This presentation I gave at Innovdis, a company specialized in Webdesign and Internet applictaions. It focusses on my learnings about the impact of new media on my personal and business life. I borrowed some pictures, please don't sue me ;) But thank you!

2. Today is about Social, so
interrupt me if you have
questions!!

4. Steven Zwerink

5. Steven Zwerink

6. Steven Zwerink

7. Steven Zwerink

8. Steven Zwerink

9. Steven Zwerink

10. Steven Zwerink

11. Steven Zwerink
- THE RUNNING MARKETEER -

12. Steven Zwerink
- THE RUNNING MARKETEER -

14. Who / What is DSM???

15. Who / What is DSM???

22. Unlimited.DSM
over 100 years of uccessful transformations
Bioterials / Biologics
Life Science Products
Performance Materials
Petro-chemicals
Fertilizers
Coal
1902 1930 1950 1970 1990 2000 2010 Technological competences
Mechanical engineering
Chemical engineering
Polymer technology
Material science
Fine chemicals
Biotechnology

28. What is it that I do?

29. Internal Marketing Consultant

30. Internal Marketing Consultant
1.000.000.000 euro from innovation

31. Internal Marketing Consultant
1.000.000.000 euro from innovation
20 projects

32. Internal Marketing Consultant
1.000.000.000 euro from innovation
20 projects
Guide to the market

33. Internal Marketing Consultant
1.000.000.000 euro from innovation
20 projects
Guide to the market
Team of professional marketeers

34. Social Media for business (and private)
My learnings so far....

35. Two kinds of people:

36. Two kinds of people:
Not interested

37. Two kinds of people:
Not interested
Looking for help

39. ‘I heard you can use Twitter for your business, let’s do it...’

40. ‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get this guy to blog about our new product’

41. ‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get this guy to blog about our new product’
‘We want to make the world a
DSM community..’

42. ‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get this guy to blog about our new product’
‘We want to make the world a
DSM community..’
‘Let’s get the crowd to do it
for us!’

43. ‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get this guy to blog about our new product’
‘We want to make the world a
DSM community..’
‘Let’s get the crowd to do it
for us!’
‘Let’s use the power of the
people!’

44. ‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get this guy to blog about our new product’
‘We want to make the world a
DSM community..’
‘Let’s get the crowd to do it
for us!’
‘Let’s use the power of the
people!’
‘He, let’s use Social Media!!’

45. Don’t force people to get on board

46. Everything is changing

47. The whole world is upside down

48. And just like you....

49. ...I am wondering how the way we
do business and communicate
is changing..
16

50. It is a new
way of doing
business for
any company
anywhere!

51. The new set of business rules

52. The new set of business rules
N ew Publicness
New Relationship
New So
cture ciety
A rchite
New
New E conomy
New Ethic
New business reality
New Speed
New Imperatives Ne w Attitude

53. New Attitude
“There is an
inverse relation
between control
and trust”

54. New Attitude
Trust the
people

55. New Attitude
Listen

56. New ethic Make mistakes well
22

57. New ethic
Live is a Beta

58. New ethic
Be transparent

59. New imperatives
y !!
w a
the
of
out
e t
G
http://www.slideshare.net/szwerink/what-would-google-do-book-summary

62. Find ways to ignite conversation

63. Make sure your content is sharable

64. Reach out to your followers

65. Become part of the conversation

66. Start young

67. Listening helps

68. Extend your reach beyond the web

69. This is HARD WORK
But it will get easier…

70. ‘legacy is greater than currency...’
Gary Vaynerchuk, @Garyvee

72. The curious case of E-850

74. Thank you and Good Luck!
Follow me on twitter: @szwerink
www.linkedin.com/stevenzwerink
www.stevenzwerink.nl