See the original article on our website: http://systemgroupinc.com/news-plus-info/5-steps-to-creating-effective-titles.aspx You have just completed the final version of an industry-enlightening white paper, and all you need to do is publish it. But wait! You need to come up with a catchy, yet informative title for your work, in order to grab a reader's attention quickly. How do you do this? Follow these simple steps, and you will be sure to have an effective title that can perpetuate your message across social media platforms. For a free download, please e-mail info@systemgroupinc.com.

1. 5 STEPS TO CREATING
EFFECTIVE TITLES

2. NO NEED TO SHOUT!
Make your titles catchy
and informative to get
your reader’s attention.

3. 1
STEP
Summarize your
content in
one sentence

4. 1
STEP
Summarize your
content in
one sentence How to develop good titles.

5. 1
In writing your article/blog
STEP post/whitepaper (etc.), you should
have already determined the 5 Ws.
Summarize your
content in If your content properly focuses
one sentence on your topic, it shouldn’t be too
difficult to accomplish this step.
*Don’t be afraid to be
(painfully) obvious!

6. 2
STEP
Determine the
content benefit
for the reader

7. 2
First impressions are everything.
STEP
Determine the Persuade your reader to click
through by highlighting a benefit
content benefit such as establishing trust with
for the reader users, or helpful industry tips.

8. 3
STEP
Quantify
the benefit

9. Try to identify specific,
quantifiable benefits – these
3
are more attractive to a reader
STEP who may not be looking for
your specific topics.
Quantify What are the numbered
the benefit results of your chosen topic?
Are effective titles more likely
to attract customers? Has a
small company using effective
titles landed a major client?
Be sure to examine the
possible benefits from
different industry angles.

10. 4
STEP
Call the reader
to action

11. 4
You have something of value to
share - whether the expected
STEP outcome is thought leadership,
direct sales, or establishing a
customer connection.
Call the reader
to action Choose the benefit you feel best
augments your position
(keeping in mind that your
content should appear as useful
as possible to a broad range of
interests), and call the reader to
obtain that benefit.

12. 5
STEP
Edit & modify
for different
content platforms

13. Always imagine yourself as the
5
reader first – if you are not
intrigued by your title, it is
STEP unlikely that many others will
be either.
Edit & modify
for different Keeping this in mind, you may
need to modify the title to suit
content platforms the distribution platform.
Don’t worry, developing a good
title often means lots of editing.
Be mindful of overall tone and
use of keywords when deciding
on a final title.

14. THE END.
See the original
expanded article
on our website
+ Includes examples
for each step