Present a small report on DrData

1. DrData
Presented by – Sweta Leena Panda (Marketing)
Day by day there will be several advances in medical technology happening. More than ever
before, doctors will need to utilize marketing strategies to stay in high demand in 2017
onwards. With advances in technology, consumers now have access to more information
than they ever had before. This means that choosing a doctor is no longer a random or
arbitrary choice for people. When choosing a physician or medical rather than going with a
friend or family member’s recommendation, patients now have the luxury of looking up
information about the doctor or medical online. A Medical or doctor’s online presence will
carry a lot of weight in determining whether a patient chooses him as his physician.
Now a days people are more concern about reviews, particularly powerful. Especially for
matters involving healthcare, patients put a lot of emphasis and consideration on the
opinions of other patients. The power of an unbiased review or opinion from another patient
has credibility and significance for patients who are choosing between doctors and
medicals.
Medicals do marketing whereas doctors don’t, so in past for doctors Word to mouth was
mostly used whereas now a day’s online presence help them to become more popular among
people . Healthcare industry is very sensitive industry that’s why the advertising and
promotional strategy is quite different as compare to other industry.
DrData project helps people to give all information about healthcare industry with proper
authenticity .
“DrData” company is providing -
Medical directory
■ List of doctors names with proper information
■ List of diagnosis centres and website (if exists)
■ List of Hospitals and website (if exists)
■ Pharma Product dealers and website (if exists)
■ Medical colleges and website (if exists)
■ Medical Associations and website (if exists)

2. PAGE 1
Medical dictionary
■ Word English meaning and Hindi meaning
Medical Law act
Medical Jobs
■ All kinds of jobs
Blogs
■ All kinds of new medical related information
Questions
1. Customer needs and benefits of DrData-Indian Medical Directory Project;
2. Community needs and benefits of DrData-Indian Medical Directory Project.
Q. Customer needs and benefits of DrData-Indian Medical
Directory Projects
DrData’s Customers are –
Medical , Doctors , Diagnosis centres, Pharma dealers , Medical colleges, Medical Associations
Needs:
Needs are mostly same for all customers in DrData-Indian Medical Directory
Benefits:
Medicals (Private)
Brand
Recognition
Visibility
More
customers
More
Good
employees
Diversified
good
students

3. PAGE 2
■ Brand is easily recognised among people
■ Medical job portals attracts more human resources
Doctors
■ People directly can get know about doctors and their profile so that it’ll be easier for
them where they should go for treatment.
■ Better publicity for some doctors (through rating system)
Diagnosis centres, Pharma dealers
■ Pharma deals and Diagnosis centres will be get benefited by people as well as doctors
as well.
■ They can write their accuracy rate (diagnosis) and pharma products. Through this
they can attract more number of customers (through rating and reviews- customers’
engagement. Authentic and best service provider)
Medical colleges, Medical Associations
■ Students from outside state or country can get know about different medical
colleges and through reviews and website, they’ll decide where they should join.
■ Branding the colleges
Medical jobs
■ It helps doctors to other healthcare workers to get their favourable jobs as per
locations and medical (Only site which provide this facility specifically for Healthcare
sector)
Q. Community needs and benefits of DrData-Indian Medical
Directory Project.
DrData’s Community members are – General public and stakeholders
Needs:
Needs are mostly same for all community members in DrData-Indian Medical Directory

4. PAGE 3
Benefits:
Awareness
Aware the people about near by medicals, doctors etc.
New information about medical sectors and laws
Emergency
Outsiders (those who is not belongs to that place)
Emergency cases
Authentic
Authentic information through rating system
Easy way to get appointment with doctors
Information
Information related to medical and disease you can get through blog
Medical dictionary can helps general public to understand shortcuts words.
Customer oriented “Personal Recommendation”
Advertise with us (Branding) .
Collaborate with some good medicals and get best service provider as a certificate
Health hubs ( information about some diseases *symptoms ,Diagnosis *– One extra
blog page)
Live question and answer session with popular doctors (to make DrData website
more authentic before customer )
Awareness event or campaigns in locals to make your website more visible and
known among people
Emergency
situations
Authenticity
Valuable
Information

5. PAGE 4
Print media publication
Donation for good cause or help
More information about DrData (about us, our team, our works /events,
newsletters) to make people feel more authentic.
Relation between Customer and
Community with “DrData”
Brand Recognition
Visibility
More customers
More Good
employees
Emergency
situations
Authenticity
Valuable
Information
Online Database
Authentic Data
Customers
Community