1. Efficient Time Tracking
for Freelancers

2. The problem
People choose freelancing for
freedom and flexibility BUT they
are facing the following problems:
• Time Management
• Meeting Deadlines
• Staying Inspired and Focused
• Saying NO! to the customer

3. The Solution
Productivity Map! Will solve the first 2
problems:
• Time Management
• Meeting the deadlines
• And partially the third, staying
focused
By automatically tracking all the
activities, allowing freelancers to
assign them to project and increase
efficiency.

4. The MVP
Using the best practices we intended
to create and validate a Minimum
Viable Product.
Part of the work was a survey to
identify the freelancers interest in
using Productivity Map and if they
are willing to pay for it.
The results were not as expected:
some of them loved the idea, some
didn’t.

5. Refine MVP
The lack of reliable and consistent
feedback; team and mentor
discussions help us decide to keep the
initial list of features but to change
the monetization model.
We have decided to have a single version
of the product and to provided for
free to freelancers (especially high
tech) and go ahead considering that
we address one of the largest and

6. Business Model
Competition: is present, different
tools with different pricing
models (free, saas, stand alone
products).
We do have Unique Selling points like:
• Automatic Time Tracking
• Efficiency Report (real $/h)
• Productivity Report (share with the

7. Strategy
At this point we have decided to
provide the product free of charge
for freelancers.
This will allow us to build a
community of users (most of them
high tech) that will grow and the
product will gain visibility.
The next step will be to address the
companies who are using
freelancers and to build a paid

8. Short Term Strategy
Find a hosting provider that will
allow startups to grow
Build a beta version (4-6 weeks)
Develop a release strategy (blogs,
social media, freelancers
strategies)
Start collecting feedback from our
users
Build the final version of the
product (12-15 weeks).

9. Mid Term Strategy
Identify if the free users can be
converted into paying users. (new
features)
Identify if companies will use such a
tool, in which ways.
Start building a version that will
address companies using the MVP
model.
Based on the results decide the
development direction and long

10. Revenue
Considering the decision that we took
the revenue for short / mid term is
not existent.
We have to decide if donations from
satisfied users is an option.

11. Execution
We have managed to implement a web
site and blog, the backend of the
saas (dash board, projects and 1
report) and the agent application
that collect the users activities.
Tools: WordPress, PHP, MySQL, C++

12. Project Viability
Considering that the we do not plan
any revenues on short / mid term
the only metrics that will show
the product viability are:
• Number of active users
• The exposure on the Internet
• The interest shown by companies

13. The team
Created on fly on Day1:
• Dan Gurghian, Team Leader
• Razvan Pop, Market Research
• Tudorel Stoica, Backend developer
• Aurel Borda, Front end developer,
web design

14. Thank you!