1. Research

2. Vision Mission
• We passionately • It is our sincere
believe to inspire endeavor to
Apricot people become
more creative by
achieve excellence
in all spheres of
realizing their full business and
Global: potentials,
develop a
build trust based
on reliability,
motivated team to stability and
The Vision make a difference
and enhance the
quality of life.
sustained
profitability
& The
Mission

3. Our Core Values
We shape the culture and define
the character of our company,
based on the following Core Values Entrepreneurship: Acting with an owner mentality, and
meeting commitments to all stakeholders.
Dedication: Stretching our people to develop a "can do"
attitude.
Execution: Creating long-term, relationships and focusing
on execution excellence.
Teamwork: Mobilizing our skilled and dedicated teams to
deliver consistently exceptional results.
High Esteem: Valuing diversity and ensuring an inclusive
environment
Integrity: Inspiring trust by taking responsibility, acting
ethically, and encouraging honest and open debate.

4. Corporate
Governance
Our Basic Stance – “The Apricot
Way” By sharing and practicing the Apricot Way,
we aim to continuously enhance the value of
the company through a constant drive to
achieve sustained growth.
Recognizing that strengthening corporate
governance is essential to achieving our
goals, Apricot has articulated the Basic
Stance on our Internal Control Framework.
By separating management oversight and
operational execution functions, we aim to
accelerate the decision-making process and
clarify management responsibilities.

5. Corporate Spirit
We believe in being
involved in the
communities we are a
part of. It is a
commitment rooted
in the belief that we
can bring about
positive change.
We try to inspire
people to get involved With sheer devotion
in the communities we strive to bring sea
through innovative change and find ways
volunteer activities to enrich life of the
and contribute to our community with real
communities in happiness.
meaningful ways.

6. Research
Surveys
• We find that survey research is the one of the corner stones of our custom market research. It is critical to
have expert survey design input upfront so that research resources are not wasted.
• Apricot Global has research capabilities across Pakistan, and are capable of fielding a network of reliable
survey teams, able to reach out to all segments of industry, consumers and the government.
• We have dedicated experts, who in collaboration with the analytical department ensure that our collection
instruments are planned for the end result, the analysis, and the information that is needed in order to make
a decision.
• At Apricot Global, we encourage linking survey data with internal databases, qualitative research, or other
sources of data whenever possible. This is an efficient way to leverage survey research for exponential
insights.
Surveys Techniques
• We use some of the most sophisticated survey techniques available for conducting quantitative research. We
help our clients survey their own customers or when necessary provide a quality panel sample.
• Our most proven method is the combination of several data collection methods in order to achieve a
common goal or aim. Sometimes multiple data sources are necessary even within the same primary research
project. For instance, when in order to increase participation, respondents are given a choice in how to
respond.
• Our organization is experienced in conducting a wide range of surveys from advanced pricing studies to the
stakeholder satisfaction and brand awareness studies.

7. Research Segmentation
Segmentation Methodology and User Profiling (SMUP)
• Apricot Global’s Segmentation Methodology and User Profiling (SMUP), helps our
clients define their market and spotlight areas of opportunity.
• Our Segmentation methodologies can reveal insights on issues such as loyalty, brand
shifting, heavy/light purchase/usage, etc.
• A well designed SMUP studies increases understanding of product or service attributes
that are most important and that trigger purchasing decisions.
Concept Refinement and Screening
• Many of our clients seek to understand the appeal of individual concept components
before finished concepts are tested.
• By bringing the consumer into the early concept formulation process, we help our
clients gain a wealth of insight and information for creating better concepts in less time.
• Once concepts have been refined, then we test them to identify the most promising
new product or services ideas.

