5. MARKET-ENTRY STRATEGY
Contest between cities
• Engage enthusiasts
• Partner-up with:
●
NGOs
●
Tourism agencies
●
Local tour guides
●
Student associations
Sponsors:
●
Companies interested to
boost their image capital
●
Tourism agencies
Why?
• People will get the
chance to promote their
cities
• We build up a strong
database with valuable
info
• Contest will act as an
user acceptance test