The document appears to be a presentation about the growth and development of a website called icanhascheezburger.com over time. It shows graphs of increasing site traffic and milestones such as launching additional related sites. The presentation emphasizes keeping content lighthearted and focused on making users happy.

1. Because,
We Make You
Happy
Ben Huh,
Dude Who Has Cheezburgers
icanhascheezburger.com

2. Prologue

3. Simplicity
’Sup.
Hey.

4. Heh.
LOL

5. ACT I

6. 100
90
80
70
60
50
40
30
20
10 Lol Builder Added
0
1/07 2/07 3/07 4/07 5/07 6/07 7/07 8/07 9/07 10/07 11/07 12/07 1/08 2/08 3/08 4/08 5/08 6/08 7/08 8/08

7. First Line
Weekend’s work.
Not perfect. But
Second Line elegantly simple.
Removed 80% of
the hurdle.
Third Line

8. 100% User-Generated Content
Editorial Content

9. 100
90
80
70
60
50
40
30
20
15 Million
10
0
1/07 2/07 3/07 4/07 5/07 6/07 7/07 8/07 9/07 10/07 11/07 12/07 1/08 2/08 3/08 4/08 5/08 6/08 7/08 8/08

10. ICHC Is Purchased

11. 100
90
80
70
60
50
40
30
20
Discipline
10
0
1/07 2/07 3/07 4/07 5/07 6/07 7/07 8/07 9/07 10/07 11/07 12/07 1/08 2/08 3/08 4/08 5/08 6/08 7/08 8/08

12. Make Users Happy for
5 Minutes A Day

13. • 6 Posts A Day
• 9 AM Eastern Start
• Strict Promotional Guidelines

14. 100
90
80
70
60
50
40
37 Million
30
20
10
0
1/07 2/07 3/07 4/07 5/07 6/07 7/07 8/07 9/07 10/07 11/07 12/07 1/08 2/08 3/08 4/08 5/08 6/08 7/08 8/08

15. Observe Customers

16. ACT II

17. 100
90
80
70
60
50
40
Launched
30
A Network
20
10
0
1/07 2/07 3/07 4/07 5/07 6/07 7/07 8/07 9/07 10/07 11/07 12/07 1/08 2/08 3/08 4/08 5/08 6/08 7/08 8/08

18. 8th site:
ROFLrazzi
.com

19. 100
90
80
70
60
50
40
30
20
10
0
1/07 2/07 3/07 4/07 5/07 6/07 7/07 8/07 9/07 10/07 11/07 12/07 1/08 2/08 3/08 4/08 5/08 6/08 7/08 8/08

20. ACT III?

21. 30-Days At A Time

22. Thank You
http://icanlol.com/
web2expo.pdf