I created this presentation for my colleagues within DSM. In a workshop we applied this knowledge and created our own blogs, rss readers, google alerts, etc... Want to know more? Contact me.

1. Welcome
Monday, April 19, 2010

2. Welcome
Monday, April 19, 2010

3. Everything is changing
Monday, April 19, 2010

4. The whole world is
upside down
Monday, April 19, 2010

5. The snowball of information
is only getting bigger
Monday, April 19, 2010

6. Just like you....
Monday, April 19, 2010

7. ...I am wondering how the way
we do business and
communicate is changing..
6
Monday, April 19, 2010

8. It is a new
way of doing
business
for any
company
anywhere!
Monday, April 19, 2010

9. Why are YOU here? What do you
WANT to get out of today?
Monday, April 19, 2010

10. Laptops and Mobile Phones must
be TURNED ON! (sound off please)
http://www.flickr.com/photos/penmachine/2788329083/sizes/l/
Monday, April 19, 2010

11. Two kinds of people:
Monday, April 19, 2010

12. Two kinds of people:
Not interested
Monday, April 19, 2010

13. Two kinds of people:
Not interested
Looking for
opportunities
Monday, April 19, 2010

14. Looking for
opportunities
Monday, April 19, 2010

15. ‘I heard you can use Twitter for your
business, let’s do it...’
Monday, April 19, 2010

16. ‘I heard you can use Twitter for your
business, let’s do it...’
get this guy to blog
‘Let’s
about our new product’
Monday, April 19, 2010

17. ‘I heard you can use Twitter for your
business, let’s do it...’
get this guy to blog
‘Let’s
about our new product’
‘We want to make
the world a DSM
community..’
Monday, April 19, 2010

18. ‘I heard you can use Twitter for your
business, let’s do it...’
get this guy to blog
‘Let’s
about our new product’
‘We want to make
‘Let’s get the
the world a DSM
community..’ crowd to do
it for us!’
Monday, April 19, 2010

19. ‘I heard you can use Twitter for your
business, let’s do it...’
get this guy to blog
‘Let’s
about our new product’
‘We want to make
‘Let’s get the
the world a DSM
community..’ crowd to do
it for us!’
‘Let’s use the power
of the people!’
Monday, April 19, 2010

20. ‘I heard you can use Twitter for your
business, let’s do it...’
get this guy to blog
‘Let’s
about our new product’
‘We want to make
‘Let’s get the
the world a DSM
community..’ crowd to do
it for us!’
‘Let’s use the power
of the people!’
‘He, let’s use Social
Media!!’
Monday, April 19, 2010

21. Setup of today
Monday, April 19, 2010

22. Setup of today
• CONTENT (Blogs)
Monday, April 19, 2010

23. Setup of today
• CONTENT (Blogs)
• DISTRIBUTION (Twitter, Facebook,
LinkedIn, Yammer)
Monday, April 19, 2010

24. Setup of today
• CONTENT (Blogs)
• DISTRIBUTION (Twitter, Facebook,
LinkedIn, Yammer)
• GETTING IT TO YOU (RSS, Tweetdeck,
Google alerts)
Monday, April 19, 2010

25. 1. Content
Monday, April 19, 2010

26. Being remarkable...
Proudly stolen from @polledemaagt
Monday, April 19, 2010

27. Being remarkable...
...is not about great copy..
Proudly stolen from @polledemaagt
Monday, April 19, 2010

28. Being remarkable...
...is not about great copy..
...is not about fantastic art..
Proudly stolen from @polledemaagt
Monday, April 19, 2010

29. Being remarkable...
...is not about great copy..
...is not about fantastic art..
...is not about nifty strategies
Proudly stolen from @polledemaagt
Monday, April 19, 2010

30. Being remarkable...
...is not about great copy..
...is not about fantastic art..
...is not about nifty strategies
...is not about state of the art
technologies
Proudly stolen from @polledemaagt
Monday, April 19, 2010

31. Being remarkable...
Proudly stolen from @polledemaagt
Monday, April 19, 2010

32. Being remarkable...
...is about being committed
to really make a difference
in people’s lives
Proudly stolen from @polledemaagt
Monday, April 19, 2010

33. Mission Statement DSM
‘Our purpose is to create brighter
lives for people today and
generations to come.......’
Monday, April 19, 2010

34. But being remarkable is also...
Proudly stolen from @polledemaagt
Monday, April 19, 2010

35. But being remarkable is also...
...about exceeding expectations
Proudly stolen from @polledemaagt
Monday, April 19, 2010

36. But being remarkable is also...
...about exceeding expectations
...about engaging people with
a remarkable story
Proudly stolen from @polledemaagt
Monday, April 19, 2010

37. But being remarkable is also...
...about exceeding expectations
...about engaging people with
a remarkable story
...knowing that people share
remarkable things
Proudly stolen from @polledemaagt
Monday, April 19, 2010

38. Acts of remarkablenes...
Monday, April 19, 2010

39. Monday, April 19, 2010

40. So, it is time to create a
starting point for our own
remarkable content
Using your laptop
Monday, April 19, 2010

41. Connection: Excellerate
Password: Excellerate
Monday, April 19, 2010

42. Enjoy public wifi
Monday, April 19, 2010

43. Setting up a blog
Using wordpress.com
Monday, April 19, 2010

44. Monday, April 19, 2010

45. Monday, April 19, 2010

46. Monday, April 19, 2010

47. Monday, April 19, 2010

48. Monday, April 19, 2010

49. Monday, April 19, 2010

50. Monday, April 19, 2010

51. Monday, April 19, 2010

52. Monday, April 19, 2010

53. Monday, April 19, 2010

54. On your way to
remarkableness:
Monday, April 19, 2010

55. On your way to
remarkableness:
• Pick a theme (visual)
Monday, April 19, 2010

56. On your way to
remarkableness:
• Pick a theme (visual)
• Build an audience
Monday, April 19, 2010

57. On your way to
remarkableness:
• Pick a theme (visual)
• Build an audience
• Emulate chefs
Monday, April 19, 2010

58. On your way to
remarkableness:
• Pick a theme (visual)
• Build an audience
• Emulate chefs
• Support each other
Monday, April 19, 2010

