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Supercharging Your Facebook Fans
Dance Floors
N
0       5

                Text   N
                       0   1   2   3   4   5




    Bad Dance              Good Dance
60-84%
of students will never
participate in a college
 sponsored activity.

                           NSSE
N
0       5

                Text   N
                       0   1   2   3   4   5




    Bad Dance              Good Dance
The Steps

- Introduce Yourself
- Introduce People to Each Other
- Make Small Relevant Groups
- Get Out of the Way
Connect Them:
Connect Them:
Connect Them:
Connect Them:
Great Dance
No   Yes
Web 1.0
Web 2.0
Web 1.0   Web 2.0
Broadcaster   Converser   Connector
5 Myths of Social Media

1) It doesn’t cost anything

2) It doesn’t take extra time

3) There’ll be instant payoff

4) You need to be on every tool

5) Social Media fixes a crappy “product”
Q:   How Many Facebook Pages
         Do You Manage?
Broadcaster   Converser   Connector
6. NFO: News Feed Optimization
         EdgeRank



                     ∑
                     edges e
                               Ue We    de

Ue - affinity score between viewing users and edge creator
We - weight for this edge type (create, comment, like, tag, etc.)
d e - time decay factor based on how long ago the edge was created
Broadcaster   Converser   Connector
Broadcaster   Converser   Connector
Q:        What Stage is Your Page?



Broadcaster       Converser      Connector
∑
edges e
          Ue We   de
Your Personal Plan

• 90-9-1 Rule
Your Personal Plan
                        want to lead the
                         community by
                        creating content
• 90-9-1 Rule           & helping others


                        want longer, more
• Content For All          thoughtful,
                             answers


                             want super
                             simple easy
                            ways to engage
Your Personal Plan
   • Links to relevant articles
   • Create/Suggest the polls / quotes / facts / links / contests
   • Share their story to others via interviews
                              • Longer polls that are open ended
                              • Photo caption contests
                              • Contests
                              • Links to relevant articles

               • Weekly Yes/No or multiple choice polls
               • Quotes to ‘Like’ or ‘RT’
               • Facts to quickly read
               • Contests
               • Images
Your Personal Plan

• 90-9-1 Rule

• Content For All

• Editorial Calendar
Your Personal Plan
Your Personal Plan

• 90-9-1 Rule

• Content For All
                        HootSuite.com

• Editorial Calendar

• Tools
QUESTIONS
 thoughts?
  feelings?
@tomkrieglstein
tom@swiftkickonline.com

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Supercharge Your Facebook Fans - Updated 11/28/12

Hinweis der Redaktion

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  30. This reaction to Facebook/Myspace as a new technology is nothing new and has been going on for years. When the internet first gained in popularity....telephone, printing press, book\n
  31. This reaction to Facebook/Myspace as a new technology is nothing new and has been going on for years. When the internet first gained in popularity....telephone, printing press, book\n
  32. This reaction to Facebook/Myspace as a new technology is nothing new and has been going on for years. When the internet first gained in popularity....telephone, printing press, book\n
  33. Personal reaction to technological changes\n
  34. Personal reaction to technological changes\n
  35. Personal reaction to technological changes\n
  36. Personal reaction to technological changes\n
  37. What is next for google searches and your digital identity\n
  38. What is next for google searches and your digital identity\n
  39. What is next for google searches and your digital identity\n
  40. What is next for google searches and your digital identity\n
  41. What is next for google searches and your digital identity\n
  42. What is next for google searches and your digital identity\n
  43. What is next for google searches and your digital identity\n
  44. So why do students do what they do online? Brain development comes from a Time Magazine Special Report > http://www.deathpenaltyinfo.org/article.php?scid=27&did=977\n
  45. So why do students do what they do online? Brain development comes from a Time Magazine Special Report > http://www.deathpenaltyinfo.org/article.php?scid=27&did=977\n
  46. So why do students do what they do online? Brain development comes from a Time Magazine Special Report > http://www.deathpenaltyinfo.org/article.php?scid=27&did=977\n
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  56. Students are the stars of their own reality show. \n
  57. Their reality show comes with a built in feedback loop.\n
  58. Their reality show comes with a built in feedback loop.\n
  59. Their reality show comes with a built in feedback loop.\n
  60. Their reality show comes with a built in feedback loop.\n
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  63. Physical ID used to be the most important identity you held as that was the main way people found out about you.\n
  64. Now people search online first to see who you are\n
  65. Very soon our digital ID will be the most important ID we hold. \n
  66. We are leaving digital footprints that create our digital ID for others to see.\n
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  68. Pablo Malavenda, Dean of students at Purdue University (story)\n
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  70. separate the two and put behavior over here and tech over here. Don’t use the blame the technology for the behavior.\n
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  72. Parents get my newsfeed\n
  73. We are leaving digital footprints that create our digital ID for others to see.\n
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  75. If it is clickable it is trackable - Student log of FB to watch Grays Anatomy. \n
  76. We are leaving digital footprints that create our digital ID for others to see.\n
  77. The first topic is Dance Floors. HMOY (good/bad)\nImage no one knows, everyone knows. What’s diff?\n
  78. Monster.com spends millions to say they are the best way to get a job online. They are ok.\n
  79. Monster.com spends millions to say they are the best way to get a job online. They are ok.\n
  80. Story of Adan who used Facebook to promote skills (sophomore)\n
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  90. So why do students do what they do online? Brain development comes from a Time Magazine Special Report > http://www.deathpenaltyinfo.org/article.php?scid=27&did=977\n
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