Hey fellas, This Slideshare is about content marketing and the three phases of content marketing. Take a look, spare some time to know what swastika is about to say about content marketing.

2. DEFINITION
“A strategic marketing approach focussed on
creating and distributing valuable, relevant and
consistent content to attract and retain a clearly
defined audience and ultimately to
drive profitable customer action”.
As per content marketing institutes,

3. In my own words,
 It is a pure strategy that aims on building a healthy
Relationship with your target audience.
 Consistency and high-quality content are the pillars
of content marketing.
 To be more clear, It is a marketing strategy that
is intended to create, publish and distribute content
online for the purpose of attracting and generating
leads.
In my own experience,
Digital marketing agency in Chennai is best for
exclusive content Marketing services.

4. Three stages
 Awareness stage content
 Consideration stage content
 Decision stage content

5. STAGE 1
 The first stage is called the “awareness stage”
 This is the stage that every buyer would have to
come across with no reluctance even though
they have no intention of knowing you.
 After you market your content, it’s up to them
whether they would be willing to show interest
or not

6. Checklist
 Make sure that you shouldn’t fail in teaching
them something valuable through your content.
 SEO and powerful content marketing are the two
ways for effective brand awareness.

7. STAGE 2
 This stage is where you need to put yourself
into the shoes of a buyer.
 To make your audience consider your brand,
awareness is not alone enough.
 Keep creating content to continue attracting
them towards your product.

8.  Based on the email sign-ups you have got, start
greeting them with e-books, articles, newsletters.
 Content that builds trust makes your brand familiar
among them.

9. STAGE 3
 Stage 3 is the most favourite and crucial stage.
 This is where people turn to us when we have
not failed to build trust in the previous stages.
 In this stage, you can measure the following.
1. Number of orders
2. Frequency
3. Sales