1. Client: Yoga Tree Date: 7-11-11
Project: :Brand campaign
Job Number: 4
WHY ARE WE ADVERTISING?
Class attendance continues to grow, and Yoga Tree yoga studio has just moved into a new location in Fremont to
accommodate more people.
WHAT IS THE ADVERTISING TRYING TO ACCOMPLISH?
Get people to attend a Yoga Tree class.
WHO ARE WE TALKING TO?
90% female, 10% male. People who are interested in yoga, know about some of the benefits, but just haven’t been
persuaded to actually take a class yet.
WHAT IS THE ONE MAIN POINT WE’RE TRYING TO GET ACROSS?
Taking a class at Yoga Tree might just change your life.
WHAT ARE THE REASONS TO BELIEVE THIS?
Yoga is many things to many people: a stress reliever, an exercise class, a spiritual journey. Everybody will get
something from a Yoga Tree class, and the majority of people who try yoga try it again.
MANDATORIES
Company name
THIS MIGHT HELP
Web site: http://www.yogatree.com/
(For Agency Signature) (For Client Signature)
CONFIDENTIAL AND PROPRIETARY © Copacino+Fujikado 2/8/05
C R E A T I V E B R I E F