2.  "Take on Me" is a single by Norwegian
pop band A-ha. It was written by the
band members for the group's first
studio album ‘Hunting High and
Low’, released in 1985. The song
combines synthpop with a varied The original "Take on Me" was recorded in
instrumentation that includes 1984, and took three releases to chart in the
acoustic guitars, keyboards, and United Kingdom, reaching number two on the
drums. UK Singles Chart in November 1985. In the
United States, the song reached the top
position of the Billboard Hot 100 in October
1985, due in no small part to the wide exposure
of its memorable and cutting-edge music video
A-ha- Take on me video joins reality with
animation. The originality of this music video is
what makes it so innovative and unique. The
Norwegian pop band have managed to
incorporate lyrics within the animation along
with reality. The way this adds to the music
video is because it turns the video from
narrative to narrative and performance.

3. Camera Shots: Close ups and extreme close The genre may be considered as a
practical device for helping any mass
ups are constantly used to emphasise the medium to produce consistently and
artists for promotional use. efficiently and to relate its production
to the expectations of its customers –
Denis Mcquail
The quote above states that the genre may be
considered as a practical device for helping
any mass medium. This suggests that the bands
Camera movements: Pans, Dolly track shots have to consider how there video will relate to
their audience or attract their audience. For
and tilts are used to follow the artist or band. example Rihanna; she targets teenagers to
men. She achieves this by making herself ‘sexy
and ‘wanted’
Editing: Jumps cuts are the most commonly
used because it allows the editor to jump
between a story and the band/singer or to be
used when changing location. Reaction shots
are used in narrative videos because it helps
show a relationship between the actors.

4. This music video has a linear story plot as it has
a start, middle and end narrative. This story has
a Proairetic code, due to the end sequence
This video has a dream
where the main characters are being chased.
sequence aspect to it as
The fact there is a proairetic code means there it is has a very interesting
is a protagonist and antagonist character. storyline, but completely
impossible. This is the main
reason it has a dream
sequence aspect.
In this music video they use a parallel narrative to help the
story line. For example; she leaves the shop without paying
for her drink. This infuriates the waitress so she throws her
comic into the bin. This has a chain reaction effect on the
story line as this results in the Antagonist character entering
the plot.

5. Take on me, take me on
I'll be gone
In a day or two
We're talking away
I don't know what
I'm to say I'll say it anyway
Today's another day to find you
Shying away
I'll be coming for your love, OK?
So needless to say
Oh the things that you say I'm odds and ends
Is it life or But I'll be stumbling away
Just a play my worries away Slowly learning that life is OK.
You're all the things I've got to Say after me
Remember It's no better to be safe than
You're shying away sorry
I'll be coming for you anyway

6. These two shots of the music video
are representing points in the video
where the tempo picks up. The shot The musical tempo is this screen shot is
on the left is at the start of the video representing the anger of the shop
and is representing the speed and worker, due to the fact that the female
agility of the motorbike race. The character did not pay for her order. The
second shot is when the tempo is at band acomplish this by using the piano
its highest due to the antagonist as this can achieve a fast tempo pace.
characters chasing the protagonist She reacts by scrupling up her
characters. comic, which results in the antagonists
entering the scenes to come.

8. It is clear from the start of the
video that the female character
has a crush on a character in This is the shot of the lovers
the comic. She is reading the meeting for the first time and
comic purely to find out what This shot is when the
happens to the male character. looking into each others eyes. antagonists have entered
This shot is representing the the video and one of them
amount of trust she has to have grabs the female character.
to take his hand and be with He shows his love for her by
him.
punching him in the face to
protect her. They proceed to
run away and get trapped.
In this shot the lyrics quote ‘Take
He only saves her, which
on me’ This is trying to represent
that he wants her to trust him clearly indicates his lover for
This shot represents her trust for him and the fact she is walking her!
and believes she will be happy and towards him is an indication that
safe with him. she does.