26. A B 22% Conversion 30% Conversion 36%increase The numbers 10,000 visits a month 800 more conversions R 250 per conversion R 200,000 revenue increase per month Investment R 15,000
27. DO Have a strong opening offer / call to action why should people sign-up?
44. Only 30% of sign-ups make a purchase and become an average customerWhat is the Google AdWords cost of sale? Is this a profitable campaign? What is the total profit / loss per customer?
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47. DON’T buy banners on high-traffic websites unless you want to burn cash Seriously, don’t. (we did)
48. DON’T send out spam at 30 cents per mail or buy an email list
49. DO get an expert to get your SEO and SEM right They will save you time, and loads of money
50. #3 Build a community of followers and establish yourself as the expert
64. Website Drives Conversions and Sales R 15,000 to R 20,000 on the design UI testing through SiteTuners.com and UserTesting.com Always tweak Use Google Analytics to track everything Google Adwords and AdSense for Traffic R 10,000 per month on SEM | R 2,000 per month on SEO Run two campaigns and test click-through rates Try yourself for 2 months and then get an expert Create Content to Build Reputation Takes time, lots of time but worth it in the long run Become a thought leader and “give away” content Aim for a blog post a day, every day Build a Community and your own PR channel Use Facebook, Twitter and LinkedIn Facebook for promotions, coupons, special deals Twitter to share interesting news about your industry connect with influencers LinkedIn to build your network