The document discusses how to get a startup's first customer. It advises that the customer does not care about the company or product, so the focus should be on why the customer should change from their current solution. Potential first customers need to be identified based on who has something to replace and where they can be found. Tools are listed to help measure customer acquisition and keep getting more customers. Real stories are referenced but warned about survivorship bias.

1. The ML division ofFreshIQ
Shanmuga (Shyam) Anandaraman
Director – Product & Machine learning,
Freshdesk
How to get your first customer – SV.CO Talk

2. FreshIQ - The ML division of
What
Google
Says ?

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No Shortcut

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Who is your first customer ?

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Why should he/she be your first customer ?
• Customer DOES NOT CARE about you, about your product or your
company. So pls don’t talk about you, your product or company.
• Think what do you then talk about ??
• Customer HAS something today which he needs to leave or change to
use you. Why should he do that if he does not care about you or your
product or company.
• Think then why should he do it ??

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Where is your first customer ?

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After Who & Where, How ?

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Method to measure & keep getting more customers ?

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Some Free tools lot of people use
1) Betalist.com, Erlibird.com
2) Buzzsumo.com
3) Justreachout.io, helpareporter.com
4) Semrush.com, spyfu.com
5) Builtwith.com
6) Infer.com
7) Fullcontact APIs

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Real Stories: (But remember survivorship bias)

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References
1. https://medium.com/@Chargify/8-actionable-ways-to-get-your-startups-first-100-customers-
4d6f05642178
2. https://medium.com/@Chargify/finding-product-market-fit-when-to-stand-firm-when-to-pivot-
1038622f9158
3. https://www.slideshare.net/Startonomics/startup-metrics-for-pirates-presentation
4. https://blog.kissmetrics.com/understand-your-customers/
5. Bull’s eye Framework & Traction book