1. MEDICAL TOURISM
J SWARNA
13PMM458
DOPM
2ND SEMESTER
NIPER,MOHALI

2. FLOW OF PRESENTATION
 DEFINITION
 WHY MEDICAL TOUR
 DESTINATIONS
 INTERNATIONAL HEALTH CARE ACCREDIATION
 MEDICAL TOURISM IN INDIA
 ATTRACTIONS IN INDIA
 DEMAND DRIVERS
 MEDICAL TOURIST PROVIDERS
 GOVERNMENT INITIATIVES
 SWOT ANALYSIS
 CONCLUSION

3. DEFINITION
 “Tourism associated with travel to health spas or resort destinations where
the primary purpose is to improve the traveler’s physical well being through a
regimen of physical exercise and therapy, dietary control, or medical services
relevant to health maintenance”
 Medical Tourism- Domestic and International.
 Traditionally, people would travel from less developed countries to major
medical centres in highly developed countries for medical treatment that was
unavailable in their own communities.
 The recent trend is for people to travel from developed countries to third
world countries for medical treatments because of cost consideration, though
the traditional pattern still continues

4. WHY MEDICAL TOUR
 Some treatments may not be legal in the home country, such as some
fertility procedures.
 High cost of health care.
 Long wait times for certain procedures,
 Many surgery procedures performed in medical tourism destinations cost a
fraction of the price they do in the First World
 People with rare genetic disorders may travel to another country where
treatment of these conditions is better understood.

5. DESTINATIONS
Africa and the
Middle East
• Jordan
• Israel
• Iran
• South Africa
The Americas
• Brazil
• Canada
• Costa Rica
• Cuba
• Cayman
Islands
• Mexico
• United
States
Asia/Pacific
• Hong Kong
• India
• South Korea
• Malaysia
• New Zealand
• Pakistan
• Singapore
• Thailand
Europe
• United
kingdom
• France
• Germany
• Turkey

6. INTERNATIONAL HEALTH CARE
ACCREDIATION
 International healthcare accreditation is the process of certifying a level of
quality for healthcare providers and programs across multiple countries.
 IHCA organizations certify a wide range of healthcare programs such as
hospitals, primary care centres, medical transport, and ambulatory care
services.
 IHCA ORGANIZATIONS:
Canadian Council on Health Services Accreditation
Joint Commission International(JCI)
The United Kingdom Accreditation Forum

7. MEDICAL TOURIST PROVIDERS
 A health tourism provider or medical tourism provider is an organisation
or a company which seeks to bring together a prospective patient with a
service provider, usually a hospital or a clinic
 Select the right doctor and right Hospital for patient
 Visa Arrangement
 Provide Hospitality Service
 Holiday Leisure Package

8. PROCESS
 The person seeking medical treatment abroad contacts a medical tourism
provider.
 The provider usually requires the patient to provide a medical report, including
the nature of ailment, local doctor’s opinion, medical history, and diagnosis, and
may request additional information.
 Certified physicians or consultants then advise on the medical treatment. The
approximate expenditure, choice of hospitals and tourist destinations, and
duration of stay, etc., is discussed.
 After signing consent bonds and agreements, the patient is given
recommendation letters for a medical visa, to be procured from the concerned
embassy.
 The patient travels to the destination country, where the medical tourism
provider assigns a case executive, who takes care of the patient's
accommodation, treatment and any other form of care. Once the treatment is
done, the patient can remain in the tourist destination or return home.

9. RISKS
Health issues
Legal issues
Ethical issues.

10. MEDICAL TOURISM IN INDIA
 Medical tourism is a growing sector in India.
 India is ranked No. 2 in medical tourism industry
 India’s medical tourism sector is expected to experience an annual growth
rate of 30%, making it a $2 billion industry by 2015.
 Medical tourists to India are generally residents of the industrialized
nations of the world and primarily come fromThe United States, Canada,
Great Britain, Western Europe, Australia, Middle East
 As medical treatment costs in the developed world balloon - with the United
States leading the way - more and more Westerners are finding the prospect
of international travel for medical care increasingly appealing.
 An estimated 150,000 travel to India for low-priced healthcare procedures
every year
 The city of Chennai has been termed India's health capital getting an
estimated of150 international patients every day. Banglore, Delhi,
Mumbai,Hyderabad are amoung the other medical tourism hubs in the
country.

11. ATTRACTIONS IN INDIA
 REDUCED COSTS: Most estimates claim treatment costs in India start at around a
tenth of the price of comparable treatment in America or Britain.
 NO waiting period,
 Modern as well as traditional health care facilities
 India has world class corporate hospitals and excellent treatment Centre's in the
world.
 Hospital infrastructure & technology on par with USA, UK & other European
countries
 The foreigners are less likely to face a language barrier in India
 A number of hospitals have hired language translators to make patients from
Balkan and African countries feel more comfortable , facilitation of their treatment.
 There are 18 JCI accredited hospitals in India. Many hospitals give the option of
continuing the treatment after discharge through telemedicine.
 India has number of World Heritage Monuments & Archeological sites attracting
tourists /medical tourists

