Solutions are the death of a product design. Learn how we helped to disrupt a large, product-focused organization with design, through not only educating product owners, but including them in the exploration to define problems instead of solutions. Presented at Agile2013.

1. Tami Evnin
Mo’ Solutions, Mo’ Problems
@tamiiiiiiiiiiii @prodaqomx

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Solution Problem

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Solution

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Solution

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Solution

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Problem

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Problem

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Problem
[Image credit: http://appadvice.com, via http://www.techinfoblog.net/warning-stop-taking-your-iphone-to-bed-to-avoid-sleepless-nights/]

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➡

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➡

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➡

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SolutionProblem ➡

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Solution Problem🔀

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Mo’ Solutions Mo’ Problems

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Goals
• Empathy Building and Problem Finding Methods
• Communicate Research Findings
• Small Change ➡ Big Impact
✓

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The Beginning

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💬 📢 💰

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For Example

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Case Study🔎

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Personas👤

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Requirements📚

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Wireframes

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All the things+

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Sigh.

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is terrible.”“This

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Roadblock

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“Today, I’m more direct.
It’s terrible.”

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Roadblock

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Making it better

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Communicating findings“

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Communicating findings“

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“Business business solution
business business...”

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“Business business solution
business business...”

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“As a client account manager,
I need to ensure that my
clients are able to edit their
billing information.”

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55. 👤 Tami Evnin  @tamiiiiiiiiiiii
is terrible.”“This

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So what?

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The Sequel

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Current State

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Sigh.

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Moving Forward
• Problems ➡ Solutions
• It takes time and effort, from everybody
• Some mushy last thing about it getting better
💼

65. 👤 Tami Evnin  @tamiiiiiiiiiiii
Questions?

66. 👤 Tami Evnin  @tamiiiiiiiiiiii
Thanks!

67. Tami Evnin
Mo’ Solutions, Mo’ Problems
@tamiiiiiiiiiiii @prodaqomx