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Creative industries day 2012 - Sessie "sos creatief ondernemen" - Bart De Waele - 8 tips for online branding
- 2. 8
claim quantity
listen human
consistency target
choice fun
- 4. Claim
‣ Claim your name
‣ Test
‣ Transport your network
- 5. Hub!
‣ Make sure you have your basecamp
‣ Blog...
- 7. 8
claim quantity
listen human
consistency target
choice fun
- 10. Listen
‣ RSS -> blogsearch, twitter search
‣ Ubervue, SocialMention
‣ Engagor
- 11. 8
claim quantity
listen human
consistency target
choice fun
- 14. 8
claim quantity
listen human
consistency target
choice fun
- 17. 8
claim quantity
listen human
consistency target
choice fun
- 22. Quantity with value
‣ Insights
‣ Links to valuable content (aggregate & filter)
‣ Show the human
‣ Personal contact
- 26. Dominate the front page
‣ Google bowling
‣ Black hat EdgeRank techniques
‣ Better: flood
- 27. 8
claim quantity
listen human
consistency target
choice fun
- 29. Don’t be a robot
‣ Authenticity
‣ The good and the bad
‣ Answer, react, interact
‣ Stay positive
- 32. 8
claim quantity
listen human
consistency target
choice fun
- 35. 8
claim quantity
listen human
consistency target
choice fun
- 38. Have fun
‣ Choose your own battlefields
‣ Do the things you enjoy (or learn to enjoy them)
- 39. 8
claim quantity
listen human
consistency target
choice fun
- 44. The web is people.
The “Soylent Green” moment.
- 49. The web = people.
So treat them as people:
don’t be a robot.