EMV is inevitable…let's talk about how to handle it like a boss. If you accept credit cards, you’re going to be affected by the implementation of EMV. To help you navigate through the misinformation and distraction, we’ve gathered industry experts for a roundtable discussion on how to best tame the EMV monster.

1. Tame the EMV Monster
A Roundtable Discussion

2. Why We’re Talking About EMV
What You Don’t Know Can Hurt You
MISINFORMATION: No one seems
to have come to an agreement about
what EMV means and how it will affect
your business.
DISTRACTION: It’s all anyone is
talking about. You can’t seem to get
away from it.

3. Meet Today’s
Presenters
Chat us using
the Q+A panel
to your right
Questions?

4. Michele Kramer
The EMV Expert
Director, EMV Product Management
Michele has been with First Data for almost 20 years.
As part of the EMV product team, she provides
expertise and ongoing support to the Partner
Solutions clients concerning the EMV liability shift.

5. Mansour Karimzadeh
The IT Expert
CEO, SCIL
Mansour has been a veteran in IT for over 27 years, and the last 18 years with
systems and services for credit/debit/prepaid EMV/NFC/Mobile cards. Holder of a
patent for smart healthcare cards. Served as a member of the EMV Migration
Forum's Steering Committee. Co-chair of Communications & Educations Committee.

6. Dave Hoffman
The Processing Expert
Vice President, Business Development
Dave joined Swipely with more than 20 years of technology, business and
hospitality experience. Dave was previously at micros systems, where he led
eCommerce and product strategy groups for hospitality and retail. Dave’s expertise
and background makes him Swipely’s go-to for all things EMV.

7. Sean Lane
The Merchant Partner
Manager, Onboarding + Support
Sean joined Swipely's Customer Success Team in 2012 and has helped Swipely
grow from less than 50 merchants to over 3,000 across the country. Today, he
leads our Onboarding and Support teams and works to ensure a stellar customer
experience for all Swipely customers.

8. What Is EMV, Anyway?
EMV stands for Europay, MasterCard and Visa.
It’s become the global standard for “chip cards”
and IC card capable point of sale (POS)
terminals and automated teller machines
(ATMs).

9. WHAT DOES THE CHIP HAVE
TO DO WITH IT?

10. The EMV chip proves the card is
legitimate.
• Authenticate card
• Verifying cardholder's PIN
• Authorizing transaction
EMV is proven to protect the issuer, the merchant and the
consumer.

11. Why Is This
Happening?

12. Combating Fraud
Data is more secure than on a magnetic
stripe card because EMV supports dynamic
authentication.
Fraud is reduced and related chargebacks
are minimized.
In the UK, since the adoption of EMV, there
has been a 72% reduction in card-present
fraud.

13. What Does This Mean
For Restaurants?

14. Two Major Concerns

15. COSTS OF EMV: e.g. New EMV terminal(s), hardware, EMV
terminal(s) installation, gateway costs for POS-integrated
solutions, and training.
vs.
COSTS OF NON ADOPTION: Chargebacks + related fees
COST

16. EMV represents a shift in liability.
The lesser technology is the loser in
the fraud game.
LIABILITY

17. Merchants Have Questions,
And Need Answers.

18. Listen to the entire recording,
today:
Bit.ly/EMVwebinar

19. Start Making Better Decisions
For Your Business