The document outlines 7 lessons about social media that the author claims to have learned from Spider-Man comics and Stan Lee. The lessons include listening to audiences first, being real, engaging audiences through dialogue, using audience feedback to improve products, building communities, communicating across all platforms, and having a sense of responsibility when using social media influence. The document promotes the author's social media expertise and provides contact information.

1. EVERYTHING I NEEDED TO
KNOW ABOUT
SOCIAL MEDIA,
I LEARNT FROM
SPIDER-MAN!!!

2. This is what I do
now …

3. But This is what I
used to do …

4. EVERYTHING I NEEDED TO
KNOW ABOUT
SOCIAL MEDIA,
I LEARNT FROM
SPIDER-MAN!!!

5. Learn the
shocking
truth!!!
That’s a
lie!!!

6. I learnt it all from
this guy.

7. STAN “THE MAN” LEE

8. LESSON #1
– LISTEN
FIRST

9. FANTASTIC FOUR #1
THE START OF THE MARVEL AGE OF COMICS

10. LESSON #2
– Be Real

11. “THE OLD PARKER LUCK”

12. LESSON #3 – engage your
audience through dialogue

13. “TODAY’S FAN IS TOMORROW’S INFLUENCER”

14. SOLICIT INPUT

15. SHARE RESULTS

16. ACT!

17. LESSON #4 – USE AUDIENCE FEEDBACK TO
IMPROVE YOUR PRODUCT

18. THE MARVEL “NO-PRIZE”

19. LESSON #5 – BUILD A COMMUNITY

20. USER GENERATED CONTENT

21. LESSON #6 – never miss a chance
to communicate with your tribe

22. ENGAGE ACROSS
ALL PLATFORMS

23. LESSON #7 –
(THE MOST IMPORTANT ONE)

24. “WITH GREAT POWER COMES
GREAT RESPONSIBILITY”

25. EXCELSIOR!!!

26. e-mail: svenplarsen@gmail.com
twitter: @svenplarsen
linked in: www.linkedin.com/in/
svenpatricklarsen
Sven Larsen
http://
svenpatricklarsen.carbonmade.
com/

27. Marvel characters are
™ and © 2012,
Marvel Enterprises.
Zemoga logo and
Zemoga Graphics
are ™ and © 2012,
Zemoga, Inc.
Sven Larsen is ™ and
© 2012, Sven Larsen.