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This is a Learn Session & part of the Program Framework for the January 2017 batch.
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Services & Product Startups
1.
2.
Services & Product Startups Vishnu
Gopal
3.
Services versus Products
4.
Why?
5.
Because it’s important
to realise & consciously design what kind of startup you are building.
6.
Services = customer
focused. Product = product focused.
7.
Services = customer
is king. Product = product is king.
8.
Services = do
what the customer wants Product = do what is best for the product.
9.
Services = Infosys,
TCS, … Product = Flipkart, Freshdesk, …
10.
Services = every
software delivered is different. Customer requirements vary a lot. Product = every piece of software delivered is the same. Customisations are small.
11.
Services = hard
to scale. Product = easier to scale.
12.
In the real
world, it’s not always this black and white.
13.
Uber?
14.
Uber? App for Users App
for Drivers Onboarding Promotions for Users Onboarding Process for Drivers
15.
Uber? offline to online.
16.
Uber? reducing/standardising the number of
custom elements.
17.
Software-only scales.
18.
Build once. Sell
many, many times.
19.
Product thinking wins.
20.
That’s the kind
of startups we encourage through this program.
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