12. WHY INDIA
WHY
INDIA?
LOW
COST
LESS
WAITING
TIME
WORLD
CLASS
QUALITY
PERSONA
LISED
SERVICES
RICH
CULTURAL
HERITAGE

13. COST COMPARISION

14. Group
Description
Countries Demand Driver
Non residential
Indians
Numbering 20 million
across the world
Low cost healthcare combined
with trip back to home
Patients from
countries with
under
developed
facilities
Nepal, Burma,
Bangladesh, African
Countries, Middle
East, Latin America
Quality healthcare at affordable
prices
Patients from
developed
countries
USA, UK, Canada Low cost of healthcare, capacity
constraints for services in home
country
DEMAND DRIVERS

15. SERVICES OFFERED
 Heart surgery,
 Gynecology
 Bone-marrow transplant,
 Cardiac bypass,
 Cosmetic and Plastic Surgery
 Eye surgery
 Dentistry
 Hip replacement, hip resurfacing and
other areas of advanced medicine.

16. JCI ACCREDIATED HOSPITALS
 Ahalia Foundation Eye Hospital, Kerala
 Apollo Gleneagles Hospitals, Kolkata
 Apollo Hospital, Chennai, Hyderabad, Bangalore
 Asian Heart Institute, Shroff Eye Hospital-Mumbai
 Fortis Escorts Heart Institute, New Delhi
 Fortis Hospital, Mohali, Bangalore, Mulund
 Grewal Eye Institute Private Limited, Chandigarh
 Indraprastha Apollo Hospital, Moolchand Hospital-New Delhi
 Narayana Hrudayalaya, Bangalore
 Satguru Pratap Singh Apollo Hospital, Punjab
 Sri Ramachandra Medical Centre, Chennai

17. MEDICAL TOURIST PROVIDERS IN INDIA

18. GROWTH OF MEDICAL TOURISTS IN INDIA
0
5
10
15
20
25
30
35
TOURIST
200
5
2008 201
1
2015
TOURISTS(In lakhs),
Source: Report of Confederation of Indian Industry.

19. GOVERNMENT INITIATIVES
 'Visa on arrival’: This plans to introduce the concept of visa on arrival at selected
airports in the country in an effort to promote medical tourism. It allows foreign
nationals to stay in India for 30 days for medical reasons.
 The Indian government is taking steps to address infrastructure issues that
hinder the country's growth in medical tourism.
 The government has removed visa restrictions on tourist visas that required a
two-month gap between consecutive visits for people from Gulf countries which
is likely to boost medical tourism
 Dedicated exhibition space for Medical Tourism in ITB, Berlin
 Road shows for promotion of Medical Tourism : The last road show was
organised in West Asia (Dubai, Riyadh, Kuwait and Doha) in October 2009 which
was led by the Minister of State for Tourism
 Publicity Material: Brochure, CDs and other publicity materials to promote
Medical and health tourism have been produced by Ministry of Tourism and have
been widely circulated for publicity in target markets
 Fiscal Incentives by Ministry of Tourism for Development of Medical Tourism

20. SWOT FOR MEDICAL TOURISM IN INDIA
STRENGTHS
Affordable costs
Internationally reputed hospitals.
Personal touch by the doctors in India.
Alternative medical cures like Yoga, Homeopathy and
Ayurveda.
Medicines and lab cost is low as compared to
developed countries.
WEAKNESS
Political problems etc.
Low strong government support
Low coordination between the various players in the
industry- airline operators, hotels, and hospitals.
Lack of uniform pricing policies across hospitals.
Cheating
OPPERTUNITIES
Increased demand for healthcare services from
countries with aging population (US, UK)
Fast-paced life style increases demand for wellness
tourism and alternative cures.
Shortage of supply in National Health Systems in
countries like UK, Canada.
Demand from countries with underdeveloped
healthcare facilities.
Sharp rise in medical as well as tourism Industry.
THREATS
Strong competition from countries like Thailand,
Malaysia and Singapore.
Foreign players may enter into the market
Lack of international accreditaion – a major inhibitor.
Overseas medical care not covered by insurance
providers
Under – investment in health infrastructure.
Exploitation of tourists by illegal money changers.
SWOT

21. RECOMMENDATIONS
 Motivate Indian/International Insurance Cos for providing low cost
Procedure Covers for overseas patients.
 Special Insurance Packages for treatment in India
 Transparency & no intra hospital competition - proper patient centered
approach .
 There is a negative perception about the country because of poor
hygiene and sanitation which is need to be improved.
 Aggressive marketing & awareness programs globally.
 Regular Chartered Medical Tourism International Inbound Flights with
all peripheral arrangements – in-flight medical care.

22. CONCLUSION
 Medical Tourism is perceived as one of the fastest growing sector in india
 The medical tourism industry offers high potential for India primarily because
of its inherent advantages in terms of cost and quality.
 However the competition is getting heated up and the success in future will
largely be determined by development and implementation of a joint strategy
by various players in the industry.
 The government should step in the role of a regulator and a facilitator of
private investment in healthcare. An apex body for the industry needs to be
formed to promote the India brand abroad and aid inter- sectoral
coordination.
 Joint ventures with overseas partners and establishment of MEDICITIES will
help in India building a significant advantage and leadership position in the
industry.
 Marketing strategies has to be made to maximize economic potential