1. MARKITING PRESENTATION
PRESENTED BY
Zain ul abadin
Muneeb Jan
Bilal Marwat
M. Anwar
M.Taimur Aman
Opening
Place
Promotion
Product

2. OBJECTIVE
•1) The right Product
•2) Sold at the right Price
•3) In the right Place
•4) Using the most suitable Promotion.

3. HISTORY
• SOHAN HALWA traditional Indian and
Pakistan sweet, linked with Iranian
sweet Sohan.
Abdul Khaliq claim that this Halwa was
introduced by their ancestors in the
sub-continent in the early 1500s

4. The Market Today
• Obesity
• Diabetes
• Health Consciousness
• Innovative flavors
Therefore huge potential for
customization

6. MISSION
•We guarantee to serve health
conscious people in the best way with
highly delicious range of Halwa while
ensuring your fitness and health

7. VISION
• We will lead the market in quality,
service and innovation, fulfilling the
needs of our customers through strong
brands.
• Be a business our people are
energized by being a part of us.

8. PRODUCT
•
HEALTHIER SOHAN HALWA

9. PRODUCTS RANGE
• HEALTHIER SUGAR FREE SOHAN HALWA
• HEALTHIER DESI GHEE SOHAN HALWA
• HEALTHIER KHASKHASH SOHAN HALWA
• HEALTHIER BADAM SOHAN HALWA
• HEALTHIER KHOPRA SOHAN HALWA

10. PRICE
• Optional Pricing Strategies:
• Niche oriented products who pay
premium for customization
• SUGAR FREE SOHAN HALWA 500/KG
• DESI GHEE SOHAN HALWA 400/KG
• KHASKHASH SOHAN HALWA 350/KG
• PISTA BADAM SOHAN HALWA 350/KG
• KHOPRA SOHAN HALWA 350/KG

11. PLACEMENT
TARGET MARKET:
Peshawar
Location: Saddar Bazar Peshawar
Distribution:
Hayat Abad, University town, Defence,
Major Malls

12. Placement

13. Promotion
• Flyer (Teasers)
• We will promote our product in
different strategy like made pamflet
and distribute in the specific shops
• We will aslo give those shopskeeper
extra incentives to promote our
product where we distribute the
product(push strategy)

14. Con…..
• We will also made some banners and
will fix in specific areas like university
road,saddar and lahore adda

15. Thank You