5. Apple designs Macs, the best personal computers in the world, along with
OS X, iLife, iWork and professional software. Apple leads the digital music
revolution with its iPods and iTunes online store. Apple has
reinvented the mobile phone with its revolutionary iPhone and
App Store, and is defining the future of mobile media
and computing devices with iPad.
7. Type – Public
Traded as – NASDAQ – AAPL
NASDAQ 100 component
S&P 500 component
Industry – Computer Hardware
Computer Software
Consumer Electronics
Digital Distribution
Headquarters – Apple Campus,
1 Infinite Loop, Cupertino,
California, U.S.A
No. of Locations – 382 retail stores
(as of August 2012)
Area Served – Worldwide
Website – www.apple.com
Key People – Tim Cook (CEO)
Arthur D. Levinson (Chairman)
Sir Jonathan Ive
(SVP of Industrial Design)
Market Cap – 545.97 billion
(As of April 2012)
Revenue – USS 120.83 billion
(As of July 24 2012)
Nett Income – 33.510 billion
(As of July 24 2012)
Total Assets – 162.90 billion
(As of July 30 2012)
Total Equity – 111.75 billion
(As of July 24 2012)
Employees – 70,000 ++++
Subsidaries – Braeburn Capital, File Maker Inc., Anobit
12. STRENGTHS
One of the oldest hardware
manufacturers.
Control over the product.
High quality product.
Easy to carry products
Huge consumer base loyal to
apple
Product diversification
WEAKNESSES
Focusing on internal engg.
More than marketing
High price
Consumer faced problems
with faulty batteries
Had difficulties on some of
its products’ quality control
Not issued dividends
13. OPPORTUNITIES
Less expensive new product lines
with quality.
Product line is functional and
attractive.
Flexibility to its users.
iPods are able to communicate.
New car models with iPod
connectivity.
THREATS
Pressure from competitors.
Substitution effect
Technology changes at a rapid
rate.
Forced to develop new
products.
14.
15.
16. Apple Inc. becomes the most valuable corporation
in the history, with its approximate market value of
$623bn (£397bn), beating Microsoft’s record.
APPLE beat Microsoft’s 1999 value record of $620.58
The price for Apple shares was $664.74 in New York
midday trading and then fell to $663.
