2. Safe Harbor Statement This following presentation may include predictions, estimates or other information that might be considered forward-looking. These forward-looking statements are based on information available as of the date of this presentation and current expectations, forecasts and assumptions, and involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements and please keep in mind that except as required by law, we are not obligating ourselves to revise or publicly release the results of any revision to these forward-looking statements.
4. E-Paper Technology Trend Particle based 電子紙的技術趨勢 Black & White Area Color Full Color Paper Like Flexible Rollable Unbreakable Particle e-paper Display-1 Particle e-paper Display-2 Particle e-paper Display-3 E-ink/PVI SiPix/AUO Bridgestone/Delta Still Video
13. US Trade Wholesale Electronic Book Sales Source: International Digital Publishing Forum (IDPF)
14. Critical drivers of eBook market are identified by plotting their uncertainty against their impact Figure 1: Impact versus uncertainty for critical drivers Table 2: Summary of impact versus uncertainty for market drivers of eBook market Impact Pay for new Device Acceptance of B&W Textbook Regulation Web-Browsing Capability Economic growth Structure of the industry Network connectivity Uncertainty Innovation Easy to Carry Power saving Content Richness Critical drivers Formats Compatibility Ease of use Economic growth Structure of the industry Textbook regulation Web-Browsing Capability Easy to carry/Low power consumption Interaction of wired and wireless Ease of use Innovation in service propositions and marketing Network security Customers’ willingness to pay for new Device Customers’ acceptance of black & white Rich content for customer to download and read Uncertainty Impact Driver
47. Business Modle/Role Change Content Aggegator Service Provider Writer Publisher Whole-Sale Bookshop Reader Content owner Content Provider Consumer
48. Three Basic Business Models Network Operator Content Aggregator Billing & Service Provider Network Operator Hybrid Model Future Content Provider Billing & Service Provider Content Provider Koobe Model Content Aggregator Billing & Service Provider Content Aggregator UDN Model
Easy to carry= lightweight and suitable size, Low power and high contrast Ease of use = Touch Screen/gesture-based sensitive screen Easy to read/operate B/W has low impact in US/Western(Color prefer from local survey) Format Compatibility= Open format and can sync from PC( Some people (I'm sure to Amazon's delight) have called it "the iPod of eBook readers", but Apple never charged people to move MP3s from CDs that they already owned—or MP3s that they had recorded themselves of their own kids, bands or whatever—to the iPod. Once you've bought the Kindle, you can't move your own content from your computer over a USB connection to your new eBook device to read it there; you have to mail it (if it's on the approved list of formats such as Microsoft Word and JPEG) to your device via Amazon's servers Web-browsing NOT= internet
