
Price : 450 Pages : 368 Implication on Marketing Strategies • Part V:
Size : 6.25 × 9.5 Business to Business Marketing: Need for Conceptual
Focus • Part VI: Contemporary Issues in Marketing.
S Ramesh Kumar
RURAL MARKETING: The book provides an in-depth understanding of the market
Focus on Agricultural Inputs for agricultural input and suggests specific solutions for
their better marketing.
TABLE OF CONTENTS
Rural Marketing: An Introduction • Market for Agricultural
Inputs • Marketing of Seeds • Understanding Market for
Sukhpal Singh, Associate
Seed: A Case Study • Marketing of Fertilisers: Market
Professor, Indian Institute
and Marketing Mix • Marketing of Pesticides • Case
of Rural Management, Studies of Bio-pesticide Firms • Marketing of Tractors
ISBN: 978-81259-14426 Anand, Gujarat. • Marketing of Credit • Strategies for Rural Marketing
Price : 320 Pages : 138
Size : 5.5 × 8.5
Sukhpal Singh
CUSTOMER RELATIONSHIP This book explains the cardinal priciples of
MANAGEMENT: effective CRM, making it a useful source of
A Step-by-Step Approach reference for designing, developing and
implementing CRM in any organization.
H Peeru Mohamed,
Assistant Professor and TABLE OF CONTENTS
Coordinator of MBA
programme School of Focus on Customer Relationship • Building Customer
Management, Anna Relationship Management • An Insight into CRM and eCRM
University, Chennai. • CRM Process • CRM Implementation • Integration of CRM
A Sagadevan, Country with ERP System • Call Centre • Integration of CRM with
Manager, Singapore Data Warehouse.
ISBN: 978-81259-12057 and Malaysia
Price : 375 Pages : 238 Operations of SRM
Size : 6.25 × 9.5 Systems and Software
Pvt Ltd.
H Peeru Mohamed
A Sagadevan
Vidya VIKAS® , VOLUME 8, ISSUE 12, JULY 2012