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Product polishing approaches an envoy example
1.
2.
Product Polishing Approaches: an
Envoy Example Vishnu Gopal
3.
What?
4.
Take Envoy’s workflow,
and then try to build a better Product UX & offering.
5.
Why?
6.
Differentiating based on
Product UX is one of the best things to do.
7.
Differentiating based on
Product UX is one of the hardest things to do.
8.
Good UX is
not about making everything appear good. Not great visual design.
9.
It’s building an
easier/better product workflow for customers.
10.
Good UX requires
great customer insight.
11.
Insight = new/novel
knowledge of customer behaviour.
12.
Experience with the
customer segment.
13.
Current workflow:
14.
15.
16.
17.
18.
19.
<Workflow Improvements Demo>
20.
Takeaways:
21.
1. Think what
is important to the customer.
22.
In this particular
case, less amount of data to fill = better.
23.
Customer can choose
to fill in more data.
24.
When he does,
you can then provide another call to action.
25.
2. Use UX
Patterns that convert more customers (see GoodUI.org)
26.
27.
28.
29.
30.
3. Look for
Lateral opportunities.
31.
So we collected
email and mobile number. What else can we use them for?
32.
These can be
then value-added differentiated features for the customer.
33.
Now, let’s try
to build a better workflow based on some things we know about the customer.
34.
“some new/novel things
we know about the customer” = Customer Insight
35.
In a lot
of cases, meetings are scheduled by calendar appointments.
36.
So all of
the information (who is coming, to meet who, where) etc. is available in that appointment.
37.
Can we reuse
that somehow?
38.
<Ground up reimagining demo>
39.
Use Customer insight,
design a better/different workflow.
40.
This resulted in
the case where: 1. No data entry is required. 2. No special device is required.
41.
Now: is this
better?
42.
There is nothing
that is unambiguously better.
43.
There are always
tradeoffs. This might be better for some certain customer segment.
44.
& if you
target that customer segment with this different workflow, they’ll be super happy.
45.
& if you
target that customer segment with this different workflow, they’ll be super happy.
46.
So that’s it
guys: tweak UX based on what your customer wants, UX patterns, lateral opportunities, customer segment insight.
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