View actual presentation here: https://youtu.be/Zc87yCq8qkw How important is mobile recruiting? What do job seekers expect? Is there a difference between younger job applicants and older applicants? What should my application drop off rates be? This webinar sheds light on key practices for delivering consumer quality candidate experiences and increasing your conversion rates.

1. Build Consumer Quality
Candidate Experiences
Stephen Schwander & Ian Alexander

2. Agenda
• What is candidate experience?
• Why does it matter?
• What is a consumer quality experience
• Key practices for recruiting success
• Q&A

3. What is Candidate Experience?
The quality of the interactions a potential candidate has with a
prospective employer from curiosity to signed offer letter
• Employer brand
• Ads
• Jobs/descriptions
• Career site content/navigation
• Social network content/integration
• Application/engagement
• Communications
• Recruiter interactions
• Scheduling
• Environment
• Interviews
• Offer

4. What is Candidate Experience?
The quality of the interactions a potential candidate has with a
prospective employer from curiosity to signed offer letter
• Employer brand
• Ads
• Jobs/descriptions
• Career site content/navigation
• Social network content/integration
• Application/engagement
• Communications
• Recruiter interactions
• Scheduling
• Environment
• Interviews
• Offer
Our Focus

5. Why Does It Matter?
Your interaction with MOST of your candidates happens before
you know who they are
964k
Views
111k
Starts
26k
Applicants
617
Hires
97%
Unknown
3%
Known
* Source: Talemetry client two month career site analytics

6. Focus: Improving candidate experience for 97% of your interactions
• Employer brand
• Ads
• Jobs/descriptions
• Career site content/navigation
• Social network content/integration
• Application/engagement
Why Does It Matter?
964k
Views
111k
Starts
97%
Unknown

7. Small improvements make big recruiting differences
964k
Views
215k
Starts
96k
Applicants
2,278
Hires
90%
Unknown
10%
Known
Why Does It Matter?

8. Why Does It Matter?
Your candidates are customers, voters, social network
commenters, and potential gold-star prospects for your competitor
964k
Views
111k
Starts
26k
Applicants
617
Hires
99.94%
somewhere
between
saEsfied
and
angry
.06%
Very
happy
* Source: Talemetry client two month career site analytics

9. What is a Consumer Quality Experience?
(It’s
Mobile)

10. (It’s
Mobile)
What is a Consumer Quality Experience?

11. (It’s
Mobile)
What is a Consumer Quality Experience?

12. (It’s
Mobile)
• Common design
• Hero images
• Card layouts
• Long scrolls
• Responsive design
What is a Consumer Quality Experience?

13. • Filtered results
• Relevant content
• Personalized
experiences
What is a Consumer Quality Experience?

14. • Large type
• Prominent calls to
action
• Easy conversion
What is a Consumer Quality Experience?

15. More targeted,
multi-channel
Basic capability,
limited reach
Basic efficiencies
in place
All activities
optimized
Strategic Value Gap
BASIC
FUNCTIONAL
MODERN
OPTIMIZED
Copyright © 2015 Talemetry, Inc. All rights reserved.
1
5
INBOUND Experience
• Manual job posting to each job
board
OUTBOUND SOURCING
• Basic database searching
separately of job boards
• Basic ATS searching of past
applicants
• Overuse of agencies
ENGAGEMENT/NURTURING
• Apply auto response
CONVERSION/CANDIDATE
EXPERIENCE
• Basic career site
• Basic Web apply process
Capabilities
INBOUND Experience
• Automated job advertising
• Centralized job advertising
• Free and diversity sites
OUTBOUND SOURCING
• Centralized multi-database
sourcing/searching
ENGAGEMENT/NURTURING
• One-to-One recruiter email
outreach
CONVERSION/CANDIDATE
EXPERIENCE
• Job specific apply processes
• Ownership of career site
• Site level SEO
INBOUND Experience
• Measurement and
optimization
OUTBOUND SOURCING
• Measurement and
optimization
ENGAGEMENT/NURTURING
• Measurement and
Optimization
CONVERSION/CANDIDATE
EXPERIENCE
• Candidate surveys
• Measurement and
Optimization
OPTIMIZED MANAGEMENT
• Unified sourcing analytics
• Traffic sources
• Source of applicants
• Source of hire
• Applicant conversion rates
• Email open/click rates
• Recruiter/agency efficient
• Activity analytics for recruiters
BusinessValue
CompetitiveLagging
Maturity
Model
INBOUND Experience
• Per-click advertising
• Social site advertising
• Referral programs
OUTBOUND SOURCING
• Talent Networks
• Job talent pipelines
• CRM & email campaigns
• Agency/job distribution
ENGAGEMENT/NURTURING
• Talent Networks
• Email engagement programs/
content
CONVERSION/CANDIDATE
EXPERIENCE
• Targeted/branded career
sites
• Internal career sites
• Social and mobile apply
• Job level SEO
OPTIMIZED MANAGEMENT
• Basic source tracking

