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Orion'16 presentation
- 2. Sri Sri University • Vision: Learn, Lead, Serve • Established on 28 December 2009 • Campus spread over 185 acres between Bhubaneshwar and Cuttack • Offers a virtually smoke-free, alcohol- free campus, to create a healthy social environment with all the instruments of the Art of Living available as a way of life • education that is a blend of Western innovation with the spiritual values and wisdom of the East
- 3. H.H. Sri Sri Ravishankar (Guruji) • Vision: • Founder of The Art of Living Foundation • Lifetime President of Sri Sri University • 31 Honours by Governments all over the world • 15 doctorate degrees awarded by recognized institutions all over he world. • Utkal University awarded the Doctorate of Literature on 25th April 2013 to Guruji • Social Media presence:- Facebook- 15,87,483 likes Twitter - 9,30,378 followers
- 4. Social media Websites Different College Campaign ORION-16 WHEN WHERE HOW December Viral Marketing Event App News media Radio Events Workshops “Publicity and market planning”
- 6. Goals
- 7. Time line • Benchmark dates for marketing as well as promotion campaigns.
- 8. Target Audience Different genres of crowd Sponsor an event that targets the mix of right people Angel investors Industry leaders Techies Business stalwarts Academici ans or young students
- 9. Publicity Plan Free Publicity Paid Publicity Social media Email Marketing Viral Marketing Website Press Release Television Flyers Larger/ Color Posters Radio Ads
- 10. Free Publicity Social media(Faceboo k , Twitter , instagram) Email marketing Viral marketing (Youtube Video , ad video ,Retweets share pics and videos , hashtag ,links) Website(Online information through website)
- 11. Paid Publicity Television Posters and flyers Radio Ad Press Release
- 13. Market Planning
- 14. Market Planning
- 15. QUESTIONS ABOUT ORION EVENT • What’s the story behind your event? • What is the theme behind your event? • Why are you holding the event? • Who do you hope will come? • Who do you think will really come? • What is the value of this event for those that will come? • Is this event more important to us than to our audience? • What do you hope people will take with them when the event is over? • Will this event make your attendees’ lives better? • How will you know if your event is a success? What is the measurement? • What is the most wildly amazing success that could happen from this event? • What kind of budget is there for each team to work with?
- 16. Thank You!!