8. Services
Apricot Global is a next generation market
research consultancy organization that leverages We combine the efficiencies and experience
new technologies, such as data and text mining, found in large firms with the rigorous
with traditional market research techniques. methodological understanding of academia
and the creativity found only in smaller firms.
We believe that maximizing the sharing and
Our team has expertise in many areas, and our combination of various sources yields the best
service offerings typically belong to one of the five return on information investment.
major areas below:
We are adept at providing solutions for our
• Customer Strategy customers whether the study utilizes internal
• Survey Research company data, or externally gathered
information.
• Qualitative Research
• Data & Text Analytics
• Web Designing

9. Segmentation Strategy
Segmentation Background
• Given the unique characteristics of the people, culture and society of Pakistan we
incorporate aspects of human behavior that most firms ignore, avoiding a one-size-
fits-all segmentation approach.
• We use a segmentation which has several methods of validation, and is also flexible
enough to incorporate variables which may be specific to an organization.
Customer segmentation strategy
• This includes identifying key customer segments, understanding these segments
better, gaining insight into the products or services they need, and fine-tuning the
marketing message.
• A key decision in market research is that of selecting a segmentation strategy.
• Our ability to mark and understand the targets is key to any segmentation
approach.
• A critical aspect of Apricot’s success is our segmentation approach, which is a set of
Content and Usage Parameters.

10. Research Determinants &
Methodology
We undertake research both applied and fundamental
• Whether to solve a current problem faced by the manager in the work setting.
Such research is called applied research.
• To generate a body of knowledge about how to solve problems that could be
occurred in organizations. This is the basic research or fundamental research.
Our Methodology
• Scaling
• Rating Scale & Ranking Scale
• Elements
• Customer Analysis, Choice Modeling, Competitor Analysis, Risk Analysis, Product
Research
• Sampling
• Simple Random Sampling, Systematic Sampling, Stratified Sampling, Multistage
Sampling, Cluster Sampling

11. Techniques
Purpose
• Our research takes both Quantitative data of the how much/many questions variety,
while our Qualitative research helps figure out the reasoning behind the consumer’s
behaviour by looking at Personal, Psychological, Social, Cultural motivators.
Target Audience
• We find that marketing to the individual customer is gaining more importance.
• Getting to understand the motive behind the behavior of customers is extremely
useful.
• We have a variety of proven qualitative & quantitative techniques to help our clients
gain deeper understanding of the market.
Projective Techniques
• For most products and services, the vast majority of consumers’ decision-making
occurs on the subconscious level.
• We look at both sales data as well as the market conditions to understand current
behavior
• Our qualitative techniques are unique and have been applied to many studies, which
can gauge the processes of the consumers mind, both conscious and subconscious.

12. Business to Business Market
Research
At Apricot Global, we understand the complexities inherent in Business to Business (B2B) research
There are four key factors that make B2B market research different from consumer markets:
• The decision making unit is far more complex in B2B markets than in consumer markets
• B2B products and their applications are more complex than consumer products
• B2B marketers address a much smaller number of customers who are very much larger in their consumption of
products than is the case in consumer markets
• Personal relationships are of critical importance in B2B markets.
To this end, our network of contacts allow us to engage in effective B2B research activities
Finding the right respondents is crucial in B2B research and our teams are more than capable of
encouraging them to be cooperate
Our highly experienced consultants advice and help build strategies and make informed decisions
that are strongly rooted in both the research findings and their own personal experience.

13. Standardized Questionnaire Survey
Meet client
Observation Questionnaire
Designing
Product base
Sample Meet client
Identification
Field Work Field visits
Data Call backs
Recording Collection
Internal
Brainstorming Analysis Meet client
Presentation

14. RevisedQuestionnaire
Survey Observation Questionnaire Meet client
Designing
Product base Sample Meet client
Identification
Field Work Field visits
Data Collection Call back
Recording
and analysis
Deletion of
repeated data Meet client and finalize
new questioners
Final analysis
Field surveys
compiled & conducted and
presented inspected

15. Flexible Questionnaire Survey Customer
Product Define Objectives & Insight
Type Sample
Define
Questionnaire 1 Cross check by field
visits and callbacks
Results
Analyze Questionnaire
Meet Clients
Design Checked by call backs and
Questionnaire 2 field visits
Data
gathered
Detail drill down
Objective
Questionnaire
Meet
Clients
Final Evaluate the clients
Analysis move to attain the
objective
Presentation

