2. You don’t have to
spend thousands
of dollars, but
professional
branding basics
like a logo and
website are a big
credibility booster
(avoid the free
blog and website
tools).
#1
3. Include “About Us”
and “Contact”
pages on your site.
Make sure there’s
a picture; people
want to know who
they are doing
business with.
#2
4. Share your awards
and education that
are relevant to your
work. (I started
including M.Ed. in my
social media profiles,
like LinkedIn and saw
an increase in the
number of times I
showed up in
people’s search
results.)
#3
5. Join relevant
organizations and
display your
membership on your
site. For example,
NSA(National
Speaker’s
Association) or other
organization logos on
your website can
boost your credibility.
#4
6. Create and publish
case studies that
highlight the results
you’ve helped
clients achieve.
They are great
ways to establish
your expertise with
the VIPs in your
niche.
#5
9. Speak up. Going
along with the
crowd isn’t always
the right thing. If
you have an
opinion or advice
that is different than
most people in your
niche, share what
you know to be true
for you.
#8
10. Be strategic about
blogging. Seek out
guest blogging
opportunities on
influential blogs in
your niche.
Invite guest writers
from influential
blogs to post on
your own website.
#9
12. Are you an author, coach,
consultant or speaker looking for a
coach to help you market your
message without selling your
soul?
I’m a coach and champion for
women called to be
transformational teachers, leaders,
and messengers.
Learn more at
www.taigoodwin.com and grab
my free audio download: 3 Ways
to Get More Clients and Increase
Your Cash Flow.