The document describes a Drupal module called Block Test Moduleα that allows for multivariation testing of blocks on a Drupal site. It discusses how multivariation testing was used in a case study to increase bookings on a Dutch site. The module allows users to set up A/B or multivariate tests of blocks by customizing variables, showing blocks in a yes/no format, and tracking results. It aims to provide a simple tool for block testing within Drupal.

1. Block Test Moduleα Drupal Module for Dinner with Drupal By Taco Potze – GoalGorilla October 2010

2. Today Why multivariation testing The Block Test Module Results Questions

3. Multivariation testing Case study Valk.com (Dutch) More bookings By: Online Dialogue Check: http://tiny.cc/morecaseinfo and http://tiny.cc/dinnerdrupel

4. Default

5. 3 hypothesen

6. A

7. B

8. C

9. D

10. Tools

11. Tools + custom variables

13. Current modules http://drupal.org/project/multivariate (nodes) http://drupal.org/project/google_website_optimizer (only javascript)

14. Flow: Test Module Check custom variables Show block: Yes/no

15. Drupal: Block Test module

16. Simple Block Test

17. Set Test

18. Disable GA module

19. DONE!

20. Results (example) Nicely 50/50 With search on frontpage = +34% more search!

21. Questions? Thanks for your attention: Taco Potze Consultant & Partner taco@goalgorilla.com