Lecture delivered to the Pepperdine Staus School of Law, Media Entertainment Course with Professor Will Nix November 25 2019

1. svolkow@UCSD.edu
323-723-2788
Stuart W. Volkow

2. Subscribe
https://www.youtube.com/simonsobservatory
https://www.youtube.com/channel/UCigIJEygfuAhNEc9kavK2QA
imagination.ucsd.edu

3. #RIPBundle
#RIPtrustedInternet
Media & Enertainment Trends 2020
#HelloXRworld

4. Try this…
Service
Internet Broadband
CATV
Mobile Phone (data/device)
Netflix
Amazon Prime
Hulu
Other SVOD

5. Megatrends
● Nearly unlimited choice
● Good bandwidth and improving
● Mostly mobile
● 24/7access to media
● Personalization
● Niche audiences - Fragmentation
● Nationalism/Populism
● Security is a bigger problem
● Privacy is a bigger problem and
GDPR
•Limited Choice
•Limited Bandwidth
•Limited Mobility
•Scheduled Media
•Standardization
•Mass Audiences
•World is smaller
•information = democratization
•Security is a problem
•Privacy is a problem
Last Decade 2020 Decade

6. Distribution is Broken

7. Winner Take All?
2018’s movie business hit all-time
benchmarks of $11.9 billion in North
America and $41.7 billion globally, with
Disney taking in nearly a fifth of that
figure. (Variety, 2 Jan 2019)
Netflix 180 mm subs

8. No backend
No data
No carve out
rights
No leverage

9. OTT – SVOD – Streamium - “Free”
TV - CATV

11. Distribution and Consumption is Awesome Exhausting
SVO
DVO
D
AVO
D
Free
On-Demand
Paid
Programmed
OT
T
Live
Streaming

12. Etc…..
SVOD + TV
Bundles

13. SVOD - OTT (no
TV)

14. AVOD / Free

15. Livestreaming

17. NO BINGING
ALLOWED

18. Crash!!!

19. https://www.target.com/c/stranger-things/-/N-s5c9y

20. Trust?

22. Quibi To Raise Another $500M Before
April Launch For Massive Marketing
Push ($1.5 Billion total)
David Bloom Senior Contributor

23. Revenge of
Experience

24. Reality Counts

25. The Era of Spatial
25Stuart W. Volkow (svolkow@ucsd.edu)
Giulio Camillo’s depiction of a memory palace
(1511 AD). Memory palaces like this have
been used since the classical times as a
spatial mnemonic

26. Gartner Hype Cycle
Amara’s Law
We tend to overestimate the effect of
a technology in the short run and
underestimate the effect in the long
run.

31. Oculus Quest
31Stuart W. Volkow (svolkow@ucsd.edu)

32. Social, Collaborative XR
32Stuart W. Volkow (svolkow@ucsd.edu)

33. 33Stuart W. Volkow (svolkow@ucsd.edu)
Tsunami Workspaces

34. 34Stuart W. Volkow (svolkow@ucsd.edu)
rumii AltspaceV
R

35. 35Stuart W. Volkow (svolkow@ucsd.edu)
Oculus Go’s social apps look like its best feature
5
Despite gaming shortcomings, Oculus Rooms is a winning
touch
By Colin Campbell@ColinCampbellx May 2, 2018, 10:00am
EDT
Enterprise XR Collaboration Is an Oculus
Brightspot

36. Virtual Worlds
36Stuart W. Volkow (svolkow@ucsd.edu)
Who controls virtual objects in real spaces?
Photorealistic digital doubles - you can be in two
places at once!
They love you when your dead (or digitally recreated)
Virtual characters and performers are real
Mocap: Not just for gamers anymore

37. 37Stuart W. Volkow (svolkow@ucsd.edu)
THR:
Why More Stars Are Joining Video Games
(It's Not Just a Paycheck)
6:45 AM PST 11/15/2019 by Patrick Shanley
Better scripts, nuanced characters and realistic
performance-capture techniques are drawing Keanu
Reeves, Norman Reedus and others toward the $43
billion-plus industry: "There are increasingly blurred lines
between what is a film and what is a game."

38. 38Stuart W. Volkow (svolkow@ucsd.edu)
Hatsune Miku: The world's fakest pop star
https://ec.crypton.co.jp/pages/prod/vocaloid/cv01_us
Andy Serkis

39. 39Stuart W. Volkow (svolkow@ucsd.edu)

40. Lawyer Fun!
● Digital Virtual Real Estate Rights
● Virtual Object and Locative IP
● Virtual XR Rights Overall
● XR Piracy
● XR GDPR

41. Mega Disputation?
● GDPR will impact almost everything
● Distribution: Competition and Exclusivity
● Windowing Insanity: Binge or not, theatrical or not
● Agents V Writers V Unions V Studios V
Streamers
● Globalization V Territories V Censorship