1. How Rakuten is planning to run their
entire business in English?
s1190211 Taishi Tsukahara

2. ● First Rakuten that established
● Why English is needed in Rakuten company
● Advantages in using English as an Official Language
● Creating environment for employee to study English
● Rakutens other strategies
● Mikitani has said four things since established Rakuten
● Employee requests to Rakuten
● Reference
Content

3. First In sales of the first moon, the circulation total
was 320,000 yen. About 180,000 yen were bought
for myself sooner or later. It was a cellular phone
that sold first. There were critical a lot of voices to
the business of this company.
First Rakuten that established

4. Rakuten work together not only Japanese
companybut also foreign company.There are many
people that foreigner working inRakuten. Rakuten
has a lot of customer as foreigner.
Why English is needed in Rakuten
company

5. People of the first class gather from foreign
countries. The foreigner whose talent cost is cheaper
than Japan can be employed. It is possible to make it
to the company that passes to the world.
Advantages in using English as an
Official Language

6. Rakuten employees are under a lot of pressure tolearn English. 200 employees
out of 3,000 working at theheadquarters take lessons from Berlitz Japan Inc.
Everybody spends their own money for lessonsand is committed to learning
English. Rakuten is not providing financial support forlessons, but Berlitz
offers a discount.
Creating environment for employee to
study English

7. Rakuten Inc is announcing it will make English itsofficial
language by 2012. All internal meetings will be in English
whetherforeigners are present or not. Members who cant speak
English in two yearswill be fired. Board meetings and weekly all-
companymeetings have been in English since March.
Rakutens other strategies

8. ● The Internet becomes more convenient more easily.
● The Internet spreads explosively.
● The Japanese comes to buy the thing on the Internet.
● Circulation changes on the Internet.
Mikitani has said four things since
established Rakuten

9. ● It always improves, and it always advances.
● It is considered that it is a business group with the professionalism.
● The hypothesis is done, executed, and verified.
● It is maximization of customer satisfaction.
● Speed!!Speed!!!Speed!!!
Employee requests to Rakuten

10. ● http://search.japantimes.co.jp/cgi-bin/nn20100716f1.html
● http://business.nikkeibp.co.jp/article/nmg/20090630/199010/?
ST=nmg_page
● http://ajw.asahi.com/article/economy/business/AJ201206300064
Reference