How to use testimonials to reassure your customer.

1. KO Sales Coach
Using Testimonials
How third parties help boost customer
confidence.

2. KO Sales Coach
KOSalesCoach.net
What is a third party testimonial?
A positive experience one
customer had with your
product / service or company
shared with another
customer.

3. KO Sales Coach
KOSalesCoach.net
Why is it more convincing?
Your testimonial
isn’t as convincing
because you have
something to gain.
Another customer
has nothing to gain.
They are more
believable.

4. KO Sales Coach
KOSalesCoach.net
It’s effective marketing!
Even big companies like Amazon and Apple
use third party testimonials to help boost
buyer confidence.
Have you ever checked out the
Amazon reviews before
purchasing a product?

5. KO Sales Coach
KOSalesCoach.net
Where do you get testimonials?
From customer
conversations you
have.
From reviews left on
your website.

6. KO Sales Coach
KOSalesCoach.net
Prepare
Read through
testimonials often so
you’re familiar with
them and can relate
them to your
customers.

7. KO Sales Coach
KOSalesCoach.net
Use them
Use testimonials
whenever you have
a customer that
needs some
additional
reassurance.

8. KO Sales Coach
KOSalesCoach.net
To Tell The Truth
Only use TRUE
testimonials that
you’ve learned
about first hand.

9. KO Sales Coach
KOSalesCoach.net
Benefits of Using Testimonials
Increases customer confidence:
- in the product
- in the company
Helps the customer feel
connected “they are not alone”

10. KO Sales Coach
KOSalesCoach.net
Share Your Experience
Have you helped a customer
by sharing a testimonial?
Has a testimonial ever helped
you make a decision to buy?

11. KO Sales Coach
KOSalesCoach.net
KO Sales Coach
For more tips, techniques and strategies
to increase your sales visit
KOSalesCoach.net and get your
FREE copy of “54 Tips and Quotes
to Punch Up Your Sales”