1. The Innovation of Mobile Phones
PRESENTERS:
• MUHAMMAD SYAFIQ B. ZULKIFLI

2. Introduction
 A mobile phone (also known as a cellular phone, cell
phone and a hand phone) is a device that can make
and receive telephone calls over a radio link whilst
moving around a wide geographic area.

3. History
 Invented by Motorola. On April 3, 1973, Martin Cooper,
a Motorola researcher and executive, made the first analog
mobile phone call using a heavy prototype model.
 The first hand-held mobile phone was demonstrated by Dr
Martin Cooper of Motorola in 1973, using a handset
weighing around 1 kg. In 1983, the DynaTAC 8000x was
the first to be commercially available.
Source: Wikipedia

4. Problems
 Mr Cooper and his team faced the challenge of
squeezing thousands of parts into a phone for the
first time.
 The battery lifetime was 20 minutes.

5. Categories of the Innovative Idea
Products Innovation
 Product innovation is the development of new
products, changes in design of established
products, or use of new materials or components
in the manufacture of established products.

6. New
materials
Mobile
Phones ( 1st
model )
Incremental
New Design
ideas

7. Innovation Model
First generation : Technology push “Linear model”
DESIGN & MANU-
R&D MARKETING SALES
ENGINEERING FACTURING
Second generation : Demand pull & market pull ( Both market & Demand)
MARKET MARKETING MANU-
R&D SALES
NEEDS DEPT. FACTURING
Source: Emelie Stenborg, September 1, 2008

8. Interactive Models
*Combination of market & technology push models,
integrated within firm, emphasis on external linkages.
Technology pull:
Emphasis on R&D and sciences.
Market pull:
Emphasis on marketing, the market is sources of new
ideas for R&D.

9. Factors That contributed to the innovation
 This cell technology was first used in mobile rigs which was
mainly used in taxis, police cars and other emergency
vehicles and situations. Truckers also used a form of this
technology to communicate with each other
Earlier Nowadays
Needs of wireless device to Increasing of internet user
communicate
Need a Smaller communication device, Technology increase
for easy movement

10. The benefits to society
 Easy to communicate with peoples.
 Can communicates everywhere, anytime with a small
device.
 Information can be shared fast.
 With internet application, its increase the knowledge
of the society.
 Can be a management tools, for self and others.

11. Ways Forward
 “Having it all”- Single device, that equipped with
nowadays technology.
 Hologram screen .
 Development of solar cell, environmentally friendly,
but also increase the use of mobile phone time.
 Development of mini mobile phone, a woman can
wear in the ear of the mobile phone.

12. Conclusions
 Appreciate the innovation ideas, is can bring big
changes in the world.
 Innovation models can show how firms obtain the
ideas, or cause of the innovative ideas.
 An innovations, can be presented either tangible or
intangible.