4. See or hear it once – it’s a phenomenon.
See or hear it twice – it’s either a coincidence or an emerging pattern.
See or hear it three times, and it’s a pattern.
In all of the above cases, write down your observations!
5. Stay out of “solution land”
(don’t focus on finding a solution)
18. Must be done quickly – quantity over quality (for now)
The more variations, the more conversations, and;
The more conversations, the better the ideas
The looser it looks, the more editable it feels
QUICK, LOOSE, PLENTIFUL
19.
20. Budget is reserved for more time-consuming tasks later
No technical skills required – anyone can sketch
If it looks disposable, you won’t become attached
If it isn’t disposable, you’ve probably spent too much time on it
INEXPENSIVE & DISPOSABLE
21.
22. Sketches are meant to convey an idea, not a solution
Too much detail takes attention away from what’s important
Ambiguity leads to more varied interpretations
MINIMAL, SUGGESTIVE,
AMBIGUOUS
25. In your teams, come up with 4 directions for your
product concepts. These should be based on research
as much as possible.
Each direction should be accompanied by a minimum
of 3 sketches. More is better.
To be reviewed in class next week and graded.
