Chapter 17 Speeches to Persuade

1. Chapter 17
Speeches to Persuade

2. What is persuasive
speaking?
• Induce your
audience to
believe as you do.
• Influence your
audience to cause
an action.

3. Analyzing your Audience
• Supportive- friendly; reinforce what they
already accept & strengthen ties with them
• Uncommitted- neutral; members need
information so they can make up their
minds

4. Analyzing your Audience
• Indifferent- members are often
apathetic; often they are a captive
audience (forced to be in attendance)
• Opposed- hostile towards you;
objective should be to get a fair
hearing
– compromise
– offer a disclaimer

5. Appealing to your Audience
• Logical Appeal- Greek “logos”
– be organized
– offer proof
• Emotional Appeal- Greek “pathos”
– words arouse feeling in audience
• Personal Appeal- Greek “ethos”
– honesty
– competency

6. Recalling the Facts
• Why is audience analysis important?
• What are the four types of audiences?
• How should you treat each type of audience?
• How should you deal with an opposed audience?
• No matter what type of audience you face, what
is your primary purpose in persuasive speaking?
• Discuss logos, pathos, & ethos.
• What two elements form the backbone of ethos?
• Which of the three types of appeals is most
effective?
Look Back on Page 469 of textbook

7. Vocabulary
• persuasive speaking
• supportive audience
• uncommitted audience
• unbiased
• indifferent audience
• captive audience
• opposed audience
• compromise
• disclaimer
• logos
• proof
• pathos
• ethos
• goodwill
• integrity
• reputation
• sincerity
• competency
• credentials
• composure
List on Page 469 of textbook