This document outlines the top 10 ways to successfully roll out new products. It begins by providing background on product launch practices from a recent study. It then discusses critical issues in product launches such as reducing time to market and ensuring consistent messaging. The top 10 tips provided are to start the launch process early, leverage cross-functional team expertise, get to the key points quickly, tailor the rollout for different audiences, test the rollout early, keep the rollout simple for users, use integrated communication tools to keep the process manageable, learn from past experiences, practice the rollout process internally first, and promote products internally with incentives.