PhoCusWright expert analysts reveal the hotest travel industry trends for 2011.

1. February 16, 2011 A PhoCusWright Online Event Truth, Myth, and Pith: PhoCusWright’s 2011 Travel Industry Trends Moderated By Lorraine Sileo Vice President, Research Douglas Quinby Senior Director, Research Carroll Rheem Director, Research Ram Badrinathan Market Analyst, Asia Pacific Cathy Schetzina Director, Communications and Senior Research Analyst

3. Innovation Edition

4. European Edition

5. Financial EditionFor more information: sales@phocuswright.com

6. Agenda A Look Back A Look Ahead

7. 2010 Travel Trends Recap

8. 2010 Travel Trends: How did we do? A Restrained Recovery Online Travel Agencies Maintain Momentum Airline Optional Services – Ancillary No More Mobile Travel Bookings Become Reality Social Media Tops Agendas Getting Local: Mobile, Social and Search Converge Growing Pains Prompt Meta-morphosis Trip Planning Gets Personal Emerging Markets on the Radar Mapping Makes its Mark (reader-submitted)

9. Polling Question #1 PhoCusWright’s Travel Trends for 2010 Were… Spot on – you guys must be psychic! Mostly on target – a few that were off. 50/50. Meh. There were a lot of things that were more important. Completely off base.

10. 2011 Travel Trends

11. 2009: We Can’t

12. 2010: We Shouldn’t

13. 2011: We’re Outta Here!

14. 2011 Travel Trends Vacations (Finally) Make a Comeback

15. Emerging Markets: No Computer…No Problem

16. 2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem

17. Déjà vu?

18. GDS Distribution: Following the Money Customer Intermediary Supplier GDS Travel Agency $300 ticket 2.5Segments Source: PhoCusWright Inc.

19. GDS Distribution: Following the Technology Customer Intermediary Supplier GDS Travel Agency $300 ticket 2.5Segments Source: PhoCusWright Inc.

20. Airlines Want to Move From Selling This

21. In Retail Displays Like This

22. To More Like This, This and This

23. And Maybe Even One Day, Like This…

25. Air Distribution: As Clear as Mud

26. 2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem Air Distribution: As Clear as Mud

27. Too Much Power?

28. Irrelevant Information Overload

30. 2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, then Onto Plan B

31. “Mobile” is not a trend.

33. Travel Industry Mobile

34. 2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, then Onto Plan B “Mobile” is Not a Trend

35. Mobile 1.0

36. Suppliers get smart about smart devices

37. Suppliers Get Smart About Smart Devices

38. The Opportunity to Transform Service Delivery

39. 2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, then Onto Plan B “Mobile” is Not a Trend Suppliers Get Smart about Smart Technologies

40. Suppliers Claw Their Way Back

43. 2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, then Onto Plan B “Mobile” is Not a Trend Suppliers Get Smart about Smart Technologies Suppliers Claw Their Way Back

44. Emerging Markets: Which Ones Are Real? High Chile India Mexico Online Penetration Singapore Argentina Brazil Hong Kong China Low Indonesia Medium Large Small Market Size Note: Bubbles are for representation only; they don’t represent the actual size of market. Source: PhoCusWright Inc.

45. 2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, then Onto Plan B “Mobile” is Not a Trend Suppliers Get Smart about Smart Technologies Suppliers Claw Their Way Back Emerging Markets: Which Ones Are Real Opportunities?

47. Flash Sales Are Hot Hot Hot!

55. Are Flash Sales Burning Out?

58. 2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, then Onto Plan B “Mobile” is Not a Trend Suppliers Get Smart about Smart Technologies Suppliers Claw Their Way Back Emerging Markets: Which Ones Are Real Opportunities? Private Sale: Flash of Brilliance or Flash in the Pan

59. Tablet Wars Spark a Travel Revolution

60. Tablets Travel

61. 2011 Travel Trends Vacations (Finally) Make a Comeback Emerging Markets: No Computer, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, then Onto Plan B “Mobile” is Not a Trend Suppliers Get Smart about Smart Technologies Suppliers Claw Their Way Back Emerging Markets: Which Ones Are Real Opportunities? Private Sale: Flash of Brilliance or Flash in the Pan Tablet Wars Spark a Travel Revolution

62. Polling Question #2 Which 2011 Travel Trend(s) will be most impactful? Select up to 3 options. Vacations (finally) Make a Comeback Emerging Markets: No Internet, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, the Onto Plan B “Mobile” is Not a Trend Suppliers Get Smart about Smart Technologies Suppliers Claw Their Way Back Emerging Markets: Which Ones Are Real? Private Sale: Flash of Brilliance or Flash in the Pan Tablet Wars Spark a Travel Revolution

63. Follow us on #phocuswright Questions? Moderated By Lorraine Sileo Vice President, Research Douglas Quinby Senior Director, Research Carroll Rheem Director, Research Ram Badrinathan Market Analyst, Asia Pacific Cathy Schetzina Director, Communications and Senior Research Analyst

64. Polling Question #2 Results Which 2011 Travel Trend(s) will be most impactful? Select up to 3 options. Vacations (finally) Make a Comeback Emerging Markets: No Internet, No Problem Air Distribution: As Clear as Mud Google-ITA: If Not Plan A, the Onto Plan B “Mobile” is Not a Trend Suppliers Get Smart about Smart Technologies Suppliers Claw Their Way Back Emerging Markets: Which Ones Are Real? Private Sale: Flash of Brilliance or Flash in the Pan Tablet Wars Spark a Travel Revolution

66. Innovation Edition

67. European Edition

68. Financial EditionFor more information: sales@phocuswright.com

69. Coming soon: Go to www.phocuswright.com for more information!

70. Upcoming Online Event When They Get There (and Why They Go): PhoCusWright’s In-Destination Activities, Attractions, Events & Tours Wednesday, March 16, 12pm EST Presenter: Douglas Quinby Senior Director, Research Moderator: Cathy Schetzina Director, Communications and Senior Research Analyst

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