2. What is E-commerce?
(Clicks and Mortar)
Buyingandsellingof goodsor servicesthrough
network.
Wide range of online business
activities.
Electronic commerce
4. What is Traditional
Retail?
(Bricks and Mortar)
A company
that possesses
a building or
store for
operations.
What is “Modern”
Retail?
(Clicks and Mortar)
A type of business
model that includes
both online and
offline operations,
which typically
include a website
and a physical store.
5. Differences between Online Retail
and Traditional Retail
• Display
• Location
• Expense
• Communication
• Technology
16. You can get assistance from the comfort of your home and also at anytime
and anywhere. However, the downside of this would be the waiting of the
reply that wouldn’t be immediate.
17. Testers and make up trials are provided to cater
to your preferences.
20. Advantages of Traditional Retailing
• We can get the product on time.
• It is convenient.
• Free from shipping cost.
• Free from tax.
• It is tangible. We can see the exact appearance of
the product.
• We can make sure the size as we can try the
product before we purchase it.
21. • It may takes time for
us to find parking.
• Some appliances need
transportation cost to
send it to our home.
Example, a refrigerator.
• We have to queue and
wait for our turn to pay
at the counter.
Disadvantages of
Traditional Retailing
DISADVANTAGES OF
E-COMMERCE
No guarantee of
product quality.
Customer loyalty is
always on a check.
Mechanical failures
can cause
unpredictable effects
on the total processes.
Many hackers who
look for
opportunities.
22. E-commerce operations are very
difficult, therefore we need to combine
both traditional retailing and e-
commerce to provide comfort to
consumers and producers.
Hinweis der Redaktion
Total product concept (product is more than just tangible item but offers free delivery, warranty, repair & maintenance)