59. 6 rules of blogging*
• Provide value
• Don’t flood readers with posts
• Take part in the conversation
• Make your blog unique
• Make it easy for readers to connect
• Make content easy to read
* http://www.dailyblogtips.com/six-rules-of-blogging-that-also-apply-to-twitter/
Monday, April 19, 2010

60. Distribution
Monday, April 19, 2010

61. Distribution
Monday, April 19, 2010

62. Distribution
• LinkedIn
Monday, April 19, 2010

63. Distribution
• LinkedIn
• Twitter
Monday, April 19, 2010

64. Distribution
• LinkedIn
• Twitter
• FaceBook
Monday, April 19, 2010

65. Distribution
• LinkedIn
• Twitter
• FaceBook
• Yammer
Monday, April 19, 2010

66. Monday, April 19, 2010

67. Social Network
Monday, April 19, 2010

68. Social Network
About your interests
Monday, April 19, 2010

69. Social Network
About your interests
Shared with your professional
network
Monday, April 19, 2010

70. Monday, April 19, 2010

71. Monday, April 19, 2010

72. Monday, April 19, 2010

73. Microblogging platform
Monday, April 19, 2010

74. Microblogging platform
140 characters
Monday, April 19, 2010

75. Microblogging platform
140 characters
About your interests
Monday, April 19, 2010

76. Microblogging platform
140 characters
About your interests
Shared publicly with the world
Monday, April 19, 2010

77. Monday, April 19, 2010

78. Monday, April 19, 2010

79. Monday, April 19, 2010

80. Monday, April 19, 2010

81. Monday, April 19, 2010

82. Monday, April 19, 2010

83. Monday, April 19, 2010

84. Monday, April 19, 2010

85. Monday, April 19, 2010

86. Monday, April 19, 2010

87. Monday, April 19, 2010

88. Social Network
Monday, April 19, 2010

89. Social Network
International
Monday, April 19, 2010

90. Social Network
International
About your interests
Monday, April 19, 2010

91. Social Network
International
About your interests
Shared with friends
Monday, April 19, 2010

92. Monday, April 19, 2010

93. Monday, April 19, 2010

94. Monday, April 19, 2010

95. Internal Twitter
Monday, April 19, 2010

96. Internal Twitter
For your company
Monday, April 19, 2010

97. Internal Twitter
For your company
About your interests
Monday, April 19, 2010

98. Internal Twitter
For your company
About your interests
Shared with colleagues
Monday, April 19, 2010

99. Monday, April 19, 2010

100. Monday, April 19, 2010

101. 3. Getting it to you
Monday, April 19, 2010

102. Information overload?
Monday, April 19, 2010

103. Information overload?
=
Filter Failure*
* Martijn Aslander
Monday, April 19, 2010

104. Survival of the strongest??
Monday, April 19, 2010

105. Survival of the fittest!!
Monday, April 19, 2010

106. Survival of the fittest!!
So, how to become fit online?
Monday, April 19, 2010

107. On an average day,
I manage my:
Monday, April 19, 2010

108. On an average day,
I manage my:
• Email • RSS
• Twitter
• Vimeo
• Yammer
• Flickr
• YouTube
• Website
• FourSquare
• Facebook
• BrightKite
• News • Big Files
• Blog • LinkedIn
Monday, April 19, 2010

109. On an average day,
I manage my:
• Email (50-100) • RSS (100+)
• Twitter (100+) • Vimeo (0-10)
• Yammer (0-10+)
• Flickr (0-10)
• YouTube
• Website
• FourSquare (0-10)
• Facebook (0-10)
• BrightKite (0-10)
• News (10-50) • Big Files (0-10)
• Blog • LinkedIn (0-10)
Monday, April 19, 2010

110. Getting it to you
• RSS
• Tweetdeck
• Google Alerts
Monday, April 19, 2010

111. RSS
Monday, April 19, 2010

112. RSS
Really Simple Syndication
Monday, April 19, 2010

113. Monday, April 19, 2010

114. Subscribe to all your favorite
websites and news
Monday, April 19, 2010

115. Subscribe to all your favorite
websites and news
And read them on one page
Monday, April 19, 2010

116. How?
Monday, April 19, 2010

117. How?
Google Reader Period
www.google.com/reader
Monday, April 19, 2010

118. Tweetdeck
• Manage multiple accounts (twitter, facebook,
linkedin)
• Search Columns
• Following made easy
Monday, April 19, 2010

119. Tweetdeck
Monday, April 19, 2010

120. Tweetdeck
Monday, April 19, 2010

121. Tweetdeck
Monday, April 19, 2010

122. Tweetdeck
Monday, April 19, 2010

123. Google Alerts
www.google.com/alerts
Monday, April 19, 2010

124. Google Alerts
Monday, April 19, 2010

125. Monday, April 19, 2010

126. That’s it for now
I hope I was remarkable
If so, use the channels
you learned about today and
spread the word
Monday, April 19, 2010

127. Steven Zwerink
@szwerink
Monday, April 19, 2010