PWC global innovation survey. http://actueel.nl.pwc.com/site/algemeen/algemeen/1788/groeiend_besef_dat_open_innovatie_de_toekomst_heeft.html

1. PwC Global Innovation Survey 2013
of Dutch respondents receive government
funding for innovation purposes (v. 48% global)
48
Dutch
respondents
(3% of global
respondents)
The Netherlands
‘Pioneers’ & ‘Leaders but not leading’
80% FRONTRUNNERS
The focus areas for incremental and radical innovation do not differ significantly between the
Dutch respondents and global peers. However, there is more focus from the Dutch than the global
respondents on the areas below.
(e.g. new ways to monetize existing products and services)
Growth
Major focus areas for which breakthrough innovation is expected:
1
2 Customer experience
Business models
60%
... of the Dutch respondents is very aware of the necessity of
innovation for their firms’ success, more than their global peers.
Innovation focus areas
see themselves as
v. 60% global
Dutch respondents expect significant revenue growth in the next 5 years.
63%
3 Service innovation
(e.g. servicing the underserved/under-services customer)
(e.g. new value offerings)
44%
40%
40%
22%
28%
27%
19
TMT
15
Manufacturing
4
Financial Services
5 5
Retail Other

2. Collaboration with...
Customers Strategic partners
42%of Dutch respondents prefer open innovation versus 32% global.
Contact information
© PwC Nederland 2013
Challenges
Leasons learned
Sander Kranenburg
Partner
E: sander.kranenburg@nl.pwc.com
T: +31 88 792 5309
Jheroen Muste
Partner
E: jheroen.muste@nl.pwc.com
T: +31 88 792 5373
Hire people or collaborate
with partners who are open
and who can bring in the
innovative culture.
Have a good operating model
in place, including incentive
scheme, clear processes with
escalation scheme, and open and
collaborative culture.
Have focus and a dedicated team
that feels ownership and that is
supported by the management.
Have tools to analyse product
portfolios.
1. Taking innovative ideas to market quickly and in a scalable way.
Reason: collaborating internally and with customers to align the scoping and funding takes a lot of time.
2. Finding and retaining the best talent to make innovation happen.
Reason: It is hard to find specialized, highly skilled people and at the same time with the right mentality.
Set business
& innovation
objectives
Design
operating
model
Define
innovation
strategy
Executing
operating
model
Competitors
92% 88% 14%
25% 23% 10% 42%
A four stage plan to aligning corporate strategy and innovation execution.
The biggest challenges are found in the first and last stage (25% and 42%).
86% 87% 44%
www.pwc.com/innovationsurvey