1. LinkedIn for Leaders
How to get more for free!
Salima Valji
Founder & Managing Director

2. The value of LinkedIn
- Why HR needs to be on LinkedIn
- Can you afford not be there – looking at the stats
- Take advantage of Groups
- Be social in Answers
- Get more out of search
- Key take aways

3. Why HR needs to be on LinkedIn
Increase your visibility: by making more connections.
Include a link to your profile in your email signature
Demonstrate your expertise and your company’s expertise
Gauge health of companies, competitors, employees,
prospective employees, job postings
Google Page Rank: LinkedIn is open to search engines.
Power in the Network!

4. LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
ABOUT
119 MILLION*
LINKEDIN MEMBERS WORLDWIDE
* This number is an approximation of total member registrations
Credits: Amodiovalerio Verde

5. LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
WORLDWIDE DISTRIBUTION
BY INDUSTRY
Credits: Amodiovalerio Verde

6. LINKEDIN DEMOGRAPHICS & STATISTICS - JULY 2011
WORLDWIDE DISTRIBUTION
BY JOB FUNCTION
Credits: Amodiovalerio Verde

7. All online roads lead to search

8. Take Advantage of Groups
Connect with people in the same industry
Groups can be utilized to collaborate internally or
externally e.g. with vendors and agencies
Establish a platform to share and put your company
out there as the field expert
Profile can be used to enhance employee profiles and
extend exposure of your company
Leverage the FREE Job board to post your roles or to
search for roles

10. Be Social in Answers

11. Leverage LinkedIn Answers
Leverage the collective to find answers to your
questions
Showcase your expertise by answering questions

12. Find Great Tips in Answers

13. Increasing your discoverability within
LinkedIn and Search Engines
LinkedIn is open to search engines so it can improve
your personal Google Rank.
Make your profile public.
Use a custom URL to increase visibility in search
engines.
Promote your blog and company site in your profile

14. Searching inside your network

15. Searching outside your network

16. Google Search Strings
Sample search string to type into Google Search:
site:linkedin.com intitle:linkedin"digital marketer""toronto"

17. Key Take Aways
Increase your visibility and demonstrate your
expertise through Groups and Answers
Add your linkedIn link to your email signature
Add your twitter, blog, & website to your profile
Connect your twitter feed to your profile
Use google search strings to search outside your
network
Create a group to collaborate internally or externally

18. Thank You
Further Questions, contact Salima Valji at
salima@unleashdigital.com
@salimavalji
416-953-4007
Facebook.com/UnleashDigital