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DIGITAL BAROMETER 
Russian digital economy 
Vladimir Baydin, PhD 
Head of Corporate Finance 
Sergey Zolkin, 
Head of financial services
Total e-payments* as a % from 
overall retail payments 5% 
E-payments as a % from overall market volume 
Cellular payments 90% 
Utilities payments 6% 
Pay-TV payments 86% 
Fixed telephony 49% 
payments 
ELECTRONIC PAYMENTS 
2014 © J’son & Partners Consulting 
*E-payments includes remote banking, e-money, payment terminal and mobile operator payments
ONLINE SHOPPING & DIGITAL CONTENT 
Internet-trade as a % from 
overall retail 2.3% 
2014 © J’son & Partners Consulting 
Digital content 
Online video as a % from 
cinema market 9.3% 
Online games as a % from 
computer games 51% 
Digital books as a % 
from overall books market 1%
+7 (495) 625-72-45 
Thank you for your attention! 
2014 © J’son & Partners Consulting 
www.json.ru 
Vladimir Baydin 
+ 7 916 268 44 67 
E-mail: vbaydin@json.ru 
Sergey Zolkin 
+ 7 916 807 59 89 
E-mail: szolkin@json.ru

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Digital barometer by J'son & Partners

  • 1. DIGITAL BAROMETER Russian digital economy Vladimir Baydin, PhD Head of Corporate Finance Sergey Zolkin, Head of financial services
  • 2. Total e-payments* as a % from overall retail payments 5% E-payments as a % from overall market volume Cellular payments 90% Utilities payments 6% Pay-TV payments 86% Fixed telephony 49% payments ELECTRONIC PAYMENTS 2014 © J’son & Partners Consulting *E-payments includes remote banking, e-money, payment terminal and mobile operator payments
  • 3. ONLINE SHOPPING & DIGITAL CONTENT Internet-trade as a % from overall retail 2.3% 2014 © J’son & Partners Consulting Digital content Online video as a % from cinema market 9.3% Online games as a % from computer games 51% Digital books as a % from overall books market 1%
  • 4. +7 (495) 625-72-45 Thank you for your attention! 2014 © J’son & Partners Consulting www.json.ru Vladimir Baydin + 7 916 268 44 67 E-mail: vbaydin@json.ru Sergey Zolkin + 7 916 807 59 89 E-mail: szolkin@json.ru