What's your problem?
Solutions are the death of a product design. Learn how a growing internal team helped to disrupt a large, product-focused organization with design, not only through educating product owners, but also including them in the exploration to define problems instead of solutions. A small but growing internal design team within a large product-focused organization has had a strong, strategic voice in the development process of our company’s client-facing products. Instead of making cosmetic changes to old, unvetted solutions, we challenged our team to find problems that needed solving in order to create a better overall product. We introduced research methods, design studio, and rapid prototyping into our colleagues’ vocabularies early and often. Even through a series of discouraging review sessions and a multitude of poorly worded email critiques, our team came to trust and understand that our design strategy got us to the heart of our users’ needs. I talk process—the team, communication, and validating big questions and ideas; failures—mismanaged Agile processes and unactionable critique; and how we are moving onward and upward—team sketching sessions and other design studio methods, communication improvements, and productive sprints. Presented at IA Summit 2014.
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What's your problem?
- 1. 👤 Tami Evnin 🏢 Product Designer, NASDAQ OMX tamiiiiiiiiiiii What’s your problem?
- 2. 👤 Tami Evnin tamiiiiiiiiiiii
- 3. 👤 Tami Evnin tamiiiiiiiiiiii Problem Solution
- 4. 👤 Tami Evnin tamiiiiiiiiiiii Solution
- 5. 👤 Tami Evnin tamiiiiiiiiiiii Solution
- 6. 👤 Tami Evnin tamiiiiiiiiiiii Solution
- 7. 👤 Tami Evnin tamiiiiiiiiiiii Problem
- 8. 👤 Tami Evnin tamiiiiiiiiiiii Problem
- 9. 👤 Tami Evnin tamiiiiiiiiiiii Problem
- 10. 👤 Tami Evnin tamiiiiiiiiiiii ➡
- 11. 👤 Tami Evnin tamiiiiiiiiiiii ➡
- 12. 👤 Tami Evnin tamiiiiiiiiiiii ➡
- 13. 👤 Tami Evnin tamiiiiiiiiiiii Solution Problem ⬇
- 14. 👤 Tami Evnin tamiiiiiiiiiiii Problem Solution 🔀
- 15. 👤 Tami Evnin tamiiiiiiiiiiii So, what’s your problem?So,
- 16. 👤 Tami Evnin tamiiiiiiiiiiii The Beginning
- 17. 👤 Tami Evnin tamiiiiiiiiiiii
- 18. 👤 Tami Evnin tamiiiiiiiiiiii
- 19. 💬 📢 💰Communications Public Relations Investor Relations
- 20. 👤 Tami Evnin tamiiiiiiiiiiii
- 21. 👤 Tami Evnin tamiiiiiiiiiiii For Example
- 22. 👤 Tami Evnin tamiiiiiiiiiiii
- 23. 👤 Tami Evnin tamiiiiiiiiiiii
- 24. 👤 Tami Evnin tamiiiiiiiiiiii
- 25. 👤 Tami Evnin tamiiiiiiiiiiii
- 26. 👤 Tami Evnin tamiiiiiiiiiiii Win!
- 28. 👤 Tami Evnin tamiiiiiiiiiiii
- 29. 👤 Tami Evnin tamiiiiiiiiiiii
- 30. 👤 Tami Evnin tamiiiiiiiiiiii
- 31. 👤 Tami Evnin tamiiiiiiiiiiii
- 32. 👤 Tami Evnin tamiiiiiiiiiiii Sigh.
- 33. 👤 Tami Evnin tamiiiiiiiiiiii
- 34. 👤 Tami Evnin tamiiiiiiiiiiii “This is terrible.”
- 35. 👤 Tami Evnin tamiiiiiiiiiiii
- 36. 👤 Tami Evnin tamiiiiiiiiiiii “Today, I’m more direct. It’s terrible.”
- 37. 👤 Tami Evnin tamiiiiiiiiiiii Making it better
- 38. 👤 Tami Evnin tamiiiiiiiiiiii
- 39. 👤 Tami Evnin tamiiiiiiiiiiii
- 40. 👤 Tami Evnin tamiiiiiiiiiiii
- 41. 👤 Tami Evnin tamiiiiiiiiiiii
- 42. 👤 Tami Evnin tamiiiiiiiiiiii
- 43. 👤 Tami Evnin tamiiiiiiiiiiii “This is terrible.”
- 44. 👤 Tami Evnin tamiiiiiiiiiiii
- 45. 👤 Tami Evnin tamiiiiiiiiiiii So what?
- 46. 👤 Tami Evnin tamiiiiiiiiiiii
- 47. 👤 Tami Evnin tamiiiiiiiiiiii
- 48. 👤 Tami Evnin tamiiiiiiiiiiii The Sequel
- 49. 👤 Tami Evnin tamiiiiiiiiiiii More Stakeholders & Sticky Notes
- 50. 👤 Tami Evnin tamiiiiiiiiiiii
- 51. 👤 Tami Evnin tamiiiiiiiiiiii
- 52. 👤 Tami Evnin tamiiiiiiiiiiii
- 53. 👤 Tami Evnin tamiiiiiiiiiiii
- 54. 👤 Tami Evnin tamiiiiiiiiiiii
- 55. 👤 Tami Evnin tamiiiiiiiiiiii Sigh.
- 56. 👤 Tami Evnin tamiiiiiiiiiiii ⏲ 🌎 👎Deadlines Distributed Teams Strong Personalities Constraints
- 57. 👤 Tami Evnin tamiiiiiiiiiiii
- 58. 👤 Tami Evnin tamiiiiiiiiiiii Moving forward
- 59. 👤 Tami Evnin tamiiiiiiiiiiii Problems ➡ Solutions
- 60. 👤 Tami Evnin tamiiiiiiiiiiii ➡
- 61. 👤 Tami Evnin tamiiiiiiiiiiii Time & Effort
- 62. 👤 Tami Evnin tamiiiiiiiiiiii
- 63. 👤 Tami Evnin tamiiiiiiiiiiii *There’s no magical process
- 64. 👤 Tami Evnin tamiiiiiiiiiiii
- 65. 👤 Tami Evnin 🏢 Product Designer, NASDAQ OMX tamiiiiiiiiiiii Thanks!