16. Keys to Candidate Experience Success
Make it mobile
• As much as 80% of candidates browse jobs on a
mobile device
• New search algorithms favor mobile-friendly sites and
job listings
• Companies with lagging technology turn off top talent
• Offer social profile or cloud storage options for
submitting resumes
• Give mobile browsers the option of requesting a job link
via email so they can apply later from their desktop

17. Keys to Candidate Experience Success
Segment your candidate personas
• Develop a map of your key employee groups
• Deliver targeted and relevant jobs and content to
specific candidate targets

18. Keys to Candidate Experience Success
Deploy targeted career sites
• Create different career sites for different personas
• Highlight the relevant jobs and company information
• Get detailed conversion tracking so that you can measure
the effectiveness and the value of your targeting efforts

19. Keys to Candidate Experience Success
Email often
• Notify applicants that their application was received
• Send auto-emails at every reasonable step of your
candidate workflow
• Send notifications that they are not being considered or
that the job has been filled

20. Keys to Candidate Experience Success
Take ownership
• Consider modern content management systems (CMS)
that allow your recruiting organization to take ownership
of changes
• Designate dedicated resources within IT or marketing to
support career site evolution or deploy tools

21. Keys to Candidate Experience Success
Make job search prominent and intuitive
• Your JOBS are what candidates are looking for
• Make job search prominent and intuitive
• The better the search, the higher your conversion
rates and the more applicants you will get

22. Keys to Candidate Experience Success
Suggest relevant jobs and content
• Group your jobs and related content around keywords
• Suggest related jobs, testimonials, and company information
based on job search results
• Display relevant videos and content within, or next to, each job
description
• Remember, jobs are your currency to attract and engage
potential candidates

23. Keys to Candidate Experience Success
Make calls to action obvious, simple, and mobile
• The shape, color, and location of a button can sway click
rates significantly
• Test different variations of your search and apply buttons
to get the highest response rate

24. Keys to Candidate Experience Success
Make job titles relevant to the target candidate
• Craft titles that are relevant to the outside world and
make searching simple
• Be creative. Your titles will show up next to other
companies’ jobs

25. Keys to Candidate Experience Success
Craft realistic and compelling job ads
• Go beyond the job description
• Paint a picture of what a day in the life of the employee looks like
• Ditch line by line job duties
• You’ll miss out on an opportunity to entice the job seeker, plus you’ll
get resumes and cover letters designed to fit your job description
• Focus on expected results

26. Keys to Candidate Experience Success
Remove dead links
• Expired jobs leave “404 page not found errors”
that can frustrate candidates
• Use Google Webmaster Tools to check for 404s
• Create redirect pages to capture dead link traffic
and funnel it back to relevant job pages

27. Keys to Candidate Experience Success
SEO your jobs
• Google ranking can dramatically increase your traffic to
specific jobs
• Use keywords in the job listing that are relevant to job seekers
• Create URLs that contain these keywords
• Create description text that entice job seekers to click when
they find your listings on search engines
• Make sure your pages are mobile

28. Keys to Candidate Experience Success
Make applications short
• Application completion rates can be as low as 10% or less
• Casual/passive candidates have little time for
comprehensive initial applications
• Determine minimum data to begin the process and collect
full application data later
• Your cost per candidate will shrink rapidly

29. Keys to Candidate Experience Success
Build a network
• Create easy opt-in for causal candidates to express interest
• Provide a prominent button inviting them to join a talent
network targeted to their interest
• Use resume and social profile extraction to make it easy to
get sourceable data
• Use this network for sourcing and engaging candidates
over time

30. Keys to Candidate Experience Success
Make it modern
• Use common design elements
• Hero images
• Large text
• Fewer words
• Prominent calls to action
• Web visitors are reading less and accessing the web via
tablets and phones

31. Keys to Candidate Experience Success
Know the referral path
• Candidates can find your jobs on unscrupulous sites
• Control how candidates find your jobs
• Monitor referral sources to spot errant sources
• Regularly survey applicants to surface potential
problems in your candidate experience

32. Keys to Candidate Experience Success
Measure everything
• Candidate experience improvements generate
bottom line benefits
• Measure and refine key analytics:
• Overall traffic
• Activity/time on site
• Traffic by source
• Applicants by source
• Hires by source
• Applicant conversion rates (completed applications
divided by total traffic)
• Application drop off rates by page (percentage of
candidates who start but don’t complete
applications)
• Talent network size and make up

33. Hero
Image
Targeted
Microsites
Talent
Network
Jobs
Front
and
Center
Less
Text
–
Quick
Video
Mobile

34. Questions and Wrap-up
Free Candidate Experience
Strategy Snapshot
report emailed to you
Learn about Talemetry Candidate Experience Solutions
and Recruitment Marketing Platform
Talemetry.com
ialexander@talemetry.com