A decade ago you could look up the address of the corner Blockbuster Video in the Yellow Pages. Today both companies are at best bit players. This is the nature of digital disruption. “The Creative Destruction of Finance” isn’t yet a book, but it will be soon. All signs point to financial services as the next industry to be dramatically re-imagined by the internet. When the book is finally written, will your company be featured as a case study of successful change, or as yet another cautionary tale? T4G's Paul Barter and Jeff DeChambeau examine the creative destruction of finance. http://www.t4g.com http://twitter.com/t4g

1. The
Creative Destruction
of Finance
Paul Barter
VP Research
Paul.Barter@T4G.com
Jeff DeChambeau
Senior Analyst
Jeff.DeChambeau@T4G.com
Presents

2. Late ’20s
Good health
Good credit
Entrepreneurial
No real assets
Late ’50s
Good health
Good credit
Preparing to retire
Non-trivial assets
A bit about us
(from your perspective)

4. Jeff’s historical financial services options
Today
Earth formed
100,000 B.C.
0 A.D.
1980
1400
1800
20,000 B.C.

5. Abstracted,
systematized,
and centralized
trust.
Giovanni di Bicci de' Medici

6. Whose
trust?

8. Flow of cashInterest rate

9. This brings
us to today.

10. Basic assumption
of finance
Capital is
constrained

11. ‘The world will be awash in
nearly one quadrillion $ of
cheap capital by end of
decade’

12. “Banks, in particular, seem
beset by boredom,
unenthusiastic about actually
making commercial loans, as
many small and medium sized
businesses will attest.
This reluctance is likely to
erode banks' franchise
permanently, as scores of
alternative lending entities are
being created to fill the void.“

14. Should you take
these competitors
seriously?

24. What’s going on?
Why does it
matter?

25. Electricity is a
General-Purpose
Technology

26. 1. Invention
2. Expansion
3. Innovation

27. General-Purpose
Technologies (GPTs)

28. Information &
Communication
Technology
(ICT)

29. Invention Expansion Innovation

39. *
*not a real book, yet.

40. What are some
financial services?
Loans & Deposits
Money transfer & Payments
Investments & Returns
Insurance

42. Loans &
Deposits

46. “PayPal could quite quickly become the
largest consumer bank in the world.
You just need to take away the reasons
that people remove money
from the PayPal account.
And then it’s like, cool,
why not just use it for
everything?”

48. Payments
& Transfers

52. Which narrative
should you believe?

55. Investments and
Returns

57. Angel networks
Incubators
Micro VC
Crowdfunding
Nascent HNW portals
? ?

62. Insurance

70. Where is there
disruptive innovation?
Loans & Deposits
Money transfer & Payments
Investments & Returns
Insurance

72. What about the giants?

74. A brand for a company
is like a reputation for a
person. You earn
reputation by trying to
do hard things well.

76. We see our customers as
invited guests to a party, and
we are the hosts. It's our job
every day to make every
important aspect of the
customer experience a little bit
better.

77. This product is listed on your site as containing 2 tubs, each weighing 3
pounds and 4.9 ounces, for a total weight of 6.6 pounds.
However, the product has been downsized by the manufacturer and now
consists of 2 tubs, each weighing 2 pounds and 10.3 ounces,
for a total weight of 5.28 pounds.
This is a reduction of 20%, which is quite large. I'm not
sure what to do here, as I have already opened
one of the tubs. Should I proceed with
a return and attempt for a refund,
and will the listing/price
be adjusted?
—“Bill”
Hello,
I'm sorry to hear about the problem with
your Sour Power Strawberry Belts, 150-
Count Tubs (Pack of 2).
I've requested a refund of [20% the
purchase price] $5.88 to your credit
card.
I hope this solution works for you. We
look forward to seeing you again soon.
—Amazon

78. Your margin is
my opportunity.

93. 425,000,000
800,000,000

94. What about the giants?

95. They have completely
different mentalities,
stakeholders, and
profit expectations.

96. They also have…

97. $60bn$160bn

98. What if…

99. +
+
+

100. Where is there
a real threat?
Loans & Deposits
Money transfer & Payments
Investments & Returns
Insurance

104. How
can you
thrive?

105. Track the competition.

106. Focus on experience.

107. Be everywhere.

108. Test, track, and iterate.

109. And finally,
don’t forget:

110. Go back to basics.

111. Obsess over customers.

112. Shoot for the moon.

113. 113
What can we
do to help you?

114. Thank you!
Jeff.DeChambeau@T4G.com
Paul.Barter@T4G.com
@T4G
T4G.com