1. Intelligent technologies for
optimized content delivery
Startup Weekend Catania - May 2012
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2. Returned Home to
Catania
Founded Strategic
Data Corporation
UCLA PhD
Computer
Science
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3.  2004 – Founded Neodata Group in Italy and developed [ad.agio]: a
personalizable ad-server platform
 Intuition: believe in a specific niche in the “monopolized” ad-server market
 October 2005 - Sold 30% at 1M evaluation (strategically 20% to TXT)
 300k to run for 18 months
 Landed first big clients:
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4.  Today: offices in Catania, Milan, Los
Angeles and Belgrade (New York coming
soon)
 > 40 people worldwide
 Hired team of highly skilled employees
– PhDs, Engineers, CRM, Marketing/Sales
 December 2011: Received VC funding for
global expansion
 100% customer retention
 Scientific research with major Universities:
– Imperial College of London
– Università of Catania
– University of California, Los Angeles
– University of Maryland
“Neodata is a partner, not a supplier”
– La Repubblica
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5. 2011
116,847,000,000
More than 400 online portals:
Ansa Sport Mediaset
Il Giornale Fastweb
La Repubblica Domus
L’Unità Grazia
Panorama Donnamoderna
Radio1,2, & 3 Telelombardia 2010
R101 Antenna3 61,398,116,756
RDS Seat
TG1, 2, 3, & 5 Cosmopolitan
TGCOM Tiscali
Quattroruote Famiglia Cristiana
2008
19,476,123,691 2009
2006 27,575,295,102
*number of 11,803,423,280
impressions
2007
2004 14,953,822,245
158,370,740
2005
2,607,811,946
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6.  Special projects with customers bred new ideas
Provided an inside look into the challenges publishers and media
companies face
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7. For the first time in history, people prefer news on the web
over news on newspapers
Source The Economist 2011
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8. Revenues Costs
 Subscriptions decreasing  Circulation costs have risen
 Advertisers have many more  Printing costs have risen
options
 New skills require new work force
 Increased competition from social
 Proliferation of online content
media and blogs
 Online ad revenue growing but
still << 10% of revenue
Print model no longer works!
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9. Editors need tools that
simplify their decisions
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10. Increase Advertising
Charge for Content
Revenue
Audience Analysis Profile readers to Profile readers to
Increase page views to
to determine serve more serve more
increase ad inventory
optimal pricing targeted content targeted ads
Solutions:
 Audience Analysis  Content Recommendations
 User Personalization  Layout Optimization
 Actionable real-time analytics
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11.  Publishers need the technology and tools to understand their audience
and act on their needs in ‘real-time.’
 Technology-laggers: they did not need to invest in tech so far
 We target advertising; Why don’t we target content?
 What may be interesting for a user in a given moment, may not be so for
others
 We have all technology and experience necessary
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12. Editor  Domain expertise
ads
 Semantic correlation
Machine
 Topic analysis
 Story popularity & trends
Audience  Social sharing statistics
content
 Segmentation
 User history
Individual  User feedback
 Friend recommendations
 Segment profiles
Marketer
 Individual targeting
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13. Improve users’ engagement with real-time recommendations for the optimal
placement of digital content on a homepage or section page
Maximize:
 Pageviews, generating traffic
and engagement
 Advertising revenue, favoring
articles with more downstream
profitability
 Engagement, driving user
interaction with content
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14. Develop loyal & engaged readers through a personalized experience with
online publication.
Content selection for registered
users based on:
 user demographics
 history & behavior
 user interests
 social relationships
 explicit user selections
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15. Integration between audience analysis and [ad.agio] allows the targeting and
delivery of both advertising and editorial content to specific users.
LaRepubblica.it targeted campaign:
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16. Catania - Italy
Milan – Italy
Los Angeles - USA
info@neodatagroup.com
tel: (310) 656-3282
www.neodatagroup.com
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17. Capable of real-time recommendation list for all types of digital contents:
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