16. TelephonicSurveys
Selection of areas and
samples in each area as its
representation
Discussion
with client
Opinions and responses recorded
and taped
Data Analyzed and
presented with client’s
consent

17. Consumer based focus groups
Client’s
input
Apricot’s Number of focus groups:
analysis Focus group conduction Sample basis
decided
according to
product
Teams briefed and sessions
conducted with our teams
Detailed monitoring Video/audio
views recording
taken
Opinions taken and compiled
with company’s observation
Personal details Analysis and presentation for
taken in order to client
retain sample

18. Identify the segment and see whether the
Online search should be random or specific
depending on the product and client’s
information
Surveys Review the customer’s previous
purchases and gather input in order to
redefine goals
Develop a plan outlining the placement
of questioners to fill the target number
Physiological given
analysis
Score bracket 1
Score bracket 2
Analyze the basic aspect affecting
Score bracket 3 the customer and give the
appropriate questioner according
to his score. The analysis will then
be done on the basis of compiled
results here.

20. Mr. Ahmed Ghazali
Law graduate, from the University of Punjab, Mr. Ghazali has also practiced law on the civil side.
Additionally, he has managed a project to grow Australian Grass in the desert of Cholistan floated by the government and also a
drilling project in Saudi Arabia.
Mr. Ahmed Ghazali, recently retired as Additional Director General (H.Qs) Lahore Development Authority (LDA) has a rich
experience of handling wide range of affairs relevant to acquisition and utilization for housing schemes.
His active professional work experience is spread over a period of 40 years.
Mr. Ghazali has comprehensive knowledge pertaining to land of handling Civil Contracts between corporate entities, land acquisition,
sale of housing units and developed land, rehabilitation of displaced persons, prevention of mushroom growths of slums, assessment
of land compensation, Settlement of Property disputes and Litigation matters.
Mr. Ghazali has also produced professional manuals for his previous organization LDA. Mentally and physically alert; he has a
pleasing personality, excellent human management skills and ability to work as part of a large team.
Mr. Ghazali has also served as Director Punjab Arts Council, Bahawalpur. He is a learned person who has a great passion for art &
culture.
In this pursuit, he has authored eight books on Folk lore, Culture and the Mystics of Punjab. In accordance with this facet of his
personality, he has also traveled extensively to remote areas of Pakistan and absorbed a greater ethnic understanding of the attitudes
of different races, people and professions.
Another important aspect of his personality is that he delivers motivational lectures to the Armed Forces, Government Officials and
other cross-sections of people.

21. Dr. M. Saleem Rana MSc, PhD (Bio-Chemistry,
London)
Dr. Rana has thirty four years pioneering and innovative work experience in product development, research & development and
marketing in the field of essential oil extraction and processing of vegetable oils.
This experience includes fifteen years as General Manager in Oil Seed Division (Ghee Cooperation of Pakistan, Ministry of Industry
Government of Pakistan), six years as Associate Professor in faculty of Agriculture (Al Fatah University Tripoli Libya), nine years in
teaching and research in (Birkbeck College University of London), eight years in research and teaching (Agriculture University
Faisalabad, Pakistan) and one year as World Bank Consultant (Agro Industries in Pakistan)
Currently, he has been appointed as Director Coordination NFC. Previously, he was Member of Task Force Government, Punjab
Floriculture Development Council & Punjab Agro Consultant and Member Advisory Board for Government College University,
Lahore.
Dr. Rana has done a commendable job to promote and create awareness among Pakistani farmers and entrepreneurs for modern
essential oil extraction and greenhouse technologies, and alternative fuels through presentations and seminars.
He is also a Member of American Oil Chemist’s Society and is a specialist in essential oil extraction technology on FAO roster.
His twenty research papers have been published in leading international scientific journals and he has also prepared more than 20
feasibility studies in essential oil extraction and vegetable oils processing techniques and Oleo Chemical products.

