1. THE RISE OF BUSINESS GRADE BRITAIN
GETTING MORE FROM YOUR
NETWORK WITH VOICE
JON NOWELL
HEAD OF VOICE SERVICES

2. SO WHAT IS GETTING MORE OUT OF
YOUR NETWORK FOR VOICE?

3. The primary VoIP protocol that enables a session or
connection to be made between two end points on a network
SIP DEFINITIONS
SIP (SESSION INITIATION PROTOCOL)
A service delivering calls directly to the end user.
Either as a SIP App on mobile phone/iPad or via a SIP enabled desk phone.
SIP TRUNKING
A service delivering multiple SIP Trunks to a PBX
SIP SUBSCRIBER (HOSTED TELEPHONY)

4. How many of you use VOIPIPT
on the LAN for your Telephony?
STRAW POLL

5. How many of you then convert
this to TDM via ISDN30’s for onward
call delivery?
STRAW POLL

6. How many of you then convert
this to TDM via ISDN30’s for onward
call delivery?
STRAW POLL

7. What are the barriers to
adopting SIP Trunking within
your organisations?
GROUP DISCUSSION

8. • Cost
• Security
• Available bandwidth
• Solutions availability
• Service Level Agreement
• PBX Support
• Implementation pain
THE SEVEN BARRIERS TO SIP

9. • Cost reduction, phone system upgrade & network rationalisation drivers
are leading adoption
• SIP Market is growing by 17% PA
• ISDN Market is shrinking by 8% PA
• UK B2B voice market is 9% SIP vs 38% in US.
Source: Illume SIP Trunking Market report 2013
THE YEAR OF THE SIP TRUNK?

10. • The TalkTalk Network switches
5M minutes of calls an hour
- 3B minutes per month.
• The TT network uses SIP to deliver
service to over 4M customers
• We have capacity for 1M SIP
Channels today.
• We will increase our network
capacity by between 50-100 times
over the next 5-10 years.
VOICE CAPABILITY

11. • Consolidates ISDN30 estate
• Turnkey solution
• Multi layer Security as standard
• Carrier class SIP Trunks
• Scalable & Flexible
VOICE OVER ETHERNET

12. • Business-grade voice service built on EFM
• Available from unbundled exchanges, 93% UK coverage
• SIP benefits with ISDN30 presentation 12-50 Channels
• High availability –N+1
• Numbering – New or imported
IP-ISDN30

13. • Dedicated instance per customer
• Resilient architecture
• Guaranteed voice quality delivered over MPLS
• Upgrades & flexibility as standard
• Subscription model
HOSTED TELEPHONY

14. 2,700 ISDN30 channels over 90 bearers migrated
to 2,900 channels with auto fail-over
CASE STUDIES
MONEY IN THE BANK
SAVED
46%ON LINE RENTAL
Customer demand doubled calls on Grand
National day - exceeding 10,000 calls in one
15-minute period. Capacity planning & Call
Admission Control ensured no calls abandoned
AT THE RACES
GAME
CHANGER
FOR BUSINESS
PERFORMANCE

15. Calls & Lines
(TDM voice)
B’band
- MPF &
SMPF
IPVPN
(off-net)
Ethernet
& EFM
EoFTTC
2nd Gen IPVPN
SIP trunks
Mobile SIP apps &
Hosted Telephony
SFBB
2005 2010 2013 2014 2015
FTTP
SIP call
control
•Converged
Access circuits
•Converged
SLA, supplier &
Management
interfaces
•Multi tier
security
architecture
•Flexible scalable
capacity for SIP
trunks & Call
volumes.
•Self serve
network with real
time changes &
network
management.
PRODUCT EVOLUTION
CONVERGENCE ON EVERY LEVEL

16. THANK YOU