1. Meet Sway Group
Harnessing the Talents of Social
Media’s Most Influential Moms

2. Meet Sway Group
• An exclusive agency that works with the most
connected, targeted and savvy bloggers online
• Our tailored, high impact programs include
customized content, video, media campaigns
and live events
• Our roster of 60 bloggers represents the best
and the brightest moms in the space with
combined monthly page views of nearly 25
million

3. About Danielle Wiley, Principal of Sway Group
Danielle has been successfully driving brands
forward since 1995. Her experience in the
agency world and established relationships
within the blogosphere form the ideal
combination of context and sensibility. Danielle’s
intimate knowledge of social media strategy,
trend watching, and influencer outreach stem
from years of working with some of the nation’s
top corporations and brands.
Recognizing a market for connecting brands with
the bloggers who directly influence their
consumers, Danielle created Sway Group and
expanded on her talent for maximizing projects.
Prior to forming Sway Group, Danielle was SVP,
Director of Strategy at Edelman Digital in
Chicago.

4. Sway Group by the Numbers – Amplification Beyond Blogs
• Monthly Page Views: 24 million +
• Twitter Followers: 700,000 +
• Facebook Fans: 450,000 +
• Pinterest Followers: 2 million +
What Makes Sway Different
• Exclusive
• High Quality
• Trusted
• Depth of Experience
• Highly-Curated Talent

5. WomenGetSocial.com
• While our showcase bloggers will provide you
with the stellar content and high impact
presence that you will require, we recognize
that you also want to make in-roads with
small to mid-size bloggers as well
• Our partnership with the
WomenGetSocial.com community of 40,000
female bloggers will provide you with that
volume, and our strategic guidance will ensure
that your presence is maximized for the
highest possible engagement

6. Why Work With Sway?
• It’s Strategic
– Our depth of marketing experience
helps us to match you with the very
best bloggers for your brand.

7. Why Work With Sway?
• It Makes Economic Sense
– Our fees are paid by the high profile
bloggers and events we represent.

8. Why Work With Sway?
• It’s Measurable
– Most bloggers don’t widely share
metrics on page views or visitors.
– When you work with Sway, we
provide you with the metrics you
need.

9. Why Work With Sway?
• It’s Effective
– Sway Group has relationships with
the most effective, direct, and
constant influencers in the
blogosphere.
– Our talent reaches your consumers
every day, through a variety of
media, and we can help you be part
of that conversation.

10. Our Services

11. Spokespeople/Brand Ambassadors
• Our high influence bloggers are
skilled in the art of promoting
brands. Most have extensive
media training and have
appeared on both national and
local television programs. Media
savvy plus extensive social reach
equals effectiveness and
consumer trust.

12. Branded Entertainment
• Share your brand’s key
messages with your target
demographic via high quality
branded entertainment
featuring our bloggers. With
our HD video production and
editing capabilities (as well as
the promotional reach of our
bloggers), we offer full vertical
integration.

13. Web-Based Video
• As YouTube channels gain in
popularity, one thing becomes
very clear; a high number of
them are utilizing our talent!
Regardless of what
demographic or niche area you
are trying to reach, we have
the TV talent that will work for
you.

14. Print-TV Advertising
• You want an attractive and
compelling personality for your
advertising creative. We have
all that PLUS reach. Advertising
efficacy is multiplied when the
talent can share the creative
with a large and socially
connected audience.

15. Sponsored Posts
• Our high influence bloggers can
blend your product into their
blog with stories, photos and
video, creating a compelling
piece of content that engages the
blog’s readers. And when you
need volume, we have that as
well. Working with our partners
at WomenGetSocial.com, we can
source sponsored posts on
hundreds of blogs that target
your required demographic.

16. Facebook, Twitter and Pinterest Promotions
• When you need to expand your
communities on the hottest
social networks, Sway Group can
help. We have a number of
options that will increase your
fan base with an engaged and
relevant demographic.

17. Live Events
• Online reach meets offline face-to-
face interaction with our live events.
We can organize in-home gatherings
of social media influencers in all parts
of the country. This is especially ideal
for new product launches and key
moments in time, such as television
premieres. Events can be as small as
an intimate gathering of 10 bloggers
or as large as 500 influencers all
spending time with your brand and
amplifying through Facebook, Twitter,
and Instagram.

18. Blog Conference Sponsorships
• Sponsorship of a blog
conference is a great way to
connect with influencers face-
to-face. We have chosen to
represent only small niche
conferences, as we feel
strongly that more intimate
gatherings are key for real
relationship building.

19. Meet Some of the Talent
Our Moms Cover More than Parenting
(and we have dads too!)

20. We Represent a Wide Range of Content Verticals…
• Lifestyle
• Crafting/Handmade
• Fitness
• Food/Entertaining
• Shopping
• Beauty
• Design
• Fashion
• Humor
• Technology

21. Style & Design
Erin Loechner Sarah James Roxanna Sarmiento
Gabrielle Blair Susan Wagner Morgan Shanahan

22. Crafting & Handmade
Laurie Turk How Does She Shelley Smith
Amy Locurto Lara Garner Brenda Ponnay

23. Storytelling & Parenthood
Isabel Kallman Karen Walrond Jessica Ashley
Rene Syler Kristen Chase Heather Spohr

24. Lifestyle
Rebecca Woolf Jaime Morrison Curtis Alice Bradley
Liz Gumbinner Ana Flores Monica Bielanko

25. Dads
John Cave Osborne Doug French
Jim Higley