Record companies use magazine advertisements to promote new music DVD digipaks by highlighting key features of the DVD like bonus content, emphasizing how fans will enjoy owning the DVD, and using imagery of the artists to persuade fans to purchase the DVD digipak.

1. Magazine advert research Research existing magazine adverts that promote the launch of a new music DVD digipak; what are the key features of the advertisements; how is the music DVD digipak sold to the audience; what language and imagery is used; how do the record companies try to persuade fans to buy the music DVD digipak