22. Dr. Shafiq Ahmad Khan
Academic BSc. MSc. Honors 1957-1958 Punjab University – Institute of Chemistry
Background:
PhD 1964 - Queens University Belfast, Northern Island, UK (Organic Chemistry)
Joined the PCSIR in 1958, Oil fats and Waxes Division serving for 37 years
Organizational Worked as Head of the division 1976-1986
Recognition Also worked as secretary PCSIR 1986-1989
Member Science PCSIR 1989-1992
Chairman Pakistan Council for Science & Technology
Was Awarded the Tamghaey Imtiaz in 1989 for Services to Science
Publications Has considerable number of publications, nearly 300, to his name. Nearly half of these are in the area of
oil & field, both in the use and processing, as well as in their research.
Worked as editor for 3 Science Journal
The interest in oleo chemicals has been the dominant factor in his long and celebrated career

23. Dr. Javaid Rabbani Khan
Prof. Dr. Javaid Rabbani Khan BSc, MSc. in Chemical Engineering from University of Engineering and Technology and PhD in
Chemical Engineering from University of Newcastle upon Tyne.
Currently he is the Director and Chief Executive of National Fertilizer Corporation, Institute of Engineering & Fertilizer Research,
Faisalabad, Pakistan (Ministry of Industry, Government of Pakistan).
He has been working as a Lecturer/ Professor in the Chemical Engineering Department, University of Engineering and Technology,
Lahore from October 1975 to November 2005
Dr. Rabbani Khan has extensive experience in Human Resource Development, Project Planning & Resource Mobilization, Execution &
Strategic Planning, Designing & Managing Chemical Processes, Technical Report Writing and Presentation Skills.
He has been supervising MSc. and PhD Research Projects in the field of Chemical and Oleo Chemical Processing. During his Research,
he has developed new processing Techniques for Oleo Chemicals in Pakistan.
He has completed a number of Feasibility studies and Research Papers in the field of Chemical Processing and Oleo Chemicals.
He has teaching experience from Bright Star University, Libya and University of Newcastle upon Tyne, UK
He is an Associate Consultant of Wilde Associates, UK.

24. M. Waseem Butt
Holds a Masters degree in Money, Banking and Finance from University of Birmingham, UK and a Masters degree in
Academic Economics from Government College, Lahore
Background & Has more than two decades of extensive management and marketing experience in various business sectors of
Experience Pakistan.
As a senior advisor of JS Group one of Pakistan’s largest conglomerates, is responsible for new business initiatives,
territorial strategic expansion and monitoring of various projects nationally.
Hands-on experience and deep insight of the local business environment. He has developed very strong relationships
with business houses, investment groups, high net worth individuals and the government.
The wide breath of exposure is attributable to highly successful prior management stints in the areas entailing
Financial Management, Banking, Corporate Finance, Capital Market Operations, Rural Retailing, Marketing and Real
Estate.
Exceptional flair for De Novo ventures. Proven track record of successfully building and adding highly strategic value
to several leading companies by using inbuilt business acumen and extraordinary entrepreneurial instinct.
Deep rooted knowledge of the economy, ability for seamless execution and strong contacts with the business
community as well as government organizations.
Humanitarian Has been actively engaged in providing humanitarian relief during two previous national disasters; the 2005
Earthquake and the 2010 flood calamity.
Member of Mahvesh & Jahangir Siddiqui Foundation, a charitable not-for-profit organization, mobilized resources to
provide relief to the victims.
Created synergies and worked closely in collaboration with the armed forces, government agencies, local and
international humanitarian community in rescue and relief efforts.
Dedicated to helping those in need by creating a hope for a brighter future and bring happiness in their lives.

25. M. Hafeez Butt
Academic MSc. Geology, Punjab University, 1968
Background:
Post Graduate Diploma in Seismology, from Japan, 1978
Understanding, Documentation & Implementation of ISO 9000, ACE In-house Training Course
Contributions: Over 30 publications and 41 years of relevant experience in geophysical, seismic and
hydrogeological studies planning and supervision of all geophysical/hydrogeological works.
Working with ACE since 2006, having previously worked with The Pakistan Atomic Energy
Commission, Geological Survey of Pakistan as well as UNDP.
Organizational Fellow of Punjab Geological Society
Recognition:
Membership in International Marine Mineral Society, USA

26. Business Partners